Young Turkish entrepreneur digitalizes his family business

ESCA GROUP I ANL Gıda is producing waffles, chocolates and confectionary at their Istanbul production site since 2007 and all their products are produced in Turkey. The company takes food safety as a basis in their production operations, they use state-of-the-art technologies in their production site and they saw a great demand from overseas markets for their products.

Since they ventured into e-commerce, the demand for their products in overseas markets has surged and the company has received recognition in global markets thanks to their presence on Alibaba.com. The company has been a Gold Supplier on Alibaba.com since January 2021 and they have started seeing demand from markets they have never exported to before, such as Brazil, Sri Lanka and Poland. Currently, they export to over 60 countries in the Middle East, Asia, Europe and America and the most important target markets for them include Sub-Saharan Africa, South and North America.

The company shared their new investment plans and production lines quoting that they broke their export record and in exports, they have already reached the figures set for the end of the year now. Their suggestion for those wishing to gain leverage in e-commerce is to invest in the digital realm and complete their digital transformation. They also strongly recommend all SME’s to become a Gold Supplier member on Alibaba.com to gain access to the overseas markets more smoothly.