Supplier digitally transformed her father’s traditional company within 3 years

“Don’t compare the results of Alibaba.com to traditional marketing because they are not comparable. Alibaba.com gave us a chance to meet a lot of international buyers and reach a wider audience.”

- Joy Kuo, General Manager, Jialian International Marketing Co., Ltd

Story

Jialian International Marketing Co Ltd was established by Joy Kuo’s father about 40 years ago. 3 years ago, she was welcomed aboard as the General Manager.

Jialian International Marketing Co., Ltd manufactures enzymatic products and healthcare supplements such as skin care, immune booster, and slimming products. The company is headquartered in Taipei and has five factories across Chinese mainland and Taiwan.

Joy’s primary role at the company is to expand the customer base beyond their traditional channel. They wanted to promote products to more countries.

During its establishment, the company focused solely on traditional marketing and had its customers mainly from Chinese mainland. Also, Jialian International Marketing Co., Ltd was the major producer of their products until a competitor showed up. It was then that the company realized it couldn’t focus on one area alone. Jialian International Marketing Co., Ltd decided to go international and evolve in their traditional way of doing business.

Jialian International Marketing Co., Ltd started using Alibaba.com 3 years ago when Joy Kuo joined the company. It was her idea to bring Alibaba.com to the company because her mission was to transform the company digitally.

Solution

Joy Kuo believed Alibaba.com was the best platform to go international.

“The company already had experience using other Chinese e-commerce platforms. They wanted a platform that was international, a platform like Alibaba.com,” Joy says.

Also, it helped that Alibaba.com offers advanced tools like advertising and RFQs to boost business visibility. Jialian International Marketing Co., Ltd uses almost all the features to promote their business, including the Livestream option, which allows them to meet their customers face to face. According to Joy, the Livestream feature is a great way to interact with customers, get close to them, and show them how to use the company’s products.

Success

Jialian International Marketing Co., Ltd is currently a Verified Supplier on Alibaba.com, with customers from different parts of the world.

Before Alibaba.com, the company only had one international customer from France.

On joining Alibaba.com, they got their first customer from the USA, and although she made them reduce their normal MOQ, it boosted their star ranking. Today, Jialian International Marketing Co., Ltd has more than 100 international buyers.

Meanwhile, it took effort for the company to get to this stage. The first few months of joining Alibaba.com was a struggle, but they soon had their breakthrough.

In terms of performance, they currently make up to 5% of their revenue from Alibaba.com. On advice for new sellers on Alibaba.com, Joy says to get familiar with the platform's tools and know how to use them to improve their business.