The 53rd Cosmoprof Worldwide Bologna event has come to an end. Thousands of businesses in the cosmetics industry gathered to network and learn more about what’s hot in their industry. Alibaba.com is proud to have been a part of this year’s event’s success.
This article will discuss the ins and outs of Cosmoprof Worldwide Bologna 2022. We’ll also take a close look at Alibaba.com’s involvement with Cosmoprof before reviewing some of the key takeaways from this year’s event.
Cosmoprof Worldwide Bologna is a three-part tradeshow series that brings together over 2700 cosmetic brands from 71 countries.1 The in-person portion of this hybrid event is held in Bologna, Italy, but people can participate from around the world thanks to the digital version of the event, as well.
This massive event is put on by BolognaFiere, an Italy-based event organizing group. Cosmoprof is hosted in collaboration with Italy’s Ministry of Foreign Affairs and International Cooperation, the Italian Trade Agency, and Cosmetica Italia.
The three events in this year’s Cosmoprof Worldwide Bologna included:
While each of the events is slightly different, they have the common goal of bringing together professionals in the global cosmetics beauty industry to form a community that expands worldwide.
Alibaba.com has collaborated with BolognaFiere on the Cosmoprof Worldwide Bologna events since 2020.2 This partnership has helped incorporate a digital element to Cosmoprof to make the event available online for remote participation from both contributors and attendees that extends beyond the time of the actual event.
Specifically, this partnership between Alibaba.com and Cosmoprof allows brands to create virtual showcases that run 24 hours a day, 365 days a year.
The hybrid style of events has become very valuable in recent years in light of the pandemic and other global issues. The digitalization of expos and tradeshows makes these events more accessible to those who cannot attend due to travel bans, financial constraints, and other roadblocks.
The five-day Cosmoprof Worldwide event packed in tons of valuable information. Participants got a first-hand look at everything from the hottest beauty products to the newest cosmetics trends.
Here are a few key takeaways from CosmoprofWorldwide 2022 that beauty professionals should keep in mind as they grow their operations in the cosmetics industry.3
The rhetoric of beauty beginning within is no longer just a message to help people feel more beautiful in their own skin, no matter what they may look like. The beauty industry is actually leaning into the science that physical appearances have to do with what is going on inside the body.
With the movement towards health-based beauty comes the emergence of natural and holistic beauty products. This comes in the more traditional form of topical products, such as salves and serums for skin care, as well as in the form of beauty vitamins.
Scalp health as a foundation for hair styling is a prime example of health-focused beauty. Rather than slathering on extra cosmetic products to mask scalp issues, health-focused beauty targets whatever is causing the issues.
One of the workshops from Cosmoprof Worldwide 2022 was dedicated to discussing the consumer demand for sustainability. This workshop was presented by Quantis, a company that specializes in sustainability consulting.4
Sustainability can be attained at many levels in the cosmetics industry. It is quite easy for manufacturers can make sustainable choices in packaging, but it’s possible to take this a step further by addressing materials used to make the products, as well.
Over the past few decades, we have seen the growth of beauty tech pick up. However, one of the vendors at Cosmogro Worldwide Bologna 2022 has showcased that we’re on the brink of greater growth and innovation.5
One of the vendors at Cosmoprof, Prinker, is a prime example of beauty tech that is coming in hot. Prinker is a company that offers a digital temporary tattoo printing tool.6 This is great for doing stage makeup tattoos, testing artwork at tattoo parlors, and more.
Another key takeaway from Cosmoprof 2022 is the importance of digital media in the cosmetics industry. With the constant growth of e-commerce, it only makes sense to be selling where your potential customers are buying.
At this point, social media is just the start of digital media involvement in wholesale and retail cosmetics sales. Involvement in the metaverse is also very important.
Cosmoprof Worldwide Bologna 2022 might be over, but you can sell beauty products and other cosmetics on Alibaba.com, one of the world’s top B2B e-commerce platforms.
Not only is Alibaba.com equipped with all of the tools that sellers need to grow and scale their B2B cosmetics businesses, but the company also offers a variety of virtual events to help connect sellers and buyers from around the world.
From the March Expo to #SuperSeptember, Alibaba.com hosts several virtual tradeshows and sales events that give B2B sellers the opportunity to showcase their products and make valuable business connections.
Sign up for Alibaba.com to connect with more buyers and boost your sales in no time.