“We always had this one dream of setting up our own business. We set up our manufacturing unit but it was not that easy to sustain due to limited capital. Therefore, we opted for a B2B platform like Alibaba.com where we were exposed to genuine and worthwhile customers through a complete online business solution. Thanks to the orders from Alibaba.com, today our business revenue has reached the PKR 3 million mark to date, which is growing by 1 million annually. Alibaba.com proved to be a reliable partner in the growth of our baby apparel brand.”- - Aziz-ur-Rehman and Sadia Aziz, Founders, Adan Enterprises
Ever since covid-19, there has been a boom in B2B business in Pakistan. To compensate for their losses, many businesses shifted to e-commerce. Many startups opted for B2B business, and online shopping became a trend, but slowly e-commerce became the next big thing in the market. Today, e-commerce has broken barriers, allowing manufacturers, exporters, and dealers to trade anywhere in the world just sitting here in Pakistan. Even new startup businesses with less capital are also resorting to the B2B market.
The same is the case with Adan Enterprises, a startup baby apparel brand launched by textile designer Aziz-ur-Rehman and his wife Sadia Aziz. Like many other Pakistanis who want to make a mark and earn a good future for their children, Mr. and Mrs. Aziz-ur-Rehman also had a dream - the dream to set up their own business. This was an uphill task but utilizing all their savings of 1.5 million rupees, they somehow did it. They set up a manufacturing unit comprising three machines but this was just the beginning. It was not that easy to sustain this setup.
The first two years were a big challenge. They were not getting any sales. Profit aside, the business was hardly paying them what they had invested. There was a lot of competition in the B2C market. With big giants storming the arenas, it was really difficult for them to carve out a niche for themselves. Also, they lacked the capital to participate in trade shows and market their brand properly. Therefore, the thought of exploring the B2B market. They were new to this and required proper training so they embarked on a journey of successful global export.
As a solution to their problems, they started researching and learning about the B2B market. Their quest for success took them to Alibaba.com. They attended their seminars and digital training sessions. After initial research, they decided to invest in it and started off this journey as Alibaba.com Gold Supplier in 2020. They had a vision and an aim but they still did not know exactly what to do.
After onboarding, our agents introduced them to a complete online business solution. Online training sessions were held where they were guided through the portals and trained effectively to achieve their targets. Alibaba.com came as a blessing for them. They got what they lacked – EXPOSURE! Through this B2B platform, Adan Enterprises was exposed to genuine and trustworthy customers which paved the path for Mr. and Mrs. Aziz-ur-Rehman’s success.
We helped them achieve the aim they had longed for – a brand of their own achieving tremendous success. In just 3 years, Adan Enterprises generated a business revenue growth of PKR 1 million and today there is no looking back. Mr. and Mrs. Aziz-ur-Rehman worked wholeheartedly with Alibaba.com, spending time learning the portal, abiding by its regulations and attending the sessions. Today Adan Enterprises has soared to heights unlimited. Thanks to the orders from Alibaba.com, their business revenue has reached the PKR 3 million mark to date, which is growing by 1 million annually.
Alibaba.com proved to be a reliable partner in the growth of its baby apparel brand. Want your brand to reach the same heights of global success? Join Alibaba.com today and color your dreams.