Tiktok Content Ideas: How To Go Viral On Tiktok?

Table of Contents

• What Type Of Content Works Best On Tiktok?
• How To Get Monetized OnTiktok?
• Summary

What Type Of Content Works Best On Tiktok?

Successful content on TikTok thrives due to its unique combination of short-form video, high engagement, and a dynamic algorithm. While TikTok’s audience is diverse and trends evolve rapidly, certain types of content consistently capture users’ attention and go viral. Here's a detailed analysis of what makes content successful on TikTok:

1. Short and Engaging Videos

TikTok’s format is designed for short, snappy videos—usually between 15 and 60 seconds—so content that can quickly engage viewers tends to perform well. Content creators need to grab attention within the first few seconds, otherwise, viewers may scroll past. Successful TikTok videos are concise, fast-paced, and get straight to the point.

2. Trendy Challenges and Hashtags

Participating in trending challenges and using popular hashtags is one of the most effective ways to increase the visibility of your content. TikTok users love to participate in viral challenges, which often involve specific songs, dances, or themes. By creating or participating in trending challenges, content can quickly reach a wider audience and become part of a larger viral movement.

3. User-Generated Content (UGC)

TikTok thrives on user-generated content, where everyday users contribute their own videos using a specific trend, sound, or format. Brands or creators who encourage UGC—whether through contests, hashtags, or simply inspiring their audience to share their experiences—tend to build more engagement. UGC fosters a sense of community and participation, which drives higher interaction rates.

4. Creative and Authentic Storytelling

TikTok’s audience, especially Gen Z, values authenticity and relatability over polished, heavily edited content. Videos that tell a story or present a behind-the-scenes look into a creator’s life or brand tend to resonate more. This could be anything from showcasing daily routines to sharing personal experiences, struggles, or humorous moments. Authenticity builds trust and connection with the audience.

5. Music and Dance

Music is at the heart of TikTok's platform. Videos that feature popular or trending songs often get more attention because users can easily engage with them. Dances, especially those that are part of viral trends, are incredibly popular on the platform. Many users participate in choreographed dance challenges, which helps boost visibility and engagement.

6. Humor and Entertainment

Humor is a universal language on TikTok. Funny, quirky, or unexpected content tends to get shared more widely. Whether it's a clever joke, a meme-inspired skit, or a playful take on a trending sound, humor engages viewers, making them more likely to share the video or tag friends. Entertaining content, regardless of the niche, tends to perform well because it is easily consumable.

7. Educational and "How-To" Content

While entertainment dominates TikTok, educational content is also growing in popularity. TikTok users enjoy learning new things in a quick and engaging format. "How-to" videos, tutorials, life hacks, or interesting facts presented in an engaging and visually appealing way tend to attract a lot of attention. Brands and influencers in the beauty, fitness, cooking, and tech niches especially see success with this kind of content.

8. Visual Effects and Editing

Creativity in video editing is a major factor for success on TikTok. TikTok’s built-in effects and filters allow users to experiment with different looks, transitions, and creative elements to make their videos stand out. Unique video editing, special effects, or using augmented reality (AR) features can add an entertaining layer to content, making it more likely to capture attention and engage viewers.

9. Relatable and Emotional Content

Content that taps into relatable experiences or emotions resonates deeply with TikTok users. Whether it's a touching story, an emotional reveal, or content that elicits a strong reaction, videos that evoke emotions tend to be shared and commented on more. Users connect with content that reflects their own experiences, struggles, or joys.

10. Niche Communities and Interests

TikTok's algorithm rewards niche content as well as mainstream trends. Many creators have found success by focusing on specific subcultures or interests, from gaming, anime, and fitness to specific hobbies like knitting or ASMR. Creating content that caters to a particular community can lead to highly engaged followers and increase the chances of going viral within that niche.

11. Call to Action and Engagement

Content that encourages interaction—whether through a direct call to action or a simple prompt for viewers to comment or share—tends to perform better. TikTok’s algorithm favors videos with higher engagement, so asking users to engage by commenting, sharing, or participating in a challenge can boost visibility. This also helps create a sense of community around the content.

12. Influencer and Brand Collaborations

Collaborating with influencers and other content creators is a powerful way to increase visibility. When influencers or micro-influencers with a loyal following promote a product or participate in a challenge, their audiences often engage with the content. Brands that partner with popular TikTok creators can tap into established communities, broadening their reach and increasing their chances of success.

13. Timely and Relevant Content

Timeliness is key. Content related to current events, holidays, or global trends tends to get more attention, especially if it’s tied to a significant moment (e.g., seasonal trends, political events, or pop culture news). Being able to create and post content that is relevant to the current time can give your videos a higher chance of being shared and noticed.

How To Get Monetized OnTiktok?

Getting monetized on TikTok involves building a substantial following and engaging with your audience in a way that aligns with TikTok’s monetization programs. There are several ways to earn money on TikTok, from brand partnerships to joining TikTok's official Creator Fund. Below is a detailed guide on how to get monetized on TikTok:

1. Join the TikTok Creator Fund

The TikTok Creator Fund is one of the most common ways to get paid for your content on the platform. It is available to creators who meet certain criteria and allows you to earn money based on the number of views your videos receive.

Requirements:

• You must be over 18 years old.
• Have at least 10,000 followers.
• Have at least 100,000 video views in the last 30 days.
• Have an account that complies with TikTok’s Community Guidelines.

