Vietnamese SME gains remarkable growth with

Nguyen Thi Dung
Sales Manager
About the Company
Hair Extensions & Wigs
Company Size:
11-50 employees
Founded in:
Alibaba Years:
Main Markets:
Europe, US, South Africa
Business Objective:
Expand to global markets
Reach business buyers
“When we started in business in 2015, we were focused only on manufacturing. But with time, we realized we could also benefit from selling directly to customers, instead of trading companies. helped us get started in international exports in 2016, and since then, our revenues have nearly quadrupled.”

- Nguyen Thi Dung, Sales Manager, PHAM BA TIEN HOUSEHOLD


Pham Ba Tien Household is a Vietnamese manufacturer and distributor of hair products. The company started its business in 2015 as a manufacturer of human hair extensions, closures, and other hair items. Being in a region known for its excellent hair exports, Pham Ba Tien was initially content to produce and sell to trading companies that would then export on their own.

However, in a bid to increase efficiency and grow revenue, the company sought to vertically integrate within its industry. They decided to start a distribution arm of their business that would cater to B2B hair sales locally and abroad – and to help with this, they turned to


Pham Ba Tien Household joined in 2016. The company initially knew nothing about digital selling or how to attract customers through the internet. But with the help of training and the dedication of their sales manager, the company gained competence with the platform. They learned how to create attractive product descriptions with clear pictures and readable content and today, the company can see the fruits of its efforts.

Within three months of posting products on, Pham Ba Tien Household gained its first customer – a US buyer who concluded their purchase in just one hour! And from there, the company has grown in leaps and bounds.

For a company with little export business in 2016, Pham Ba Tien Household has attained an enviable following on The company experiences great traffic on its minisite and they express pleasure at the constant updates on the platform that help them gain even more buyers.


Currently, Pham Ba Tien Household exports hair products to customers in 15 countries worldwide. They have a strong presence in markets such as the US, UK, Canada, Switzerland, Australia, France, Nigeria, and South Africa. The company has also enjoyed great returns on its investment, boosting its revenue by nearly 400% since joining the platform. As of today, 95% of Pham Ba Tien’s buyers come from

But this is only the beginning. The rapidly growing Vietnamese firm intends to expand its international business even further, with plans to increase its export countries to 30 globally. The company is delighted with the partnership it enjoys with and the ability they gain to scale its business globally without needing to maintain a single foreign branch.