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<h1>Keyword Advertising (KWA): The Smart Way to Advertise on Alibaba.com</h1>

Offer multiple touchpoints to reach buyers through their purchasing journey with Keyword Advertising. Target strategically chosen keywords to increase qualified traffic and boost sales.

Marketing Center
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How advertising can help your exposure

Leverage Alibaba.com’s Keyword Advertising (KWA) tool to get more eyes on your storefront. Bring your products in the spotlight to reach prospective buyers who are looking for what you’re selling.

    • Better displayed position

      • Improve product visibility with higher search rankings

    • Measurable results

      • Optimize your campaign based on data reports

    • Find precise buyers fast

      • Leverage big data to target the right market for your products

    • Pay-per-click

      • Only pay when buyers click on your ads


    Maximize performance through multiple advertising solutions

    <div> <h3>Smart Marketing </h3> <p>An intelligent marketing tool to efficiently advertise your products</p> </div>

    <div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i3/O1CN012G2V1y1aMJfBJr5Vz_!!6000000003315-2-tps-91-93.png"></div> <div> <h3>Intelligent operation</h3> <p style="margin-bottom: 0;">Minimal start-up effort and intuitive operation</p> </div> </div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i1/O1CN016mU9qj1dJ3hI4ywIG_!!6000000003714-2-tps-70-72.png"></div> <div> <h3>Intelligent product assessment</h3> <p style="margin-bottom: 0;">Campaign-appropriate products recommended by system</p> </div> </div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i2/O1CN01tGqVgV1GsZF36vTBG_!!6000000000678-2-tps-72-72.png"></div> <div> <h3>Intelligent bidding </h3> <p style="margin-bottom: 0;">Allocate a flexible daily budget and adjust bidding in real-time</p> </div> </div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i3/O1CN01ZPpyfQ1UJfgZS1dlh_!!6000000002497-2-tps-81-81.png"></div> <div> <h3>Intelligent traffic</h3> <p style="margin-bottom: 0;">Filter high-conversion traffic automatically</p> </div> </div> </div>

    <div> <h3>Regular Marketing</h3> <p style="margin-bottom: 0;">Manual marketing tool to enhance your traffic for specific audiences and regions</p> </div>

    <div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i3/O1CN01gk4JUF1b5esUjkEqf_!!6000000003414-2-tps-85-83.png"></div> <div> <h3>Increase exposure for selected high-conversion products</h3> <p style="margin-bottom: 0;"></p> </div> </div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i2/O1CN01mWMqGe1bvPdFB1juc_!!6000000003527-2-tps-77-77.png"></div> <div> <h3>Premium bidding to better market to selected audiences and regions</h3> <p style="margin-bottom: 0;">Ability to obtain traffic from non-targeted audiences and regions with a basic bidding price</p> </div> </div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i3/O1CN01bLoLEa1dLo4bYAhll_!!6000000003720-2-tps-699-709.png"></div> <div> <h3>Use trending keywords to drive traffic</h3> <p style="margin-bottom: 0;"></p> </div> </div> </div>

    How advertising inspires success on the platform?

    5/5
    Our current goal is to become the leading brand in the industry and reach our target audiences. Alibaba.com is the best platform for ROI.
    Mr. Vn Ni
    CEO
    Newbeauty
    South Korea
    1/5
    I have combined keyword analysis with product performances because these two are essential tools for me to monitor products. And I've been running ads with the most positive results since then.
    Mr. Nam
    Huy Thanh Jewelry Wholesale Manager
    Huy Thanh Jewelry
    Vietnam
    2/5
    To begin, you can use Smart Marketing to determine which goods are of interest and have the most potential. Then you may concentrate on running ads for the specific product and market.
    Mrs. Trang
    Green Planet Sales Manager
    Green Planet
    Vietnam
    3/5
    Through Smart Marketing, our products are now more accessible. Not only that, the potential for inquiries has improved. We have more opportunities to know the needs of customers.
    Mrs. Hau
    Nam Viet Food & Beverage CEO
    Nam Viet Food & Beverage
    Vietnam
    4/5
    By collaborating with Alibaba.com in the last 9 years, we have leveraged on Advertising to increase our products impression, which resulted in good revenue.
    Mr. Akitomo Motoi
    Toei Shinyaku President
    Toei Shinyaku
    Japan
    5/5
    Our current goal is to become the leading brand in the industry and reach our target audiences. Alibaba.com is the best platform for ROI.
    Mr. Vn Ni
    CEO
    Newbeauty
    South Korea
    1/5
    I have combined keyword analysis with product performances because these two are essential tools for me to monitor products. And I've been running ads with the most positive results since then.
    Mr. Nam
    Huy Thanh Jewelry Wholesale Manager
    Huy Thanh Jewelry
    Vietnam
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