Keyword Advertising (KWA): The Smart Way to Advertise on Alibaba.com

Offer multiple touchpoints to reach buyers through their purchasing journey with Keyword Advertising. Target strategically chosen keywords to increase qualified traffic and boost sales.

Marketing Center
play-bgplay-icon

How advertising can help your exposure

Leverage Alibaba.com’s Keyword Advertising (KWA) tool to get more eyes on your storefront. Bring your products in the spotlight to reach prospective buyers who are looking for what you’re selling.

    • Better displayed position

      • Improve product visibility with higher search rankings

    • Measurable results

      • Optimize your campaign based on data reports

    • Find precise buyers fast

      • Leverage big data to target the right market for your products

    • Pay-per-click

      • Only pay when buyers click on your ads


    <div> <h3>Regular Marketing</h3> <p style="margin-bottom: 0;">Manual marketing tool to enhance your traffic for specific audiences and regions</p> </div>

    <div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i3/O1CN01gk4JUF1b5esUjkEqf_!!6000000003414-2-tps-85-83.png"></div> <div> <h3>Increase exposure for selected high-conversion products</h3> <p style="margin-bottom: 0;"></p> </div> </div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i2/O1CN01mWMqGe1bvPdFB1juc_!!6000000003527-2-tps-77-77.png"></div> <div> <h3>Premium bidding to better market to selected audiences and regions</h3> <p style="margin-bottom: 0;">Ability to obtain traffic from non-targeted audiences and regions with a basic bidding price</p> </div> </div> <div style="display: flex; align-items: center;"> <div style="padding-right: 20px;"><img style="width: 60px; height: 60px;" src="https://img.alicdn.com/imgextra/i3/O1CN01bLoLEa1dLo4bYAhll_!!6000000003720-2-tps-699-709.png"></div> <div> <h3>Use trending keywords to drive traffic</h3> <p style="margin-bottom: 0;"></p> </div> </div> </div>

    op-delivery-gateway033001233071