N.R.F COLLECTION's Rise to Success with Alibaba.com

Md Ruhul Amin
Managing Director
About the Company
Clothes Accessories
Company Size:
Founded in:
Alibaba Years:
Business Objective:
Reach business buyers
"Since joining Alibaba.com 2 months ago, I have received payments for several business deals with European and US clients. Specifically, I have secured 3 successful orders amounting to around $55,000 in the first 2 months of my partnership with Alibaba.com."
- Md Ruhul Amin, Managing Director of N.R.F COLLECTION

In early 2016, Md Ruhul Amin embarked on an entrepreneurial quest that led to the establishment of a promising manufacturing business. With a clear vision and strategic use of social media, he managed to secure his first client and laid the groundwork for his company, which started with a modest setup of a few machines and a team of 10 employees. Over time, the company expanded and now proudly boasts a workforce of 101 to 500 employees, all steered by Md Ruhul Amin as their Managing Director.

Two months ago, Md Ruhul Amin took a pivotal step by initiating a partnership with Alibaba.com, and this decision marked a turning point for the business. Within a short span, the manufacturer realized significant achievements with the help from Tradeshi Ltd. who is Alibaba.com’s local partner, securing three lucrative orders that summed up to approximately $55,000, a testament to Alibaba.com's efficacy in fostering international trade.

Despite the success, challenges were inevitable. The company faced issues with payment methods, as many clients preferred Trade Assurance, a service not accessible from Bangladesh. Yet, they navigated through these challenges with resilience and adaptability, finding alternative ways to facilitate transactions.

The business's global footprint extends predominantly across the USA, Canada, and Sweden, with a product portfolio that caters to the demand for underwear, T-shirts, and hoodies. Their largest order via Alibaba.com, consisting of 32,000 pieces of girls' briefs, was dispatched to a customer in the USA, showcasing their capacity to fulfill large-scale orders.

On an annual basis, the company exports an impressive 2 to 6 million USD worth of products entirely to international markets. Since joining Alibaba.com, the company has seen a substantial portion of their total business—58%—attributed to orders and sales from the platform within just two months. In contrast, only 20% of their business comes from offline channels.

Md Ruhul Amin's journey is not just about numbers; it's also one of growth and learning. Starting his first company at the age of 19, he dove into the unknown with little experience but a passion for success. This bold approach allowed him to gain invaluable insights into customer relations, market trends, and business communication.

Today, with eight years in the industry, the company stands firm on its commitment to quality, sustainability, and ethical practices. They extend their support to emerging brands and entrepreneurs, offering manufacturing services for even small orders ranging from 50 to 100 pieces, embodying the belief that as their clients grow, so will the apparel industry.

Reflecting on Alibaba.com, Md Ruhul Amin recognizes Alibaba.com's instrumental role and its local partner Tradeshi Ltd.'s support in achieving rapid success, contrasting it with past experiences on other B2B websites that failed to yield results. He praises Alibaba.com and for the successful business and sample orders it has facilitated in just two months.

For new suppliers on Alibaba.com, Md Ruhul Amin advises a focus on quality, ethics, and modest profit margins to build client relationships. He emphasizes accuracy and trustworthiness in client interactions and urges suppliers to closely monitor the Request for Quotation (RFQ) market to make competitive quotes.

This business story of Md Ruhul Amin and his company is one of determination, strategic innovation, and a forward-looking approach. It serves as inspiration for others in the Alibaba.com community, highlighting the impact Alibaba.com can have on reaching business buyers and achieving international success.


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