How one hair care specialist found global connections to scale her business

“The Alibaba.com team is great. With people like them, I know it can work! That's what keeps D'Serv thriving.”

Story

In the world of hair care, you'd be hard-pressed to find someone with more expertise than Angela H. Brown. A 40-year veteran in the beauty industry who specializes in hair loss prevention, Angela is the author of three books on the topic and hosts a weekly TV show, "Talk Hair to Me," which provides a platform to educate her customers about maintaining healthy hair. In 2016, Angela founded D'Serv Professional Hair Care to advocate for hair loss and its stress-inducing effects. Her company has developed several lines of hair care products for both styling and hair growth and repair purposes.

D'Serv strives to help salon professionals and ordinary consumers achieve the healthiest possible hair for all. Angela curates product bundles from D'Serv's inventory to formulate the best hair care routine for each individual. D'Serv is constantly developing new products to better help her current customers and extend her reach.

Solution

Angela first joined Alibaba.com as a buyer to find a reliable source for her hair care products. Based in Memphis, Tennessee, Angela wanted to use the platform to find the perfect materials from anywhere in the world to make the best quality products for her customers. Alibaba.com led her to trusted sellers from as far as Chad, Africa, enabling her to incorporate unique materials that help make her products stand out.

As she scaled her business and ran into difficulties with her existing distribution strategy, Angela discovered that she could also become a seller on Alibaba.com. Since onboarding onto the platform in 2019, her wholesale operation has changed for the better. With the help of the Alibaba.com account management team, Angela has been able to smoothly establish connections with buyers in the beauty industry from around the world.

Success

Angela has been able to focus on launching several new products and fine-tuning other aspects of her business operation since joining Alibaba.com. For instance, she has expanded into private labeling, collaborating with trichologists and other hair care professionals, and guiding them on product and packaging. The account management team at Alibaba.com has also helped her identify B2B demand and develop wholesale capabilities that have strengthened her business overall.

As a result, D'Serv has built a strong global distribution model to support its wholesale business so Angela can focus much more on her other value-adds — from application instructionals to brand building. She is looking forward to accessing more benefits from selling on Alibaba.com and continuing her strong relationship with the account management team: "The Alibaba.com team is great. With people like them, I know it can work! That's what keeps D'Serv thriving." With aspirations to scale operations both in the US and overseas, Angela hopes that Alibaba.com can continue to help her grow D'Serv into an internationally renowned brand for hair care products.