Singaporean business sells to 90 countries despite high competition in the food industry

''We do not really feel the impact of economic issues or supply chain disruption because our company is diversified, and we are able to sell to many countries. We always get new buyers, new vendors from Alibaba.com.''

- Loy Alvin Gin Hui, Founder, FISH INTERNATIONAL SOURCING HOUSE PTE LTD

Story

The Food and Beverage Industry is undoubtedly one of the top-performing and competitive industries. Still, businessmen like Loy Alvin Gin Hui have been able to hack the industry and boost their business growth through Alibaba.com.

Loy Alvin Gin Hui is the founder and CEO of Fish International Sourcing House, also known as F.I.S.H. The Singaporean businessman has been in the fish industry for 22 years, but he started F.I.S.H 18 years ago. Fish International Sourcing House (F.I.S.H) provides a wide range of fish and seafood products, such as tuna (his best-selling product), salmon, shrimps, and crabs.

Although F.I.S.H is located in Singapore, Loy Alvin Gin Hui had the vision to be a top seafood company that provides exceptional products to a global market. His main goal was to reach international buyers and sellers.

Loy Alvin Gin Hui has been with Alibaba.com since 2008, and today the company barely feels the impact of supply chain disruptions because they’ve formed strong relationships with clients in many countries.

Solution

Loy Alvin Gin Hui wanted a global business. Since the establishment of his company, he considered Fish International Sourcing House a global business, and it made sense to connect with a global platform like Alibaba.com.

In 2008, Loy Alvin Gin Hui joined Alibaba.com with Gold Membership. According to the businessman, Alibaba.com happened to be a top B2B platform, and it just made sense to leverage the platform to meet his goals. Some of the factors that made Loy Alvin Gin Hui choose Alibaba.com was the extensive customer base and the impressive customer support.

“Also, Alibaba.com has been around for a long time. There is a reason Alibaba.com is still here after many years. The platform has evolved, attracted more members over the years, and introduced tools that help businesses like mine grow. After 15 years of using the platform, it never crossed my mind to discontinue my Gold Membership on Alibaba.com.”

Success

Loy Alvin Gin Hui has been able to record steady and sustainable growth through Alibaba.com, especially in sales, global market penetration, and revenue. In 2022, Fish International Sourcing House made more than a hundred million dollars. That’s not all: the company currently serves clients in 90 countries.

“Through Alibaba.com, I can reach countries that are far away.”

According to the CEO, about 10-12% of his new vendors are acquired from the Alibaba.com B2B platform. The company also has many repeat customers they initially met through Alibaba.com over the past 10 years.

One of Loy Alvin Gin Hui’s major highlights of using Alibaba.com is that his company can easily source and find a lot of international buyers and sellers.

“We’ve worked with several e-commerce platforms in the past, but the performance was quite disappointing. This is especially in terms of the quality of leads and customer service. But not with Alibaba.com. We get better quality leads from Alibaba.com, which is vital for my business. It is because of Alibaba.com that we could reach certain countries and vendors.”