's Strategic Partnership to Boost Saudi Date Industry MARCH 04, 20241 MIN READ's Strategic Partnership to Boost Saudi Date Industry, renowned for its forward-thinking approach to global expansion, recently took a significant step towards fostering cross-border collaboration. At the esteemed World of Dates Exhibition on 6th of December, 2023, organized by the National Center of Palms and Dates (NCPD), solidified its commitment to the Saudi Arabia’s market by entering into a partnership with 18 leading Saudi date companies as verified suppliers.

Bryce Zhang, Senior Country Manager Middle East of Global Supplier Development at and Lu Fan, Strategy Manager of Global Strategic Partnerships, Global Supplier Development at alongside esteemed delegates from the Saudi date industry, gathered under the auspicious presence of Dr. Muhammad Al-Nwairan, President of the National Center for Palms and Dates, and Eng. Muhannad Al-Muhammadi, CEO of PALGON,’s Saudi Channel Partner. The signing ceremony marked a pivotal moment in's strategy to support the flourishing Saudi dates sector.


Moreover, as a testament to the depth of this partnership, and the National Center for Palms and Dates are discussing to establish a dedicated Saudi Dates Pavilion on the This pavilion will serve as a hub for showcasing the finest Saudi date products to a global audience, providing a direct link between Saudi producers and international buyers.

The Saudi date industry, renowned for its quality and scale, stood as the world's leading exporter in 2021, a testament to the nation's agricultural prowess., recognizing the immense potential of this sector, aims to facilitate its growth through its robust platform. This partnership signifies the beginning of a comprehensive collaboration, with poised to engage in strategic initiatives with the National Center for Palms and Dates.

As continues to expand its global footprint, this partnership stands as a testament to its dedication to fostering mutually beneficial relationships with key industry players worldwide. The stage is set for a fruitful journey of growth and innovation, as and the Saudi date industry embark on this promising alliance, poised to redefine the landscape of international trade.