How Nepal businessman generates 99% of his business revenue from Alibaba.com
“After joining Alibaba.com, my business grew many folds. I started with five employees, and now we have 100+ employees.”
- Narayan Krishna Kharel, Founder, Asterisk International Services PVT. LTD.
Story
Narayan Krishna Kharel is the founder of Asterisk International Services PVT. Ltd, a company that produces and exports wool and cotton products, including felt bags, slippers, laundry balls, and gloves. Asterisk also partners with local factories in Nepal to export goods to other countries.
Narayan's plan for his company was to establish it as a global supplier of woolen products, and Alibaba.com was his top choice. Narayan joined Alibaba.com in 2014, the same year he started his export business in Nepal.
Solution
Before registering his startup with Alibaba.com in 2014, Narayan already had experience with the platform for the other company he had worked for since 2008. Based on his previous experience, Narayan believed that Alibaba.com was a great platform to boost a company’s digital presence.
“I found that Alibaba.com was the best platform because of the high number of buyers, the traffic, and the marketing tools they offer.”
On why he chose Alibaba.com, Narayan said Alibaba.com comes to mind when thinking of platforms to boost a business and penetrate the global market. The entrepreneur also mentioned that Alibaba.com has a lot of small businesses, and it’s easier to work with them, grow with them and turn them into long-term business partners. Also, the businessman mentioned that he discovered that some B2C sellers source their goods from Alibaba.com suppliers, which impressed him greatly.
Narayan also mentioned that Alibaba.com has excellent features suitable for business owners to boost their brands. He is particularly impressed with the RFQs, which let him send quotes to potential audiences based on keywords related to what his company offers. In fact, the majority of his orders currently come from RFQs.
Success
Alibaba.com has helped Asterisk International Services PVT. LTD in so many ways, so it is no surprise that it is the primary platform the company uses for its trade. According to Narayan, 99% of the company’s revenue comes from Alibaba.com, even though he uses other B2B platforms.
“Alibaba.com is the most important platform for my company because other platforms I use do not really perform well,” Narayan said.
Narayan has plans to expand the company and is working towards launching an e-commerce site in 2023. The businessman associates the success of his business to fast response time, proper communication, and ethical business practices. He also advised new business owners on Alibaba.com to prioritize prompt responses to get ahead of their competitors.
