What is Super September: Alibaba.com’s sale of the year

Alibaba.com AUGUST 30, 202112 MIN READ
What is Super September: Alibaba.com’s sale of the year

Super September 2021 is right around the corner, and this annual event creates the perfect opportunity for businesses to prepare their inventories for the holiday season.

Not familiar with this phenomenal event? In this post, we’re going to run through the ins and outs of Super September 2021. We’ll discuss what Super September is and the benefits for eCommerce sellers, like yourself. We’ll also provide everything you need to know about joining this event so you don’t miss out on connecting with new buyers.

What is Super September?

Super September is an annual event that is put on by Alibaba.com every September. It is geared towards helping buyers access the best prices on top-selling products in order to stock up for the busy holiday season.

In addition to sales, buyers benefit from other perks, including one-click buying, country-specific supplying, no minimum order quantity (MOQ), and discounted 10-15 day shipping.

This promotion period runs the entire month of September, which means that buyers have 30 full days to take advantage of the discounts and other perks.

More than 10,000 wholesalers and manufacturers from dozens of different industries participate in this event. Some of the top industries include:

  • Apparel and beauty
  • Personal care
  • Timepieces, jewelry, and eyewear
  • Furniture
  • Construction and real estate
  • Fashion accessories
  • Consumer electronics
  • Machinery

There are over 13 million products included in the Super September sale. Around 9 million of those products are for country-specific buyers.

Who is Super September for?

Although the Super September sale is geared towards dropshippers and other retail buyers, the entire event is also meant to help eCommerce sellers showcase their top products and forge connections with new buyers.

The core buyer group includes 17 different countries, including:

  • United States
  • United Kingdom
  • Australia
  • Canada
  • New Zealand
  • Italy
  • France
  • Germany
  • Netherlands
  • Spain
  • Philippines
  • Malaysia
  • Indonesia
  • Thailand
  • Vietnam
  • Japan
  • South Korea

Super September is also a special focus on products that are associated with different holidays and festivals within those countries. These festival scenarios include Christmas, Diwali, Loy Krathong, and New Year.

Benefits of joining Super September

The main benefit of shopping during Super September is that retailers and dropshippers can increase their inventory for the quickly approaching holiday season while enjoying great discounts and other perks. It saves them money and assures them that they will have the products that they need within a very quick amount of time.

By joining Super September as a supplier, you’ll have access to thousands of retailers who are ready to purchase. Connecting with these warm leads helps to increase sales and lay the foundations for long-term business partnerships.

Another perk of Super September is that it is set up to connect country-specific and industry-specific buyers and sellers. This helps you connect with buyers that are within your target market.

Discounts and promotions at Super September

Super September offers many discounts and perks for buyers including discounted products for dropshipping, discounts on shipping, inspection services, pay later, and more. Each of these perks is designed to attract more buyers who want to stock up for the holiday season.

Let’s take a look at some of the specific promotions that buyers can access during this month-long sales event.

Product discounts

As we mentioned, Super September offers discounts on over 13 million different products. Additionally, this sales event includes over 100,000 products that are priced under $10/unit and over 150,000 products that are priced under $15/unit.

Over 30 categories of products are also subject to discounts from 10% to 40%. These products include a wide variety of best sellers on eCommerce platforms, such as Amazon, Lazada, and 1688.

Shipping discounts

Discounted and expedited shipping are both included in the Super September promotion.

Some orders placed within the Super September sale are eligible for discounts of $30 or more on Alibaba.com can receive shipping discounts on selected shipping carriers and destinations. These discounts are up to $20 off shipping on first orders only.

Thanks to enhanced logistics lines, orders placed during Super September are eligible for 10 to 15-day shipping. Some festival-specific products are eligible for 7-day shipping. Buyers are also entitled to a 10% refund on their Super September orders if the shipment does not arrive within the promised timeframe.

Free shipping is also available for buyers from Thailand, Indonesia, Japan, and South Korea. Some orders may qualify for discounted or free inspections, as well.

Peek behind the scenes

Aside from the savings and expedited delivery, Super September includes live streams that give buyers an exclusive look at different suppliers and manufacturers’ factories and production processes.

These exclusive looks help buyers decide whether a supplier is a good fit for their brand or not. It allows them to see the products in a way that is simply not possible with standard product listings.

Some suppliers offer additional discounts for those who join their live streams, including 5% off, free samples, and more. This gives buyers more incentive to tune in and interact with new suppliers.

How to join Alibaba.com's Super September 2021

Buyers who want to take advantage of the benefits of the Super September sales event have to sign up for our Trade Assurance program. To enter a Trade Assurance Services Purchase Contract, you must ensure that you’re ordering from a certified Trade Assurance seller.

Different Super September sales have different requirements. For example, if you are looking to access free inspections, you must choose a supplier that has the “Free Inspection” certification and pays through the suppliers’ bank that is associated with Alibaba.com.

Some other promotions are limited to new buyers or those who are entering a Trade Assurance Services Purchase Contract for the first time.

It is also important to point out that the only payment methods that qualify for Trade Assurance-backed transactions include Visa and MasterCard payments, e-Checking, and bank transfers (telegraphic transfers). Also, keep in mind that some deals are limited to a certain number of buyers and are allotted on a first-come, first-serve basis.

Sell on Alibaba.com

Alibaba.com is a powerful global trading platform for B2B sellers who want to take their businesses to the next level. It is equipped with the tools that you need to streamline your processes, generate more leads, and boost your sales.

Alibaba.com is equipped with many tools that make it a reliable marketplace for both buyers and sellers, including Trade Assurance, demand forecasting, communication management, and more. Our platform also offers dedicated support for users who need help navigating the eCommerce space.

Create an Alibaba.com account, and indicate “Seller” as your trade role to start selling today.