Italian shirt manufacturer reaps rewards in global markets

From the Italian market to world-wide trade

“I am Nicol of Camiceria Mira, a men’s and baby’s shirt manufacturer from Italy. Established I 2013 we specialize in shirt designs with digital printing techniques. The company grew fast in the first few years and we built up a strong sales team and expanded quickly on to the Italian market. We were eagerly looking for a new growth engine to sustain our growth.

We'd like to ride the inevitable trend and sell globally as an Italian manufacturer. We have seen an increasing number of Italian companies that were able to expand on to global markets by leveraging e-commerce platforms. We conducted some quite rigorous feasibility checks of e-commerce platforms, considering the coverage of business, buyer sizes, category trends etc. and finally, we decided to join Alibaba.com.

We joined Alibaba.com in 2013. Thanks to them we were able to reach real business buyers and find more sales opportunities. Through the years we have been in contact with many buyers from the EU, US, Africa and more.”

Easy clicks and millions of buyers

“Alibaba.com is a B2B e-commerce platform like no other. It provides abundant useful functions, to help small and medium-sized companies, like Camiceria Mira, reach global buyers.

Previously, if I'd wanted to reach business buyers, especially global buyers, I would have to register for industry events or exhibitions, book hotels, fly a long distance just to meet up with a few potential customers. Now, with Alibaba.com, I can easily reach prospective buyers with few clicks of the mouse, or even with smartphone. Business opportunities are all at my fingertips.

Alibaba.com provides posting functions for your company and products. With easy clicks, you are able to upload your products onto the platform. They are then displayed in front of millions of buyers. You can always update your postings according to market trends. For example, I'll study how buyers search for men's shirts, and what they input, what are the related keywords. Then I update my settings in postings to ensure our products always list high in search results.

On Alibaba.com, I receive dozens of inquiries every day. My daily routine is to check the message box and reply to these inquiries. What's special about Alibaba.com is that there's a Request for Quotation (RFQ) section in the website. In the RFQ market, buyers can post their requirements in public. All the sellers can read the public inquiries and (gold suppliers can) reply. You can browse and seek business opportunities by simply searching your keywords. For example, I put "men's shirts" in the search box. It comes out with a list of inquiries. These are all real customer demands. I visit this page regularly and close deals. It's marvelous, isn't it? I can't believe how much time and cost I have wasted travelling to events and exhibitions.

Using Alibaba.com to find bigger buyers

“Our ultimate aim is to find bigger buyers using Alibaba.com, the kind of buyers who can place orders of around 500/1000 pieces per order and that are in to unique products like plastic shirts/sportswear shirts/digital stamp/new style shirts.

We are more than happy with Alibaba.com as it’s clearly the best e-commerce platform and allows us to reach for the stars in terms of expanding our business parameters. We look forward to growing on Alibaba.com!”