Pioneer of Ecommerce, Introducing Excellent Korean Products Worldwide

Story

TOPIC Co., ltd is a Korean company dedicated to the global export of high-quality Korean cosmetic products. The company has been collaborating with numerous cosmetic brands facing challenges in exporting, helping them with the documentation to facilitate a smooth export process while creating marketing strategies aimed toward the brands' target markets.

Founded by CEO Yoon Euihyun more than a decade ago, TOPIC initially began exporting cosmetics to Chile. However, the company transitioned to online e-commerce in Korea, eventually expanding its reach to B2C markets in approximately 15 countries. TOPIC has successfully partnered with around 60 brands, promoting and selling their products to consumers.

With the global demand for Korean beauty products surging due to the success of K-dramas, the COVID-19 pandemic posed significant challenges to B2C platforms, causing disruptions in shipping and operations.

Solution

Facing difficulties in securing substantial sales on B2C platforms, TOPIC sought a B2B platform to continue its business operations, ultimately choosing Alibaba.com. Through Alibaba.com, TOPIC gained worldwide exposure, facilitating smoother communication with international buyers and making it easier to sell the desired cosmetic products.

This decision enabled TOPIC to connect with numerous buyers, significantly boosting export volumes and continuously driving sales growth. The platform not only facilitated the sale of popular brand products but also contributed to the promotion and growth of small and medium-sized brand products.

Success

As COVID-19 increased online inquiries and purchases from overseas customers, TOPIC received orders from various regions, including Southeast Asia, Europe, Romania, Singapore, Norway, the UK, the US, and India.

Since then, Alibaba.com has remained the primary platform for TOPIC to reach a global customer base. With Alibaba.com's assistance, TOPIC expanded its reach, increased demand, and generated more exposure and sales for local Korean beauty brands. TOPIC serves as an excellent example of a company committed to its values, effectively promoting its products, and achieving global success. The company's success underscores the potency of marketing strategies and consistent efforts, making it an excellent choice for clients interested in exporting Korean products.