How to Find Products to Sell on Amazon and Key Considerations APRIL 09, 20245 MIN READ
How to Find Products to Sell on Amazon and Key Considerations


As an Amazon seller, one of the crucial steps to success is finding the right products to sell. Whether you're just starting or looking to expand your product line, exploring various sourcing options is essential.

Where Do Amazon Sellers Buy Their Products

Here's a comprehensive guide on how to find products to sell on Amazon FBA

1. Retail Arbitrage

Retail arbitrage involves purchasing products from retail stores, clearance aisles, or online marketplaces at discounted prices and reselling them on Amazon for a profit. This sourcing method requires keen market insight and the ability to identify undervalued products with high demand.

2. Online Arbitrage

Similar to retail arbitrage, online arbitrage involves sourcing products from online retailers or marketplaces at discounted prices and reselling them on Amazon. Online arbitrage offers a wider selection of products and the convenience of sourcing from the comfort of your home.

3. B2B Marketplaces

B2B marketplaces like connect sellers with manufacturers, wholesalers, and suppliers worldwide. With a vast product selection and competitive pricing, Alibaba is a popular choice for Amazon sellers looking to source products in bulk. Click to learn more about how to sell products on amazon from alibaba.

4. Wholesale

Wholesale sourcing involves purchasing products in bulk directly from manufacturers or authorized distributors at wholesale prices. Wholesale suppliers offer discounts for large volume purchases, making it a cost-effective option for sellers.

5. Drop Shipping

Drop shipping allows sellers to partner with suppliers who fulfill orders directly to customers on behalf of the seller. While it eliminates the need for inventory storage and management, drop shipping may result in lower profit margins and potential fulfillment issues. Here is guideline for you to learn about is dropshipping a good idea?

6. Private/White Label

Private labeling involves creating your own brand by sourcing generic or unbranded products from manufacturers and applying your branding and packaging. Private label products offer exclusivity and the opportunity to build brand equity over time.

7. Auctions and Thrift Stores

Auctions and thrift stores are treasure troves for unique and discounted products that can be resold on Amazon. From vintage collectibles to gently used items, auctions and thrift stores offer a diverse range of products at bargain prices.

8. Create Your Own Products

Create your own products or designs and manufacture them through local manufacturers or overseas suppliers. Developing unique products allows you to differentiate yourself from competitors and target specific niche markets.

9. Liquidation and Clearance Sales

Purchase excess inventory, overstock, or discontinued products from liquidation companies, wholesalers, or retailers at discounted prices. Liquidation sales offer opportunities to find discounted products for resale on Amazon.

10. Local Manufacturers or Artisans

Partner with local manufacturers or artisans to source unique, handmade, or locally-produced products. Supporting local businesses not only offers a unique selling proposition but also fosters community engagement and sustainability.

11. Crowdfunding Platforms

Explore crowdfunding platforms like Kickstarter or Indiegogo to discover innovative products and partner with creators to bring their products to market on Amazon. Crowdfunding platforms offer opportunities to access cutting-edge products and ride on the wave of early adopters.

Alibaba Sell On Amazon

What is Alibaba to Amazon FBA?

Alibaba to Amazon FBA refers to the process of sourcing products from Alibaba, a prominent B2B marketplace, and selling them on Amazon using the FBA (Fulfillment by Amazon) service. This business model has gained popularity among e-commerce sellers due to the vast product selection and competitive pricing available on Alibaba, coupled with the logistical support and customer reach provided by Amazon FBA. Here are considerations for you to source on Alibaba sell on Amazon

Key Points:

  • Sourcing from Alibaba: Alibaba serves as a platform connecting manufacturers and wholesalers with sellers worldwide. It offers a wide range of products at competitive prices, making it an attractive option for Amazon sellers looking to diversify their product offerings.
  • Product Research: Sellers need to conduct thorough product research to identify high-demand, low-competition products that can be sourced from Alibaba and sold profitably on Amazon.
  • Amazon FBA Benefits: Amazon FBA provides sellers with storage, packing, shipping, and customer service support. It offers a streamlined fulfillment process, allowing sellers to focus on growing their business while Amazon handles logistics.
  • Shipping Process: Sellers can choose to ship products directly from Alibaba to Amazon FBA warehouses. This method can save time and reduce costs, but sellers need to ensure that products meet Amazon's packaging and labeling requirements.
  • Payment Methods: Alibaba offers various payment options like Trade Assurance and PayPal to protect buyers from fraud and ensure secure transactions.
  • Risks and Challenges: While sourcing from Alibaba can be lucrative, sellers need to be cautious of potential risks such as product quality issues, communication barriers, and fraud. Building strong relationships with suppliers and conducting due diligence are essential to mitigate these risks.
  • Legal Considerations: Reselling products from Alibaba to Amazon FBA is legal, but sellers must comply with Amazon's policies and guidelines to ensure a smooth and legitimate selling process. For instance, if a seller sources smartphone accessories such as phone cases and chargers from Alibaba to sell on Amazon, they must ensure that the products meet Amazon's quality standards, packaging requirements, and listing policies.

Tips for Amazon Sellers to Increase Sales

Knowing where to buy products to sell on amazon fba, it would be better to gain more insider insights into sourcing products for Amazon, consider the following additional tips:

  • Utilize Amazon Seller Forums: Engage with experienced sellers on Amazon forums to gather valuable insights, tips, and best practices from those who have successfully navigated the platform.
  • Attend Amazon Seller Conferences: Participate in Amazon seller conferences and events to network with industry experts, learn about emerging trends, and gain insider knowledge on effective sourcing strategies.
  • Join Seller Communities: Join online communities and social media groups specifically tailored for Amazon sellers. These platforms provide a wealth of information, shared experiences, and insider tips on product sourcing.
  • Leverage Amazon Analytics Tools: Make use of advanced analytics tools like Helium 10, AMZScout, or Sellics to analyze market trends, competitor data, and product performance metrics. These tools can offer deep insights into product demand and profitability.
  • Establish Relationships with Suppliers: Cultivate strong relationships with reliable suppliers to access exclusive deals, negotiate better terms, and stay informed about new product releases or industry developments.

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By exploring these comprehensive strategies and tips, Amazon sellers can effectively source products, optimize their selling strategies, and increase their sales on the platform.