Trending Products on TikTok: What’s Selling Big Right Now

Table of Contents

• What Products Are Most Sold On Tiktok in 2025?
• Essential Product Selection Tips for Selling on TikTok

TikTok has quickly become one of the most powerful platforms for driving trends and influencing purchasing decisions. From beauty products to tech gadgets, the platform has become a launchpad for a wide range of products that are flying off the virtual shelves. Let’s take a closer look at some of the viral products on TikTok that have caught the attention of millions of users in the U.S.

What Products Are Most Sold On Tiktok in 2025?

Perfume: The Scent of Success

Fragrance is an essential part of personal care, and on TikTok, perfume brands with unique offerings are grabbing attention. TikTok users often share their personal fragrance journeys, from trying out new scents to giving full reviews of lasting power and unique notes. One major trend is the popularity of affordable perfumes that mimic the scents of high-end brands, giving users an accessible way to wear luxury-inspired fragrances.

Top trending perfumes on TikTok:

• Dossier Fragrances: Known for recreating iconic high-end perfumes at a fraction of the price, Dossier’s collection is a go-to for users looking for both luxury and affordability.
• Glossier You: This minimalist fragrance has gained a cult following on TikTok for its clean, musky scent that appeals to a wide variety of people.

Phone Cases, Screen Protectors & Stickers: Customize Your Device

Phone accessories are among the most frequently shared products on TikTok, with users often showcasing creative ways to personalize their devices. With the popularity of customization, phone cases and stickers that feature fun designs, quotes, or aesthetic patterns are making waves. DIY phone cases or even personalized accessories for phones are hot items that engage a wide audience.

Top trending phone accessories on TikTok:

• Casetify Custom Phone Cases: Casetify allows users to design their own phone cases with unique prints and patterns, and its affordability makes it a favorite among TikTok creators.
• PopSockets: This simple yet effective accessory has become a viral item for its practicality and fun designs, often featured in TikTok videos for its versatility and ease of use.

Earphones & Headphones: Listen In Style

Audio accessories are also consistently trending on TikTok, especially when it comes to earphones and headphones that offer both functionality and style. Whether it’s for working out, commuting, or simply enjoying music, TikTok influencers regularly share reviews on the best headphones that combine sound quality with a sleek design.

Top trending earphones and headphones on TikTok:

• Tozo T6 Wireless Earbuds: These budget-friendly wireless earbuds are frequently featured in TikTok videos, praised for their impressive sound quality and comfortable fit.
• JBL Tune 125TWS: JBL’s wireless earbuds have become a TikTok favorite, offering clear sound, great bass, and a secure fit for those constantly on the move.

Casual Dresses: Fashion Forward

Casual dresses have seen a major resurgence on TikTok, especially with the rise of simple yet stylish outfits. Whether it's for a casual outing or a day at the beach, TikTok users love to share their outfit inspirations, and casual dresses that can be easily dressed up or down are a favorite. These dresses often feature bold prints or minimalistic cuts, making them versatile and comfortable.

Top trending casual dresses on TikTok:

• Shein Dresses: Known for its trendy, budget-friendly clothing, Shein’s collection of casual dresses often goes viral on TikTok, with influencers frequently sharing their styling tips.
• Romwe Dresses: Another popular budget brand, Romwe offers a variety of casual and chic dresses that suit different body types, making it a TikTok staple.

Shampoo & Conditioner: Healthy Hair, Healthy Life

Haircare products are always in the spotlight on TikTok, especially those that promise to repair and rejuvenate hair. From moisturizing shampoos to scalp treatments, TikTok beauty enthusiasts frequently share their go-to products for healthy, shiny hair. Affordable yet effective shampoos and conditioners are particularly popular, with users creating before-and-after transformation videos.

Top trending shampoos and conditioners on TikTok:

• Function of Beauty: This customizable haircare brand has become a TikTok sensation, offering personalized shampoo and conditioner sets that target specific hair concerns like dryness, frizz, or volume.
• OGX Shampoos: OGX has been a popular brand on TikTok for years, especially their line featuring ingredients like coconut oil and argan oil, which promise to restore and nourish the hair.

Serums & Essences: The Secret to Glowing Skin

Skincare is another category that consistently trends on TikTok, and serums and essences are often highlighted for their ability to address specific skin concerns. TikTok skincare gurus and beauty enthusiasts love to show their skin transformations after using products like vitamin C serums, hydrating essences, and anti-aging treatments. These products often get significant attention for their targeted results.

Top trending serums and essences on TikTok:

• The Ordinary Niacinamide 10% + Zinc 1%: A favorite in the skincare community, this affordable serum helps control oil production and minimize pores, making it a go-to recommendation for many TikTok influencers.
• L'Oréal Paris Revitalift Bright Reveal: This serum has gained popularity for its brightening effects, with users showcasing their glow-up results after consistent use.

Bodysuits: Fashion Meets Comfort

Bodysuits have quickly become a TikTok favorite for their versatility and sleek fit. Whether worn as a base layer or a statement piece, bodysuits are praised for their ability to complement any wardrobe. TikTok influencers often share their daily outfits featuring bodysuits that can be paired with jeans, skirts, or trousers for a chic look.

Top trending bodysuits on TikTok:

• Aerie Bodysuits: Aerie’s body-positive, comfortable bodysuits have been widely recommended on TikTok for their flattering fit and soft materials.
• Spanx Bodysuits: Known for their shapewear, Spanx bodysuits offer a sleek, sculpted silhouette and have become a favorite among TikTok users looking for both style and support.

