Journey to becoming a global heater exporter with Alibaba.com

Katrina LLC is a small manufacturing company based in Russia. In 2021, the company joined Alibaba.com to expand its business and explore new markets around the world. With no prior export experience, Katrina LLC quickly got to work on the platform, communicating efficiently with all incoming potential clients, producing and exporting heaters to the world.

Alibaba.com helped Katrina LLC find its first customers outside of Russia for significant shipments of goods. Today, the company has produced and sold over 200,000 products per year, with the export share exceeding 10%, half of which is due to customers from Alibaba.com.

Just ten days after joining Alibaba.com, Katrina LLC received the first request from a Polish buyer on November 15, 2021. The buyer made a 100% prepayment, and ten days later, the company sent 2,000 pieces of heaters to Poland.

PAL company, the official representative of Alibaba.com in Russia, helped Katrina LLC create product cards, correct themes, and run the mini-site on Alibaba.com, as well as providing effective feedback to the buyers.

With the help of Alibaba.com, Katrina LLC was able to find its first customers abroad and update its existing customer database. Advertising on the platform helped the company triple the number of requests and quickly conclude its first deal.

By joining Alibaba.com, Katrina LLC was able to save money on its promotion in foreign markets, making it more profitable to be placed on the platform than to buy advertising in different countries or attend offline exhibitions.

Thanks to the platform, Katrina LLC was able to quickly establish itself as an exporter and expand its business to a global market. The company is now thriving and serving customers in different countries around the world, all thanks to the support and guidance of Alibaba.com.