In this article, we will give a detailed insight into Alibaba.com’s livestreaming. We will discuss what it is, how it works, and why it should be used in your business. We will shed some light on the importance of a livestream for modern sales, how this can be achieved through Alibaba.com and how to grow your following, stand out from other sellers, and livestream your way to sales success.
Let’s start off by understanding what you should prepare before a livestream.
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Like live TV, livestreaming technology allows you to view, produce, and share videos in real-time. To livestream, all you need is a device that is connected to the Internet, such as a smartphone or tablet, and a platform to livestream from (such as a website or app).
Livestreaming, unlike pre-recorded recordings that may be edited and altered, is exactly that — live and uncensored. Livestreams are open to the public, and hundreds or even thousands of individuals can tune in. Viewers can comment and interact live by posting messages that appear beside the livestream.
It is believed that you should be well prepared before the Alibaba.com livestream.
There is a clear anchor identity is required during the livestreaming, who has a professional understanding of the supplier and products (e.g., the supplier, production process, product certification, product function demonstration, etc.)
The Theme finalization will influence the setting of the scene and the script that follows. A good theme will attract more audiences to attend this livestream and will stay for a long time.
Download Alibaba Supplier: Search for "Alibaba Supplier" in the APP Store or mobile app marketplace. In addition to downloading special software, you also need to prepare the equipment needed for live streaming, cell phones, computers, radio equipment, lighting, etc. Show users the best live effect and enhance the user experience.
Livestreaming for e-commerce is a business model in which retailers, influencers, or celebrities sell products and services through online video streaming, with the presenter demonstrating and discussing the product as well as answering audience queries in real-time. A livestream session might take place on a social media platform or on an e-commerce website. Here is a step-by-step guide for you to start the Alibaba.com livestream.
The actual live streaming needs to be operated on your phone by the app of the Alibaba Supplier. In the meanwhile, you can view data and interactions on the Control Center of the computer.
You accomplish a livestream trailer at least 5-7 weekdays in advance. After that, the "Upcoming" icon will have constantly existed before livestreaming.
To create a livestream room, it is available for both PC and mobile versions. It is required to set the Session Start Time, you can set it according to your own needs. A good title may attract potential buyers to click on it. Please don’t forget to set a title that manifests the livestreaming topic. In addition to setting the time and title, you also need to prepare the description of the livestream, the live theme, the Livestream product category, cover Image & preview video.
Log onto the app of Alibaba Supplier, and find the live trailer-Click "Start Livestreaming". You can enter the live room a few minutes earlier and have a test for all the equipment status. When the live session start time begins, the picture of the livestreaming shows on the phone. (You can adjust the cam and turn on the beauty switch lens at the top right of the screen)
Now that we have established that livestreaming is ubiquitous, and know the reasons why – it’s personal, with buyers connected directly to you, the seller – it is time to explore how to make the most of it. With the right presentation in your livestream, that connection can feel familiar and personal — if they know you, they will trust you.
But the real question is, how do you stand out from all the other sellers?
The switcher has conducted a survey of small to medium-sized retailers in the United States and discovered that the highest-earning sellers aim to make their livestreaming experiences as seamless as possible. They've created a solid live selling approach that combines a variety of methods to increase revenue.
Let’s take a look at what these tactics are.
Repeat customers are substantially more valuable to your company than new customers since they are more likely to bring in greater earnings. According to studies, 20% of your repeat customers are responsible for over 80% of your future income! 5
Here are four ways that you can build a return customer base with livestreaming:
If you’re ready to go global, then start today and learn how to sell on Alibaba.com — with the four above tips you’ll be off to a flying start with your customer retention strategy in no time!
If you’re considering opening a digital storefront, an online marketplace like Alibaba.com can give your growing business the exposure and support you need to scale profitably. Learning how to sell your products, penetrate new markets, and reach new customers is extremely easy on online marketplaces like Alibaba.com. In a simple 3-step process you can start trading today:
Additionally, with online shopping, you stand to gain value in increased brand loyalty and trust. People might not know your business, but they do know Alibaba.com, which means their faith in the platform will benefit you. By selling your products on Alibaba.com you can gain the exposure your business needs, especially if you are keen to develop a global selling strategy. With Alibaba.com you get an end-to-end wholesale service platform calibrated to help you grow your business, and help you provide services to your buyers.
If you have any other questions please feel free to check the details in Alibaba.com Live Streaming Platform Rules