In December of 2019, Alibaba.com conducted a deep dive into the US B2B community, by commissioning the first Alibaba.com US Small and Medium Business (SMB) Confidence Survey of 5,000 US-based small businesses within B2B on their sentiments around digitization and globalization.
The world has dramatically changed since December. After a roller-coaster year with COVID-19 affecting everyone in some way, we thought it was time for a second analysis. Have US SMBs pivoted to digital? Are they conducting more or less international trade? Are they hiring new employees to support their operations? As a follow up to the first survey, we commissioned a second survey of 5,015 US B2B SMBs to understand how they are feeling and what they are thinking for the future.
Today, we are sharing some key insights from our survey:
US manufacturers are known for their advanced technological production capabilities, but have historically been slow to adopt online sourcing and selling tools. With manufacturers now rapidly turning to digital channels, Alibaba.com is launching its Digitization Sprint for US Manufacturers. The four-week program is designed to accelerate the digitization of these businesses’ online marketing, selling, and sourcing and ensure their long-term online success. The Alibaba.com team is bringing together experts and an ecosystem of collaborators to give manufacturers a four-week masterclass in getting digital and going global.
The Digitization Sprint for US Manufacturers offers tailored sessions to help select SMB manufacturers master the basics of ecommerce to take their businesses to the next level.
Participants will learn from industry experts how to reach new customers with effective ecommerce strategies, drive high-quality traffic from social media, boost search visibility with SEO and digital marketing, and more.
Through the program, manufacturing companies will gain access to:
The inaugural Digitization Sprint will kick off in mid-November with limited spots available. Interested leaders at manufacturing companies with fewer than 500 employees can apply to join the initiative.