How Shilpi Impex, an India jewelry SME, grew from rags to riches with

Sanjeev Gupta
Shilpi Impex
About the Company
Shilpi Impex
Company Size:
200 employees
Founded in:
Alibaba Years:
Business Objective:
Expand to global markets
Succeed in ecommerce

From a small shop in Jaipur, India in 1999 to a global business spread across 30 countries in 2020. Mr. Sanjeev Gupta has grown his business Shilpi Impex from rags to riches. Listen to his inspiring story and how has enabled him at every step and helped him fulfill his dreams.


The Business grew worldwide with

“I always dreamt of my business taking off, and gave it wings.

Shilpi Impex is a manufacturer of jewelry based in Jori Bazar, a market hub for jewelry in India. We produce 350 varieties of semi-precious stones as well as silver jewelry and brass jewelry. In 2010, when planning to expand my business, I explored a few global platforms with whom the company could potentially associate with to attract more buyers. One day I got a call from an executive from After speaking to the executive, I understood their whole system, such as product postings. My decision to choose to associate proved to be a good one, as my business thrived in global expansion with the help of

At the beginning when I first join, I had shortage of team members, so I did all the work by myself, whether it was product photography, editing, SEO or SEM. I focused on all aspects of search engine optimization, while today I have a big team of around 200 people to take care of this. Our business had reached London, Europe, Australia, Germany and many other countries (and regions).”

Features of that are particularly useful

  • Product showcase. As whichever product you list as your top-selling product, it will receive interest from more buyers.
  • Multi-language function. There are many languages to choose from, including Asian and European languages, such as German. It means that you can list your products in any language, helping you to get more business worldwide.

The key to success is hard-working and willingness to learn and explore

“If you want to work on, you need to work hard and understand its features. “It is significant to learn and make use of its features properly, as it will facilitate your business to grow. As long as you work hard, then you are sure to see positive results. Just never give up.

Go export with”