Dropshipping can be a lucrative business model. Making strategic moves can help to increase dropshipping profit margins. This could include finding a reliable fulfillment partner or getting a great deal on products.
With Alibaba.com’s Super September event, dropshippers can access many deals and perks that will benefit their businesses.
In this post, we’re going to discuss what Super September is and how dropshippers benefit from this event. We’ll also explain how the benefits can last beyond Super September when dropshippers play their cards right.
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Super September is an annual event from Alibaba.com. This event features great deals and promotions for dropshippers and eCommerce retailers that are looking to prepare for the busy holiday season.
The Super September sales event lasts from September 1st through September 30th and includes product discounts, shipping promotions, and more. It creates the perfect opportunity for buyers and sellers to connect and build long-lasting business relationships.
In addition to the month-long sales and promotions, Super September includes many smaller events that are designed to help buyers interact with suppliers on a more personal level. Virtual events, including factory tours and product demos. These are meant to give buyers a better idea of how their potential suppliers or partners operate.
Super September is for dropshippers and online retailers that are looking to prepare for the upcoming holiday season.
This sales event is geared towards buyers in 17 different countries. These countries include:
Focusing on buyers from these countries helps to ensure faster delivery thanks to enhanced logistics.
Dropshipping is designed to support buyers and sellers alike. Dropshippers and other eCommerce retailers have the benefit of accessing great deals and promotions. On the other hand, sellers have the benefit of connecting with sellers that are ready to buy.
That said, let’s review nine dropshipping-specific benefits of Super September.
Super September makes it easier for dropshippers to connect with different suppliers. Since a lot of products are discounted, buyers aren’t risking as much by testing out items from new suppliers.
The virtual events are also great for forming a connection between buyers and sellers that surpasses that of standard product listings. The goal of this event is to help develop long-term relationships that extend far beyond the Super September time frame.
In order to make the dropshipping model work, dropshippers need to find access to small quantities of products with wholesale prices. Oftentimes, suppliers have minimum order quantities (MOQs) that prohibit buyers from purchasing single items at wholesale rates.
Since dropshippers don’t hold inventory themselves, they rely on suppliers that are willing to honor a wholesale rate (or close to it) for small quantity purchases. When MQOs are waived, dropshippers have access to a larger variety of products.
One of the top perks for Super September for dropshippers is 10% off dropshipping products. This discount offers dropshippers a way to increase their profit margins by at least 10% throughout the month of September.
Thanks to Alibaba.com’s partnership with Dropified, dropshippers can connect their stores to automatically apply the 10% discount on qualifying purchases. You can connect your own store by going to the Super Saturday page on Alibaba.com and clicking the “Check Now” button in the purple dropshipping banner.
This automation is very useful for dropshippers with WooCommerce, BigCommerce, CommerceHQ, and Shopify stores since the Dropified/Alibaba.com integration works seamlessly with those platforms.
While the 10% discount applies to most dropshipping products, discounts of up to 40% are also available storewide in over 30 different product categories. These discounts are significant and could save you tens of thousands of dollars.
There are also Super Saturday shipping discounts. Products that sell for $30 or more may be subject to a $20 shipping discount. Shipping discounts are only applicable for first-time buyers only.
Keep in mind that terms and conditions may apply. Discounts will vary by vendor, product type, and location.
The smaller events within Super September help to give buyers a better look at how different manufacturers, sellers, and fulfillment partners operate.
Some of the Super September virtual events and streams include:
These streams are very valuable for dropshippers because it gives them more insights into potential partners. As a dropshipper, it is very important to choose a dropshipping supplier or fulfillment center that you can trust since your customers will receive products directly from them.
When you get a real look into a company’s operations, you learn more about its values and culture. This is a great way to see if a fulfillment partner truly meshes with your brand and your values.
In addition to the ability to peek behind the scenes, buyers who attend these live-streamed events will have access to special promotions from the buyers that host the event. This includes an additional 5% discount, free samples, and more.
Super September uses enhanced logistics to ensure speedy shipping. Depending on the vendor, country, and type of transaction, your order may be eligible for 7, 10, or 15-days shipping. Some orders are even eligible for free shipping.
The enhanced logistics involved in Super September are mostly applicable to trade within countries rather than cross-border transactions.
Another benefit of Super September is that it features several deals from country-specific suppliers. Many of these suppliers have festival-specific products, which is great for entrepreneurs with niche dropshipping stores.
The festival-specific events are related to Christmas, New Year, Diwali, and Loy Krathong.
Super September is specifically geared towards buyers in the 17 different countries we mentioned before. The point of this is to help buyers and sellers form domestic business partnerships. Doing business within your own country can help to make the transactions and fulfillment faster and more efficient.
Another great benefit of Super September is that products from all of the top industries are included in the promotion. Some of these industries include:
Within these industries, dropshippers can choose from best-selling products, new products, trending technology, multi-functional items, unique items, and trending design products. With so many options, it should be easy for dropshippers to find the best products for their brands.
Almost all of the sellers that are participating in Super September are certified Trade Assurance suppliers. That means that Alibaba.com backs all of these transactions, which gives buyers peace of mind.
By the guidelines of Trade Assurance, orders must come on time and the product quality must be as advertised. If either of these promises is broken, Alibaba.com will work to resolve the issues. As a bonus, Super September orders that are delivered beyond their guaranteed shipment time are eligible for a 10% refund.
It is important to note that Trae Assurance only applies to transactions that are carried out through the Alibaba.com payment portal with an Alibaba.com-approved payment method. If a buyer and seller connect on Alibaba.com, then take communication off of the platform and the transaction is made through a different platform, Alibaba.com is not responsible for any mishaps.
The Super September sales event has many benefits for B2B sellers, as well. This event allows sellers to connect with dropshippers and wholesale buyers.
Super September is just the tip of the iceberg when it comes to the perks of selling on Alibaba.com. Alibaba.com offers a variety of powerful B2B selling tools, including automatic fulfillment, demand forecasting, advertising, customer support, and customizable digital storefronts.
As one of the largest B2B marketplaces on the internet, Alibaba.com is a great resource for sellers that are looking to expand into cross-border trade or explore new markets. Thanks to Trade Assurance and other seller certifications, Alibaba.com is trusted by over 20 million buyers from around the world.
Are you ready to take your wholesale or manufacturing business to the next level? Sign up for an Alibaba.com account and choose “Seller” as your trade role to start selling today!