The Resilient Journey of Kazumi Miwa: How Grandtree Co., Ltd. Thrived on Alibaba.com
Kazumi Miwa, President of Grandtree Co., Ltd., has navigated a dynamic path in the world of international trade, leading her company to remarkable success through perseverance, adaptability, and Alibaba.com’s vast global reach. From modest beginnings to becoming a leading figure in Japan’s supplier community, her story is a testament to the transformative power of e-commerce.
- Kazumi Miwa, President of Grandtree Co., Ltd.
Kazumi’s initial foray into Alibaba.com began in 2011. Grandtree, a trading company specializing in stationery, handicrafts, and daily necessities, joined the platform in hopes of expanding its global footprint. However, the overwhelming influx of buyer inquiries made it challenging to respond to every potential lead, prompting her to step back and reassess the company’s structure.
Undeterred, Kazumi returned to Alibaba.com in 2015 with a refined strategy and an internal system built to manage the high volume of messages. This time, Grandtree secured both new and repeat customers, cementing its presence on the platform. Yet, as unexpected inquiries requiring complex manufacturer collaborations arose, she made the difficult decision to pause operations once again, determined to refine her approach for long-term growth.
Her persistence paid off. In 2022, Kazumi rejoined Alibaba.com, this time with a network of trusted brand partners who delegated their overseas business exclusively to Grandtree. This shift enabled her team to respond swiftly to buyers' needs, significantly enhancing the company’s responsiveness and service quality. She also established a dedicated e-commerce site for repeat buyers, streamlining the purchasing process and driving sustained sales growth.
Today, Grandtree generates over $1.8 million in annual revenue through Alibaba.com, exporting to more than 30 countries, including China, the United States, and Australia. With an average of 50 inquiries per month and an all-day login schedule, the company’s global presence continues to expand. Kazumi expresses profound gratitude for the opportunities Alibaba.com has provided, enabling her to connect with thousands of buyers worldwide.
Kazumi’s impact extends beyond her business. She actively participates in supplier events hosted by Alibaba Japan, sharing her insights as a speaker and inspiring fellow entrepreneurs. Her involvement in the AGS Awards underscores her commitment to continuous learning and fostering a collaborative global supplier community. “I’m very excited to be connected with and to learn a lot from global suppliers,” she shares, reflecting her belief in the power of collective growth.
Kazumi Miwa’s story is not just about business success — it’s about resilience, strategic evolution, and the relentless pursuit of excellence. As Grandtree Co., Ltd. continues to flourish, she stands as a beacon of inspiration for suppliers worldwide, proving that with determination and the right platform, the possibilities are truly endless.
Her journey exemplifies how embracing change and continuously refining strategies can lead to sustained growth and new opportunities. By sharing her experiences, Kazumi encourages other businesses to stay adaptable and proactive, showing that persistence, paired with a global platform like Alibaba.com, can unlock unprecedented potential and drive lasting success.
