From Local Logistics to Global Growth: How Alibaba.com Transformed Unifan’s Success Story

When I first joined Alibaba.com, I saw it as an opportunity to expand my business beyond traditional supply chain methods. Over the past four years, my company has grown steadily, leveraging Alibaba.com’s tools to connect with international buyers and optimize operations. Through Alibaba.com, we have gained exposure to a diverse range of markets and adapted our strategies to remain competitive.

- Sunny Tsoi , Co-founder of Unifan Hong Kong Limited

Sunny Tsoi’s entrepreneurial journey is far from conventional. Originally a biomedical scientist, he completed his PhD in Sweden during the height of the global pandemic. Facing uncertainty in both his career and the market, he and his partner identified a major gap in the Supply Chain industry. In 2020, they launched Unifan Hong Kong Limited, providing one-stop logistics and supply chain solutions tailored to small and medium-sized online retailers.

Initially, Sunny relied on traditional business methods, but he quickly realized the limitations of offline trade shows and manual networking. Seeking a more scalable solution, he turned to Alibaba.com. Through strategic use of RFQ, P4P advertising, and AI-driven optimization tools, he and his team significantly increased their reach. In just four years, they expanded to two stores on Alibaba.com, achieving over 400 monthly inquiries and maintaining a 99% service score. These tools have allowed them to refine their approach and tailor their services to meet the unique needs of each client.

By analyzing data and refining their approach, Sunny and his team developed a systematic strategy for attracting and retaining buyers. Their ability to adapt quickly led to rapid success, securing major clients from the U.S., Europe, Australia, and the Middle East. Over the past two years, Unifan Hong Kong Limited successfully expanded into the Turkish and EU markets, signing contracts with over 40 new customers. In 2024 alone, new clients acquired through Alibaba.com contributed to a seven-figure USD revenue stream. This growth has reinforced Sunny’s belief in the importance of a structured and proactive business approach.

Despite these achievements, Sunny remains committed to continuous learning and improvement. His background in scientific research has shaped his business mindset—he approaches logistics and e-commerce with precision, using data-driven strategies to optimize every stage of the customer journey. By incorporating AI and data analytics into daily operations, Sunny has streamlined workflow processes, enhanced customer engagement, and ensured efficiency in all aspects of his business.

As he looks to the future, Sunny is dedicated to scaling his business and discovering innovative approaches to sustain long-term growth. He emphasizes that perseverance, the right technological tools, and a forward-thinking mindset are key to thriving in today’s highly competitive market. Sunny also urges entrepreneurs to embrace change, harness the power of technology, and continuously refine their strategies to remain relevant in the rapidly evolving digital economy.

For those considering the next step, Alibaba.com provides an incredible opportunity—not only to reach a broader audience and grow revenue but also to gain insights from a dynamic network of sellers who are shaping the future of digital trade. Sunny looks forward to continuing his journey and further strengthening his company’s global presence through Alibaba.com.