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Showcase your brand in Alibaba.com Storefront

Use an Alibaba.com Storefront to enhance your business by making your products discoverable to prospective buyers. Customize to reflect your branding and make the digital storefront while reaping the benefits of the B2B e-commerce marketplace.

What is it

Alibaba.com Storefronts, which are also called “Minisites,” are interactive plots of digital real estate where Gold suppliers can showcase their products. Alibaba.com Minisite technology provides an alternative to brick-and-mortar storefronts, so sellers can expand beyond their physical confines.

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Customizable

Minisites on Alibaba.com are customizable, so you can add a variety of media to reflect your brand. We encourage sellers to add photos, videos, text, and more to truly make the Alibaba.com Storefronts their own.

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Scalable

Scaling your business with a physical storefront can be difficult because it requires additional investments in both labor and physical capital. Scaling your online storefront simply requires uploading more product listings.

Why use it

Online Storefronts are great for adding a digital layer to your sales strategy. Alibaba.com Minisites provide a happy medium between the independence of private online Storefronts and the tremendous value of the B2B e-commerce marketplace.

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Make your brand discoverable

Creating a Minisite on Alibaba.com makes your brand discoverable to buyers from around the globe. When properly optimized, the products listed on your Alibaba.com Storefront will be presented to prospective buyers that are searching for related keywords.

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02

Reach more buyers

Using an Alibaba.com Minisite helps suppliers reach more buyers. In fact, Alibaba.com currently has more than 26,000,000 active buyers from over 200 countries.

03

Mobile-friendly

Alibaba.com Minisites are mobile-friendly. The traffic to Alibaba.com Minisites on mobile devices is actually 4.6x greater than traffic on desktops. Our digital storefronts can also be edited from mobile devices, which adds convenience for sellers, as well.

How to set up

Setting up a Storefront on Alibaba.com is fairly simple. There are four main pages of your Minisite that you should customize to showcase your brand. These include your Minisite home page, company profile, contact page, and shop page.

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Customize your Minisite

Start by customizing your Minisite home page. Arrange the layout with drag and drop tools. Set the color scheme to match your branding, and upload your logo in high resolution. Add any other supporting media.

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Create a company profile

Customize your company profile to showcase what your company has to offer. You’ll be prompted to add a basic overview of your company, your business type, main products you offer, certifications, patents, and other relevant credentials.

Add contact information

Fill out all of the fields on your contact page so prospective buyers know how to reach you for more information. Include your full company name, operating address, websites, Alibaba.com Minisite address, and the point of contact’s name and title.

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List your products

Once you’ve customized the other aspects of your Alibaba.com Storefront, it is time to list your products on your shop page. Follow Alibaba.com’s smart posting suggestions, and optimize your site data with titles, keywords, and more.

Optimizing

Your Storefront acts as the gateway between you and your prospective buyers. There are a few ways that you can optimize your Minisite to make it more effective for connecting with leads and closing deals.

01

Provide plenty of information

As you customize your company profile, be sure to add as much valuable information as possible. Answer any questions that prospective buyers may have. This will allow you to build trust and close more deals.

Use high-quality images

Media, such as photos and digital graphics, can truly enhance your Alibaba.com Storefront. However, it is important to use high-resolution images. Not only are high-quality images more attractive and eye-catching, but they look more professional, as well.

02

Prioritize your About page

The “About” section of your Minisite is very important because it is where prospective buyers go to learn more about your company. Use your about page to go beyond the numbers and basic facts to tell your company’s story.

Contact us

Still have questions about how to use and optimise Alibaba.com Storefront? Contact one of our professionals to answer your questions.

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