How to safely buy and sell on MAY 27, 202215 MIN READ
How to safely buy and sell on

Online businesses and marketplaces are fast becoming the most preferred shopping method for many consumers.1 Meanwhile, we've probably heard reports of people losing money to online scams or customers claiming they never received their packages.2

For this reason, it's essential to take necessary precautions before buying and selling on This article goes through everything you need to know about buying and selling on, including tips to protect yourself.

What is is one of the largest B2B marketplaces made for buyers and sellers to do business together. For 20 years now, has helped millions of sellers expand their brands and do business globally.

“The e-commerce platform has more than 26 million active buyers worldwide, as well as suppliers from more than 190 countries and regions, and more than 5,900 product categories, making it an efficient storefront for buying and selling products.” is generally a safe marketplace for online businesses. However, you need to understand that is just a B2B platform and not a supplier — it is a platform where buyers and suppliers meet. So, while you can trust that is legit, you also have to ensure that the buyer/seller is reliable.

Why buy and sell on

As mentioned earlier, many consumers now prefer shopping online to source and buy products. This is due to many factors, including the impact of the COVID-19 pandemic3, ease of doing business, global shopping, and price comparison. One of the best choices for people who want to buy and sell is Whether you want to shop, sell or do both, makes online shopping easy for everyone.

buy and sell on alibabacom

Why buy on is a perfect one-stop shop for all kinds of products, including clothes, handmade crafts, make-up, electronics, etc. Here are some reasons why you should buy from

  • Global sourcing is a global marketplace with sellers from different parts of the world. Thanks to this, you can order products at competitive prices from all over the world. Also, as a buyer on, you can browse millions of sellers and access a wide variety of high-quality products. If you search for one product, rest assured you will get thousands of results from suppliers ready to sell to you.

  • Budget-friendly prices is a B2B platform with sellers and manufacturers that sell at wholesale prices. One of the reasons people choose to buy from is because they can source products at affordable prices.

  • Secured and trusted

    People can sometimes be shady, which sometimes discourages buyers from spending their money online. However, what makes a great marketplace is that it's secured and trusted. This platform has put several measures to ensure buyers a seamless and safe experience.

    Some of the measures put in place include Trade Assurance to ensure buyers get goods in time, Product Inspection services to ensure the quality of goods, and a secure payment portal to ensure transactions aren't compromised.

  • Easy to use is user-friendly, so buyers find it easy to navigate the platform. Buyers can filter product searches, message sellers directly on the app, and easily pay for and order goods.

  • Pay later option

    One of the best parts about being a buyer on is that you can choose to pay for your goods later. The 'Pay Later' option allows buyers to pay for their goods within six months with an interest rate of 3.5%.

buy and sell on alibabacom

Why sell on

As more people buy online, it is logical that sellers build an online presence. The good news is that B2B marketplaces like make it easy for sellers to set up their online stores. Some of the benefits of selling on include:

  • Custom storefront allows sellers to create a storefront to showcase their brand and products. You do not need any coding skills to set up a platform and sell to customers.

  • Global sell

    As a seller, you can get your product in front of more than 26 million buyers and expand your brand globally. is a perfect marketplace for selling a wide variety of products across borders. It's one of the world's largest B2B marketplaces built for businesses that want instant access to countless numbers of buyers and suppliers.

  • Increase sales with digital tools

    Setting up a storefront isn't enough if you can't make sales. What makes so powerful is its constant effort to ensure customers get the best from the platform. This B2B eCommerce platform offers intelligent tools to help increase exposure and serve customers better. Some of the tools include:

    1. Target advertising tool to run and manage ads that increase sales.
    2. Analytics tool to get insight into the performance of your online store.
    3. Customer data tool to help understand customers and serve them better.
  • Leverage professional services

    Another reason why you should sell on is that the platform offers professional services to guide sellers through different processes. The team consists of B2B experts that provide support to maximize your journey as a seller on You can also access resources and account management services to boost your growth as a B2B seller.

  • Transact more securely

    One of the great things about is that it keeps upgrading the marketplace to make it better and more secure. An exciting feature on is Trade Assurance which helps people transact securely. Suppliers with Trade Assurance have multiple payment methods, a secure payment portal, and increased support.

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How to buy and sell on in 10 steps

There are different varieties of products you can buy and sell on Here are some practical steps to buy and sell on one of the biggest B2B marketplaces.

