Transforming from Importer to Renowned Manufacturer and Esteemed Lecturer

"When I first joined Alibaba.com, my ambition was to expand my business beyond borders, and today, we export to more than 15 countries with multimillion-dollar revenue. Alibaba.com has not only sharpened my digital marketing and management skills but also given me a clear roadmap for my company’s growth and competitiveness. As a lecturer, I’ve had the privilege to connect with experts worldwide, deepening my knowledge while helping others navigate their journeys on Alibaba.com."

- Nguyen Xuan Hai Yen, Deputy Director of Proline Viet Nam Manufacture and Trading Limited

Nguyen Xuan Hai Yen’s entrepreneurial journey is a remarkable testament to resilience, innovation, and the power of learning. Starting her business in 2013, Nguyen ventured into the world of imports, selling products in Vietnam. Her early business operations were modest, focusing on importing goods and distributing them locally. However, her ambitions soon led her to take a significant leap forward. By 2016, Nguyen’s business expanded with the establishment of a factory in Hanoi, specializing in producing packaging materials.

Nguyen’s journey was not without its challenges. Initially, her company’s presence on Alibaba.com was underutilized. Her husband had set up a store, but the account lay dormant for two years, yielding no tangible results. Recognizing the missed opportunities, Nguyen took charge, revamping the business’s online strategy. Despite facing numerous obstacles, including a lack of experience in exports, she persevered, transforming the company’s online presence and setting the stage for future growth.

One of Nguyen’s most memorable milestones was securing a Japanese client, a testament to her persistence and commitment to quality. This achievement did not come easy. It took two years of relentless effort, multiple sample rejections, and meticulous attention to detail. Japanese clients are known for their stringent quality standards, and Nguyen’s ability to meet these demands boosted her confidence, leading her to focus more on quality and expand her reach to other markets, including the US and UK.

Today, Nguyen’s company thrives, with a robust client base and a significant monthly order volume, particularly from a major UK client, contributing approximately $100,000 in repeat purchases. In addition to her entrepreneurial ventures, Nguyen has embraced the role of a lecturer. As an Alibaba.com lecturer since 2022, she has shared her vast knowledge and experiences with others. Teaching has always been close to her heart, as she also serves as a university instructor.

Nguyen’s teaching style is interactive and adaptive, tailoring her approach to the needs and experiences of her students. She covers a wide range of topics, from export negotiations to Smart Assistant, always eager to explore new subjects and challenge herself. Her dedication to continuous learning ensures that her lectures are rich in content and practical insights, benefiting businesses across various industries.

As she looks to the future, Nguyen aspires to enhance her teaching skills and expand her influence internationally. She dreams of conducting lectures beyond Vietnam and sharing her knowledge on a global scale. From an importer to a successful manufacturer and esteemed lecturer, her journey inspires entrepreneurs and educators alike; demonstrating that with determination and a willingness to learn, success is within reach.

Their success could be yours!

Learn more about why sell on Alibaba.com