Hoodies & Jumpers: Cozy and Stylish

When the colder months roll around, hoodies and jumpers are essential in every wardrobe. TikTok influencers often showcase their cozy, oversized hoodies and stylish pullovers, especially as the weather starts to cool down. Whether it's for lounging at home or dressing casually for a day out, hoodies and jumpers are a year-round trend.

Top trending hoodies and jumpers on TikTok:

• Hanes Hoodies: Known for their comfort and simplicity, Hanes hoodies are a TikTok favorite for creating casual, everyday looks.
• Uniqlo Hoodies: Uniqlo’s functional and stylish designs make their hoodies a popular pick on TikTok, where users frequently share their cozy looks.

Lipstick & Lip Gloss: Bold and Beautiful

No makeup look is complete without a great lipstick, and TikTok beauty creators know it. Lipsticks and lip glosses in all shades of red, pink, and nude are often featured in makeup tutorials, with users creating unique lip looks that help show off the power of a good lip product. TikTok influencers often recommend products based on how long-lasting they are and their overall texture.

Top trending lipsticks and lip glosses on TikTok:

• ColourPop Lipsticks: ColourPop’s wide range of lip colors and finishes has made their products a favorite among TikTok beauty influencers, with many showing off vibrant, bold lip looks.
• NYX Butter Gloss: NYX’s Butter Gloss has become a TikTok sensation for its sfmooth texture, rich pigmentation, and glossy finish, making it a must-have for many beauty lovers.

Essential Product Selection Tips for Selling on TikTok

When choosing products to sell on TikTok, the selection process is crucial. Since TikTok’s audience is young and dynamic, the products must not only align with their interests but also have characteristics that can quickly grab attention. Here are some essential tips for selecting products that will perform well on TikTok:

1. Follow Trends and Hot Topics

TikTok users' interests evolve rapidly, so it's important to stay on top of the platform’s trends. By browsing TikTok’s "Discover" page and trending challenges, you can identify products that are gaining popularity. Monitoring trending hashtags (#TikTokMadeMeBuyIt, #fyp, etc.) and high-engagement content will help you spot hot products.

2. Choose Products That Encourage User-Generated Content

TikTok thrives on user-generated content (UGC), so you should select products that inspire creativity and user interaction. Items that can be personalized, like custom phone cases or unique accessories, or products that lend themselves to creative videos, like makeup or DIY kits, are particularly successful.

3. Prioritize Visual Appeal

TikTok is a visually-driven platform, so products must have strong visual appeal. The look of the product, packaging, and its effects in use should be eye-catching enough to stand out in videos. Items with vibrant colors, attractive designs, or that deliver noticeable transformations (like beauty products or fashion) tend to get more attention.

4. Choose Products with Practicality and Uniqueness

Select products that are both practical and unique, as they tend to stand out more on TikTok. Consumers are more likely to purchase products that address real needs or offer something novel. For example, multifunctional home goods, fitness equipment that solves a problem, or innovative kitchen gadgets are all likely to gain traction.

5. Consider Product Affordability

While TikTok users love fashionable and trendy products, price is still an important factor in their purchasing decisions. Choose products that are reasonably priced but still deliver quality. Products that offer great value for money tend to perform well, especially among younger users who are price-conscious.

6. Pay Attention to User Feedback and Reviews

When selecting products, it’s essential to check user feedback and reviews. You can gather insights from comments on similar products to understand consumer preferences, needs, and pain points. Positive reviews and proven popularity can reduce the risk of choosing a product that may not sell well.

7. Select Products with Shareability

TikTok users love to share interesting, fun, or useful content. Products that have shareability or social interaction potential are more likely to succeed. For instance, creative products (like DIY kits or fun toys) or items that can be shared among friends (like games or event products) often go viral.

8. Leverage Influencer Marketing

On TikTok, influencer endorsements can significantly boost product visibility. When selecting products, prioritize those that influencers are likely to promote or feature. Products that align with the style and content of popular TikTok influencers are more likely to gain traction and generate sales.

9. Consider Niche Markets and Subcategories

While big brands and mainstream products always have a market, niche and subcategory products often create unique selling points on TikTok. These items may have a smaller audience but can generate highly engaged followers, leading to strong conversion rates. For example, products tailored to specific hobbies, cultural backgrounds, or needs tend to attract dedicated communities.

10. Evaluate Product Availability and Supply Chain

It’s also important to consider product availability and the reliability of your supply chain. Hot products can quickly sell out, so you must ensure that you can restock and fulfill orders efficiently. Avoid selecting products that have unreliable supply chains, as this could result in lost sales opportunities.

Conclusion

TikTok has become a major force in shaping consumer behavior, especially with its ability to drive product trends. From affordable perfumes and budget-friendly tech accessories to trendy fashion items and skincare essentials, TikTok is where the latest must-have products often first gain traction. Whether you're a content creator or simply a TikTok fan, these trending products are worth checking out, as they continue to dominate the platform's viral trends.

When selling on TikTok, the key to successful product selection is staying on top of platform trends, choosing items that spark user creativity and sharing, and ensuring viral products are visually appealing, practical, and cost-effective. Additionally, paying attention to user feedback, leveraging influencer marketing, and catering to niche markets can help increase exposure and drive sales.