How to apply:

• Go to your profile.
• Tap on the three dots (menu) in the top right corner.
• Tap "Creator Tools" > "TikTok Creator Fund."
• Follow the prompts to apply.

Once accepted, you can start earning money based on your video views. The payout varies depending on factors like engagement, location, and content type.

2. Live Gifts (TikTok Live)

TikTok offers a Live Gifts feature, allowing creators to receive virtual gifts from their followers during live streams. These gifts can be exchanged for real money.

Requirements:

• You must be 16 years or older to go live.
• You must have at least 1,000 followers.

During your live streams, viewers can send you gifts in the form of virtual items, which they purchase with TikTok coins. You can then convert these gifts into diamonds, which can be redeemed for real money.

How to start:

• Once you meet the follower and age requirements, you can start live streaming.
• Tap the "+" button on your profile and select "Go Live."
• Interact with your followers, and encourage them to send gifts.

3. Brand Partnerships and Sponsored Content

One of the most lucrative ways to make money on TikTok is by collaborating with brands for sponsored content. Brands pay creators to feature their products or services in TikTok videos.

How to secure brand deals:

• Build your niche: Brands are more likely to collaborate with creators who have a strong and engaged following in a specific niche (e.g., beauty, fitness, tech, or fashion).
• Reach out to brands: Once you’ve gained a substantial following, you can reach out to brands that align with your content. Use platforms like TikTok Creator Marketplace (TikTok’s official platform to connect creators with brands), or influencer marketing platforms like Influencity, Upfluence, or AspireIQ to find paid brand deals.
• Negotiate rates: Depending on your follower count and engagement rate, the payment for sponsored posts can vary significantly. Influencers with millions of followers can earn thousands of dollars per post.

4. Affiliate Marketing

Affiliate marketing is another way to monetize your TikTok content. As an affiliate, you can promote products or services and earn a commission on sales made through your referral links.

How to start:

• Join affiliate programs: Sign up for affiliate programs through platforms like Amazon Associates, ShareASale, or Rakuten.
• Share affiliate links: In your TikTok bio or within the video description, include your affiliate links. You can promote products you genuinely like and create content around them (e.g., unboxing, reviews, tutorials).
• Earn commissions: Whenever your followers click on the link and make a purchase, you earn a commission.

5. TikTok’s Creator Marketplace

TikTok’s Creator Marketplace connects brands and influencers for paid collaborations. It is a platform that helps creators find brand deals directly on TikTok.

How to join:

• If you have a TikTok business account and meet the eligibility requirements, you can apply to join the Creator Marketplace.
• Once accepted, you will have access to brand collaborations that fit your audience.

6. Merchandising and Selling Products

Many creators on TikTok use the platform to promote and sell their own products or merchandise. This can be anything from clothing, beauty products, digital goods (like e-books or courses), to physical goods (like gadgets or accessories).

How to start:

• Create your merchandise: Use print-on-demand services like Printful, Teespring, or Redbubble to design and sell custom merchandise.
• Promote your store: Include your merchandise link in your TikTok bio or promote your products in your videos.
• Create compelling content: Show off your products creatively—whether it’s through product demonstrations, lifestyle content, or behind-the-scenes footage.

7. TikTok Creator Marketplace for Digital Products

For creators with a specialized skill (e.g., fitness training, coaching, or education), you can sell digital products or services directly through TikTok. Many creators sell courses, ebooks, or consultation services.

How to start:

• Create and sell digital content, such as eBooks, online courses, fitness plans, or consulting sessions.
• Use your TikTok videos to tease and promote your digital products or services, linking them in your bio.

8. TikTok Ads Revenue Sharing

TikTok is introducing an Ads Revenue Sharing program for creators. This program shares a portion of the ad revenue generated from ads shown in your content with you. It's a relatively new feature and is currently being rolled out to creators globally.

How to get involved:

• Check your TikTok account for eligibility and keep an eye on announcements from TikTok about the program's availability.

9. Cross-Promoting on Other Platforms

Many TikTok creators use the platform to drive traffic to other platforms like YouTube, Instagram, or Twitch, where they can earn money through ads, memberships, or additional sponsorships.

How to start:

• Include links to your other platforms in your TikTok bio.
• Use TikTok to promote exclusive content, longer videos, or special offers on your other social channels.

10. Fan Support (Patreon, Ko-fi, etc.)

If you have a loyal fanbase, you can leverage platforms like Patreon or Ko-fi to earn money directly from your followers. These platforms allow fans to support you through one-time donations or monthly subscriptions in exchange for exclusive content or perks.

How to start:

• Set up a Patreon or Ko-fi account and link it in your TikTok bio.
• Offer exclusive content, behind-the-scenes footage, or personalized experiences to your supporters.

Summary

Successful content on TikTok is characterized by creativity, authenticity, and the ability to engage and entertain viewers in a short amount of time. The most popular videos typically involve trends, humor, educational content, and visually appealing effects. By staying on top of trends, tapping into user interests, and engaging your audience through participation, emotional connection, and unique content, you can maximize the chances of going viral and gaining a loyal following on TikTok.

Monetizing on TikTok requires a combination of building a strong and engaged following, participating in TikTok’s official programs, and exploring additional revenue streams like brand partnerships, affiliate marketing, and selling products. By creating high-quality, engaging content and leveraging the platform’s various monetization options, you can turn your TikTok presence into a profitable endeavor.