Transforming Traditions: A Journey from Traditional Trade to E-commerce Success with Alibaba.com

"Reflecting on my journey with Alibaba.com, I must acknowledge the profound shift it brought to my business strategy. Before discovering Alibaba.com, I was pouring significant resources into costly trade show expenditures. Redirecting those funds into a verified membership with Alibaba.com turned out to be one of the shrewdest decisions I’ve made. My role as a lecturer on Alibaba.com has been equally transformative. Teaching and mentoring fellow sellers navigating the complexities of the market has given me a unique opportunity to support others and contribute meaningfully to the business community. The gratification I find in helping others succeed underscores the unparalleled value of this role."

- Natasha Gogna, Managing Partner of Shri Krishna Intl.

Natasha’s entry into the world of e-commerce was almost serendipitous. Eleven years ago, she took a role in her father’s business, which had primarily relied on offline exhibitions and trade shows to secure clients. The initial months were challenging. Despite her efforts, success was elusive. Nevertheless, Natasha persisted, gradually building an online presence by meticulously uploading products and refining her approach.

The turning point came in the sixth month when she secured a substantial $32,775 order—a validation of her efforts and a clear signal that Alibaba.com was the right path for her business. Over time, this digital strategy has paid off immensely, with 85% of the company’s export revenue now flowing through Alibaba.com.

However, Natasha’s story does not end with her success as a seller. Seven months ago, she took on a new role as a lecturer on Alibaba.com, a decision that has profoundly influenced her both professionally and personally. Initially motivated by a desire to introduce Alibaba.com to other sellers unfamiliar with the nuances of exporting, Natasha quickly realized that the role of a lecturer offered more than just an opportunity to share her knowledge.

Over the past seven months, she has conducted six to seven training sessions, focusing on sharing her success stories and strategies with a broader audience. The responsibility of being a lecturer has pushed Natasha to stay ahead of industry trends, enhancing her expertise and boosting her confidence. “I’ve become more proactive, more diligent,” she says. “Knowing that others are looking up to me as a lecturer has changed my mindset entirely.”

The benefits of this dual role are clear. As a lecturer, Natasha has not only solidified her reputation as an expert in her field but also expanded her network, connecting with other successful sellers who share her passion for growth and innovation.

Natasha’s goal is to become a gold medal lecturer, a distinction that would place her among the top educators on Alibaba.com. However, beyond the accolades, Natasha’s ultimate aim is to inspire other capable sellers to step into the role of a lecturer, to experience the same growth and transformation that she has.

In Natasha Gogna’s story, the journey from seller to lecturer is not just about business success; it is about personal growth and the power of sharing knowledge. As she continues to excel in both roles, Natasha remains a testament to the opportunities that Alibaba.com offers to those willing to embrace them—whether as sellers, lecturers, or both.

Their success could be yours!

Learn more about why sell on Alibaba.com