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Keyword Advertising (KWA): The Smart Way to Advertise on Alibaba.com

Offer multiple touchpoints to reach buyers through their purchasing journey with Keyword Advertising. Target strategically chosen keywords to increase qualified traffic and boost sales.

Marketing Center
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How advertising can help your exposure

Leverage Alibaba.com’s Keyword Advertising (KWA) tool to get more eyes on your storefront. Bring your products in the spotlight to reach prospective buyers who are looking for what you’re selling.

    • Better displayed position

      • Improve product visibility with higher search rankings

    • Measurable results

      • Optimize your campaign based on data reports

    • Find precise buyers fast

      • Leverage big data to target the right market for your products

    • Pay-per-click

      • Only pay when buyers click on your ads


    Maximize performance through multiple advertising solutions

    Smart Marketing

    An intelligent marketing tool to efficiently advertise your products

    Intelligent operation

    Minimal start-up effort and intuitive operation

    Intelligent product assessment

    Campaign-appropriate products recommended by system

    Intelligent bidding

    Allocate a flexible daily budget and adjust bidding in real-time

    Intelligent traffic

    Filter high-conversion traffic automatically

    Regular Marketing

    Manual marketing tool to enhance your traffic for specific audiences and regions

    Increase exposure for selected high-conversion products

    Premium bidding to better market to selected audiences and regions

    Ability to obtain traffic from non-targeted audiences and regions with a basic bidding price

    Use trending keywords to drive traffic

    How advertising inspires success on the platform?

    5/5
    Our current goal is to become the leading brand in the industry and reach our target audiences. Alibaba.com is the best platform for ROI.
    Mr. Vn Ni
    CEO
    Newbeauty
    South Korea
    1/5
    I have combined keyword analysis with product performances because these two are essential tools for me to monitor products. And I've been running ads with the most positive results since then.
    Mr. Nam
    Huy Thanh Jewelry Wholesale Manager
    Huy Thanh Jewelry
    Vietnam
    2/5
    To begin, you can use Smart Marketing to determine which goods are of interest and have the most potential. Then you may concentrate on running ads for the specific product and market.
    Mrs. Trang
    Green Planet Sales Manager
    Green Planet
    Vietnam
    3/5
    Through Smart Marketing, our products are now more accessible. Not only that, the potential for inquiries has improved. We have more opportunities to know the needs of customers.
    Mrs. Hau
    Nam Viet Food & Beverage CEO
    Nam Viet Food & Beverage
    Vietnam
    4/5
    By collaborating with Alibaba.com in the last 9 years, we have leveraged on Advertising to increase our products impression, which resulted in good revenue.
    Mr. Akitomo Motoi
    Toei Shinyaku President
    Toei Shinyaku
    Japan
    5/5
    Our current goal is to become the leading brand in the industry and reach our target audiences. Alibaba.com is the best platform for ROI.
    Mr. Vn Ni
    CEO
    Newbeauty
    South Korea
    1/5
    I have combined keyword analysis with product performances because these two are essential tools for me to monitor products. And I've been running ads with the most positive results since then.
    Mr. Nam
    Huy Thanh Jewelry Wholesale Manager
    Huy Thanh Jewelry
    Vietnam
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