How to Choose a Shopify Store Name for Your Business APRIL 29, 20248 MIN READ
How to Choose a Shopify Store Name for Your Business


Picture yourself strolling down a bustling street lined with an array of shops vying for your attention. Amidst the sea of storefronts, only a select few manage to captivate your gaze. What sets these establishments apart? Their names! This underscores the importance of crafting compelling Shopify store name ideas.

Selecting the ideal moniker for your Shopify store is far from a trivial endeavor. It involves more than just picking a name—it's about encapsulating the essence of your brand and forging a connection with your intended audience. In the ever-evolving realm of ecommerce, your store name serves as a beacon, guiding potential customers to your virtual shores.

The Importance of Choosing The Right Name

Your store name is the initial impression customers have of your business, influencing their perception across search engine results, social media profiles, and advertisements. Crafting a robust and memorable name holds immense potential: it succinctly conveys your brand identity, resonates with your target audience, distinguishes your brand from competitors, and enhances your search engine optimization (SEO) efforts by incorporating relevant keywords to boost visibility and attract organic traffic.

The Process of Choosing a Shopify Store Name

1. Brand Understanding

Delve into the essence of your brand by delineating its core values, personality traits, target demographic, and unique selling propositions(USPs) to build a shopify store. For instance, a sustainable fashion brand may emphasize eco-consciousness, style, and ethical sourcing.

2. Keyword Exploration

Conduct comprehensive research to unearth relevant keywords pertinent to your products or niche. These keywords can be seamlessly integrated into your store name to bolster SEO efforts. For example, a gourmet coffee retailer may incorporate terms like "artisan," "organic," or "fair trade" into its name for enhanced online visibility.

3. Domain Availability Check

Utilize domain name search tools to verify the availability of your preferred name as a website domain. This step is pivotal in ensuring seamless online branding and accessibility. Imagine a burgeoning e-commerce venture verifying domain availability for its chosen name to establish a cohesive online presence.

4. Final Decision Making

Synthesize insights gleaned from the preceding steps and weigh various factors, including brand alignment, SEO efficacy, and audience resonance, to make an informed final decision. This culminates in selecting a Shopify store name that encapsulates your brand identity, resonates with your target audience, and sets the stage for successful online ventures.

What Kind of Names Can You Not Pick?

Typically, Shopify imposes no constraints on your selection of store names. You are afforded the liberty to opt for any fashionable and appealing name that resonates with your brand. Simply navigate to your store dashboard, access the "Settings" section, and input your preferred name.

Nevertheless, it is essential to acknowledge a few restrictions when selecting a boutique name. Shopify prohibits the usage of names associated with the following:

Shopify prohibits the use of Shopify trademarks

Per Shopify's terms of service, it is impermissible to employ any appellation or emblem that encroaches upon Shopify's intellectual property rights. This encompasses the utilization of any name containing the term "Shopify" or any associated trademark. Violating these stipulations may prompt a directive to modify your store name. In more severe instances, it could culminate in the termination of your shopify account. For instance, incorporating "Shopify" into your store name, such as "ShopifySuperDeals," would contravene these regulations.

Shopify prohibits the use of protected names

In a similar vein, it's imperative to refrain from selecting any name that violates existing trademarks or infringes upon the intellectual property of individuals or entities. Opting for a name that appropriates the intellectual property of other online businesses may expose you to legal ramifications, including potential lawsuits.

To ascertain the legality of your boutique brand name choices, it is advisable to conduct thorough research by visiting the pertinent agency websites. For instance, in the United States, you can utilize the resources provided by the United States Patent and Trademark Office (USPTO), while in Canada, you can refer to the Canadian Intellectual Property Office (CIPO) website. By consulting these authoritative sources, you can verify the availability and legality of your selected brand names and mitigate the risk of infringement. For example, if you're considering the name "TechTrends" for your boutique, you should conduct a trademark search on the USPTO website to ensure it doesn't infringe upon any existing trademarks.

Shopify prohibits the use of existing names

Before finalizing a name for your boutique store, it is paramount to verify its uniqueness and non-usage by other stores, whether on Shopify or elsewhere. Even if the name hasn't been officially registered, adopting a similar name to another store can lead to customer confusion and dilution of your brand identity.

