Global conflict, supply chain hiccups, energy shortages – 2022 seems to have seen it all. But despite the economic turmoil, e-commerce has continued to be a source of steady sales for B2B online stores.
The industry continues to grow, with reports suggesting that global sales could exceed $5 trillion this year.1 And with accelerating sales, the B2B e-commerce sector is on track to reach $13.6 trillion in value by 2027,2, meaning 2023 is likely to be another big year for the industry.
Savvy sellers will be strategizing on ways to take advantage of the e-commerce boom. If you’re also planning an entry into digital sales or want to expand your online sales catalog, we’ve curated a list of the top trending products to sell in 2023.
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Before launching into our list of best products to sell online next year, it’s worth taking time to explain how to find best-selling items on the internet.
With the growing profile of the B2B e-commerce sector and the influx of companies into digital selling, there’s greater competition than ever before. One of the ways your online store can outpace the competition is by selling high-demand products that increase your profits.
You can identify products people want to buy by studying trend sites, embracing social listening, and watching out for product trend lists like this one from Alibaba.com. Here’s a bit more about these research options.
As you’ll see, there’s no single way to identify the best products for online sale. You can choose to use one tool that you find trustworthy or a combination of two or more resources. It’s all about finding what works for you.
That said, let’s get into the list of top trending products to sell online in 2023.
As every successful online retailer knows, e-commerce success lies in selling what people want to buy. That’s where lists like this come in handy. Below, we’ll highlight ten product categories with specific trending items that hold promise for online sales next year.
You’ll find this list useful if you already have a niche and are looking for a new product category to sell. B2B firms looking for a digital selling niche will also benefit from this list.
Health and wellness are bigger priorities for people today. According to the World Economic Forum, 62% of people confess that they’re more conscious about their health now than before the pandemic.4
Some of the top trending products in this category include:
Fashion is a staple of B2B e-commerce. But recent developments, such as a return to outdoor and social activities, are generating greater interest in certain items. Trending fashion items to sell in 2023 include:
The beauty and personal care industry will grow by more than 50% to reach $131 billion in revenue by 2026.7 Some of the main personal care and beauty products leading that trend include:
While fast food and takeout surged in popularity before the pandemic, more people have reverted to home-cooked meals today. According to reports from PM News Wire, seven of 10 consumers will continue cooking at home even after the pandemic.
The best-selling products in this category include:
Home décor items continue to post strong sales and growth figures. The market, which was valued at $641.4 billion in 2020, is forecast to grow at the rate of 4.8% yearly between 2021 and 2026.9
Some of the top trending products in this category include:
While more people make childbearing decisions later in life, there’s also a greater net spending on childcare items. Parents want to buy products that are great for their kids and are also increasingly looking to make a style statement.
The best choices for online childcare products include:
The pet care market is another hot ticket item in e-commerce sales. Some of the top trending products in this category include:
As remote work has come to stay for many organizations, more employees are setting up home offices and workspaces. However, even amongst those faced with a return to in-office work, there’s a greater drive to secure a comfortable work environment with tools that promote comfort.
Winter sales will begin to pick up pace from the end of 2022 and will continue well into 2023. And with concerns around energy use and availability, more customers will look to obtain much-needed winter supplies. Products that are trending in this category include:
Gadgets and appliances typically enjoy favorable online sales. For instance, mobile phones and smartphone accessories are customer favorites. As a result, the smartphone accessories market is expected to reach $413 billion in value by 2030.12 Products that will attract high demand include:
Now you know the best products to sell online in 2023. But how do you go about ensuring competitive advantage and a great selling experience for your online business? We’ve outlined some tips below that can help.
Customer retention can save your business money and earn you more in the long run. Yet, one-time buyers continue to pose a challenge for businesses. According to reports, 75% of consumers are one-time buyers.13
Your business can overcome this challenge by giving buyers reasons to return. Offering dedicated and effective customer service, personalized service, and quality products are tactics that can help.
According to a study by Ipsos, 72% of customers say that packaging design influences their purchasing decisions.13 This means making simple tweaks to your packaging can secure more buyers and increase brand loyalty.
Pursuing eco-friendly packaging, innovative designs, and customized options are tactics that can help you differentiate with packaging.
Speaking about eco-friendliness, there’s an increasingly significant opportunity for sellers in sustainability categories. Reports suggest that 73% of consumers look for eco-friendly options when searching for household cleaning and personal care products.13
Savvy sellers can enter this market with well-performing products like compostable cork phone cases and laptop sleeves.
You’ve probably heard this many times already, but it’s worth repeating – you must pick an e-commerce niche and sell there. While it can be tempting to pursue every trending product and category, you’ll create a better and more sustainable business if you’re known for something specific.
Finally, adopt the practice of periodically checking on your competitors to see what they’re doing, how that differs from your strategy and lessons you can learn. You’ll gain great insight into the market and enjoy opportunities to fine-tune your strategy.
One way to monitor the competition is to track the keywords used on their website. That gives you an idea of what markets they’re targeting. You can use tools like Ahrefs to crawl competitor websites and get a sense of their keywords.
With this list of top trending products to sell in 2023, you can plan your sales strategy for the coming year.
And if that strategy includes expanding your sales footprint to new countries and territories globally, then you’re in the right place. Alibaba.com gives you the tools and exposure to meet buyers in nearly 200 countries and territories globally and the support to make them loyal buyers.
Take the first step to creating an international brand for your business today. Open a seller account on Alibaba.com to get started.
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