Reflecting on Tran Thi Yen Phi's Journey with Alibaba.com: A Success Story of Global E-commerce

"Reflecting on my journey with Alibaba.com, I’m struck by the profound impact it has had on my business. Over the past six years, Alibaba.com has not only ensured a steady flow of orders but also fostered significant growth and stability. Transitioning into a lecturer role has further enriched this experience, providing me with invaluable e-commerce knowledge and forging mutually supportive business relationships."

- Tran Thi Yen Phi, CEO of RDF CO., LTD

In the world of global e-commerce, few stories exemplify success as compellingly as that of Tran Thi Yen Phi. Based in Vietnam, Yen Phi has not only propelled her company to significant heights but has also made a notable impact as a lecturer on Alibaba.com. Her journey illustrates the transformative power of leveraging e-commerce platforms and sharing expertise.

Yen Phi’s company specializes in premium-frozen fruits such as passion fruit, durian, mango paste, and dragon fruit paste. With six years of e-commerce experience, the company has achieved remarkable success. What started as a modest operation has burgeoned into a thriving business.

Among her notable achievements was a landmark deal with Good Me, a renowned milk tea brand in China. Yen Phi's adept negotiation skills led to a substantial contract, securing ten containers of frozen fruit monthly—each valued at approximately 1 billion Vietnamese Dong. This transaction not only underscores RDF Co., Ltd's significant role in the international market but also highlights Alibaba.com's potential for sellers to expand their reach and secure lucrative contracts.

In 2020, Yen Phi embraced a new role as an Alibaba.com lecturer, a transition that has further defined her career. Selected for her extensive expertise and success, Yen Phi has since delivered numerous lectures, guiding other sellers through the intricacies of e-commerce. Her teachings focus on crucial topics such as Request for Quotation (RFQ) management, effective communication with buyers, and optimizing product listings.

Yen Phi’s role as a lecturer has brought significant benefits. It has expanded her professional network, allowing her to connect with sellers across various industries. The opportunity to share her knowledge has not only reinforced her own expertise but also facilitated valuable connections and collaborations.

Her interactions with clients and colleagues have also enriched her professional journey. Yen Phi has built strong relationships within the Alibaba.com community, fostering a network of support and collaboration. This network has proven instrumental in overcoming challenges and exploring new opportunities. For example, Yen Phi’s involvement in sharing has led to collaborations with major factories and facilitated connections with international clients, further enhancing her business’s global footprint.

In summary, Tran Thi Yen Phi’s dual success as a seller and lecturer highlights the immense potential for those looking to make a significant impact in e-commerce. Her journey underscores the value of both achieving personal success and sharing that success with others.