How to buy on

Buying on is generally a straightforward procedure for everyone. Here are some simple steps on how to buy on

Step 1: Create an account

The first step to buying anything on is creating a buyer's account. It's a simple process! Log in to and follow the prompt that asks for information like name, email, country, select buyer as your role and create a password.

Step 2: Source for products

With your account, you can now start sourcing for various products on the platform. There are different methods of searching for products on You can enter phrases of the product you're looking for into the search bar on the general marketplace. There is also the option of posting a Request for Quotation (RFQ) stating what you want. also offers the opportunity to upload the product images you need.

Filter search results

You can always filter your searches to narrow down the results you get. There's the option to filter your searches based on supplier type, product type, country, certifications, Minimum Order Quantities (MOQ), and so on. For example, searching for lipstick will bring back more than 100,000 hits. However, you can add keywords like red lipstick and filter based on the location of MOQ to sort through the search results quickly.

Step 3: Compare and connect with sellers

Millions of buyers are on, which means that numerous suppliers can offer the product you need. In this case, you may need to compare different sellers. Some of the things that make some sellers stand out from the rest include certifications/badges, fast responses, great reviews, and affordable pricing. You can look out for the following badges to confirm if they are trusted sellers:

Gold supplier: These are paid members of verified as a legit business.

Verified supplier: This is only awarded to suppliers whose business capabilities and third-party institutions have verified company names and process controls.

Trade Assurance supplier: These suppliers accept payments directly through Alibaba's payment portal, thus ensuring sellers and buyers are well protected from fraudulent transactions.

It's a good idea to compare different suppliers' certifications, experiences, and reviews to streamline your options. Next, you can message the suppliers directly to ask them questions.

buy and sell on alibabacom

Step 4: Place your order

Once you've selected a supplier, it's time to place your order — you can negotiate or add to the cart right away. You can propose with a supplier privately if you want to bargain the offer. Whether you want them to lower the price or reduce the minimum order quantity, it's best to follow the approach of professionally asking them.

Once you've agreed to the deal, you can now place your order and pay through Alibaba's secure payment portals like credit cards, debit cards, online bank payments, and Western Union. As mentioned earlier, also offers buyers the option to buy now and pay later. With this, buyers can choose to pay for their order in 6 months and with a minimum interest rate of 3.5%.

Step 5: Ship and receive your goods

There are different options to ship your goods, and the time frame may vary from supplier to supplier. Once you place your order, it will be dispatched, and you shall receive your goods

How to sell on

Ready to showcase your business to the world? Here are steps on how to sell on

Step 1: Open an account

First, you need to create a seller account to start your online business on You can choose different packages and plans depending on your business location. Follow the steps needed to create and verify your seller account.

Step 2: Post your products

Once you're done creating your account and verifying your business, it's time to post your products. It's a good idea to post high-quality pictures to increase the chances of people buying from your brand. You can post your products individually or use the bulk upload tool option.

Step 3: Create a storefront

As a seller on, you can set up a storefront dedicated to your brand. You can showcase your goods and create a unique brand identity without any coding skills.

Step 4: Reply to messages

Once you create a storefront and post your products, buyers will start messaging you to negotiate or order goods. Reply to those inquiries and messages as soon as you can to increase your chances of making sales. Also, instead of waiting for customers to come to you — you can respond to Requests on Quotation (RFQ) from buyers looking for the products you offer.

Step 5: Confirm payment and send orders

If a buyer proceeds to place an order for goods you sell, it's time to finalize the transaction and send the goods. It's best to receive payment through Alibaba's verified methods to protect yourself and the buyer. You can also ensure a positive experience with's order protection services known as Trade Assurance.

Once payment is made, confirm the buyer's address and send it over through their choice of delivery method.

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7 tips for buying safely on

Whether you are a first-time buyer or an existing buyer, here are some tips to ensure you buy safely from suppliers on

1. Assess suppliers' badges thoroughly has implemented many regulations and methods to keep online trading safe. One of the best tips to buy safely on is to look out for suppliers with certifications/badges. This badge can be Gold, Verified, or Trade Assurance, and they show that the supplier is a registered company and can be trusted.

2. Check the price generally offers good-quality products at affordable prices. However, when you notice that a product usually at a high price is listed for a few cents, that's your cue that something is wrong. In most cases, it shows that you may be dealing with counterfeit or low-quality products. When the price is too good to be true, it's best to avoid it.