Regrettably, Shopify does not provide alerts or notifications regarding the availability of chosen store names. Therefore, it falls upon you to conduct meticulous research to ensure the exclusivity of your selected name. For instance, if you're considering naming your boutique "Chic & Co.," it's prudent to perform thorough searches across various platforms and databases to ascertain its availability and mitigate the risk of inadvertently infringing upon existing trademarks or confusing customers.

Shopify prohibits the use of offensive names

Lastly, although Shopify does not explicitly prohibit offensive names, it is prudent to exercise discretion and refrain from selecting names that may elicit offense or controversy.

Determining what constitutes offensive can be subjective and context-dependent. While there are no rigid guidelines, it is advisable to consider the potential perceptions of your customers and the broader public towards your chosen name. For instance, if considering a name with potentially sensitive connotations, such as "Controversy Couture," it is essential to weigh the potential repercussions and gauge how it may be received by diverse audiences.

How to Select a Proper Name for Your Store

Wondering how to select a captivating and compelling business name for your online venture? Here are some invaluable tips to guide you through the process:

Keep it simple

When crafting your boutique name, simplicity reigns supreme. Short and concise names are not only visually appealing but also more memorable and user-friendly. For instance, consider the boutique name "LuxeChic" versus "Luxe Chic and Beyond." The former is succinct and easy to recall, while the latter may be more cumbersome and prone to being forgotten or misspelled.

A general guideline is to aim for a store name of 60 characters or less, ensuring it remains succinct and impactful. However, striking a balance is crucial; excessively brief names may risk being overshadowed by competitors or lacking in distinctive character. For example, "Elevate" is succinct yet impactful, whereas "E" may be too minimalistic and lack identity.

Resist the urge to complicate matters by incorporating unnecessary punctuation marks or special characters. These can hinder accessibility and detract from the memorability of your brand. For instance, "Boutique Co" may be perceived as less user-friendly compared to "Boutique and Co." Additionally, special characters may pose challenges in online searches and hinder potential customers' ability to find your store easily. Therefore, it's prudent to opt for a clean and straightforward naming approach, enhancing both usability and brand recognition.

Consider your target buyers

During the brainstorming process, it's essential to maintain a clear focus on your target audience. Consider what types of names resonate with them and align with their preferences. Take inspiration from successful brands within your industry that are currently generating buzz. Are there any distinctive elements from these brands that you can adapt or incorporate into your own naming strategy?

For example, consider Death Wish Coffee, a brand known for its robust and flavorful coffee blends. The name "Death Wish Coffee" effectively communicates the intense and bold nature of their products, appealing to consumers seeking a powerful coffee experience.

There are no definitive answers when it comes to selecting a name that resonates with your buyers. It's crucial to adopt a broad perspective and explore a wide range of options to ensure you're considering all possibilities.Conducting research to identify keywords frequently used by your target audience can be beneficial. Integrating these keywords into your name options can enhance their relevance and appeal to potential buyers.

For instance, if your boutique specializes in eco-friendly clothing, incorporating terms like "sustainable," "organic," or "eco-conscious" into your name options can convey your brand values and attract environmentally conscious consumers.

Think creatively

When embarking on the journey of brainstorming a name for your boutique store, embrace a mindset of innovation and creativity. To ensure you chart a distinctive course, it's advisable to steer clear of ubiquitous industry terms such as "fashion," "home," "chic," "baby," and the like.

By eschewing conventional vocabulary, you open the door to boundless creativity and originality. For instance, consider the boutique name "Moonbeam Manor" for a fashion boutique or "Haven Haven" for a home decor store. These names evoke a sense of uniqueness and intrigue, setting them apart from competitors in the industry.

Thinking outside the box enables you to carve out a niche identity and avoid the need to revisit the brainstorming process. By embracing unconventional approaches, you're more likely to unearth a name that resonates deeply with your brand ethos and captivates your target audience.


Diving into the world of e-commerce with your Shopify store is an exciting journey, and selecting the right name sets the tone for your brand’s story. The name you choose is more than just a label, but a first handshake with your audience.

Choose a name that embodies the essence of your business, one that has the potential to grow alongside your brand. Your perfect Shopify store name is out there, ready to be discovered. Now is the moment to make it yours.Go find a Shopify store name and get started today!

contact with