3. Pay through verified methods

It's best to pay through verified methods on to avoid issues of scams. Suppliers often accept payment through verified methods like Trade Assurance, PayPal, online transfer, online bank payment, Western Union, and Wire transfer. Try as much as possible to avoid making transactions outside of

4. Check for ratings and reviews

This is perhaps the most obvious tip to ensure you buy safely on Nothing beats going through reviews to confirm if something is worth buying from a supplier. Before you purchase, try and browse through the seller's past purchases and reviews. You can search for reviews on or branch out to search engines to check reviews.

5. Avoid brand name products

It's best to avoid suppliers that offer brand products because they are likely knock-offs. Branded companies have strict policies regarding selling their products on marketplaces. So, if you have a supplier offering Nike, Disney, or Louis Vuitton at a low price, there's a good chance it's a rip off.

6. Check out the company's history and transaction-level often awards suppliers based on their total online transactions and amount. Meanwhile, suppliers with low transaction levels aren't necessarily illegitimate. If you are sourcing from a new supplier, you can consider checking out basic stuff like company names, product descriptions, manufacturers, etc.

7. Confirm products or request samples before buying

Another tip to buying safely on is confirming that the product on display is exactly what you want. Check the product descriptions and the pictures from different angles and ask relevant questions to ensure it's what you want. If you're buying in bulk, it's ideal to request a sample to confirm the quality of the goods.

7 tips for selling safely on

Buyers aren't the only ones who can fall victim to online scams. Sometimes, people pose as buyers to defraud honest sellers. To prevent the occurrence of this as a seller, consider the following tips:

1. Communicate through

It's best to communicate with buyers only through the messaging tool on Sellers can be vulnerable to phishing4 messages and limiting your conversation with a buyer to is a great way to protect yourself.

2. Protect your personal information

When dealing with strangers online, you must keep your personal information personal. Don't give up your account information or exact location to a potential buyer. If a buyer asks for personal or unnecessary information, they're likely up to no good. Keep all communications professional and stop contact once the messages from a buyer feel off.

3. Use a reliable delivery company and ensure the package is received

A common scam for online business people includes claims from buyers that they never got their goods even after sending them. A great way to avoid this is by working with a reputable delivery company. Most delivery companies have a tracking system that shows when orders are delivered. Also, some delivery companies require receivers to fill in their signature on delivery to prove that the buyer got their goods.

In addition, don't send goods to an address not associated with the buyer's profile, as they may claim they never got the package.

4. Use's payment methods

One of the significant differences between selling online and selling on a trading company like is that the latter can handle the payment for you. It's best to conduct transactions only with Alibaba's verified payment methods to protect yourself. You should be suspicious if a buyer insists on paying with a different payment method or outside the app.

5. Wait for payment confirmation before mailing goods

Except the buyer chooses the pay later option, you have no reason as a seller to send out goods before payment is made. Also, be careful of phishing attempts that send messages of links as proof of payment. You will receive a notification on to inform you when the buyer makes a payment.

6. Review buyer's profiles and report suspicious buyers

You can browse a buyer's profile to look into their transaction history and reviews from other sellers. Also, double-check the buyer's delivery address to ensure it's the same as what they gave you. This is to prevent buyers from claiming they didn't get their goods. If you notice anything suspicious about a buyer, it's best to report it to protect yourself and other sellers on

7. Invest in Trade Assurance verification

As a seller, it's good to consider Trade Assurance to protect your transactions and improve buyers' trust to buy from you. Trade Assurance has provided buyers with plenty of protection since 2015. This guaranteed system allows to act as the intermediate assurance party. Trade assurance also reduces product quality-related problems, makes transactions easy, and increases the chances of people buying from you.

Start buying and selling on is a great platform to buy, sell, or do both depending on your needs. By selling on, you will be able to set up a storefront, reach a global audience, and take advantage of intelligent tools. To get started, open a seller account and find your customers among the 26 million active buyers!

Need to shop and source products online? Get started with by creating a buyer account5, providing the necessary information, and start sourcing products.

You also have the option to be a buyer and a seller! All you need is to select 'both' when prompted to pick a trade role while creating your account. Ready to become a buyer, seller, or both? Create a free account today!