Designers Partner with this Italian Home Decor Company via Alibaba.com

Outdoor furniture is an up-and-coming category globally as more consumers invest in creating stylish and comfortable outdoor living spaces. According to Statista, this sector is projected to grow at a CAGR of 3.60% from 2024 to 2029. As of mid-2024, the top revenue-generating markets are the U.S., China, Germany, France, and the UK.

As a top manufacturer and exporter of furniture, Italy is well-positioned to ride on the newest trends in outdoor furniture and beyond. Italian-made furniture is celebrated worldwide for its exquisite design, artistic craftsmanship, and innovative materials. The creations of Italian brands and designers often set the standard for style, functionality, and innovation in the industry.

Amidst this promising landscape, VF Home Decor, an Italian furniture supplier, is bringing Italian designs to homebuyers, architects, and businesses around the globe.

While the company joined Alibaba.com just a year ago, it has expanded its reach from Europe to countries like the U.S., Australia, and Canada.

What Sets VF Home Decor Apart

Founded thirteen years ago, VF Home Decor has become a one-stop destination for Italian home furnishings, from indoor tiles to outdoor furniture, catering to everything from rental flats to luxury projects.

The company partners with around 70 local brands to serve private and commercial clients. It offers a perfect blend of Italian design, advanced technology (e.g., anti-bacterial floors), and diverse materials.

VF’s all-in-one approach is appealing in today’s market, where customers often seek a single source for their furnishing needs. The company doesn’t just sell furniture. It offers project-based and home-based solutions, as well as design consultations.

Adding to its appeal, VF provides streamlined and hassle-free consolidation logistics services. With years of experience in exports, the company can ship everywhere and helps international clients lower shipping costs by consolidating products from various brands into a single container.

“If You Are Not Fast, You Lose the Client”

Vanessa Formosa started the business on Facebook over thirteen years ago, well before many competitors recognized the potential of online platforms. The online furniture market remains a blue-ocean opportunity.

In Italy, where furniture brands are often slow in reply, Vanessa understands the importance of responsive customer engagement. As she puts it, “If you are not fast, you lose the client.” Instant responses are crucial, as potential customers may turn to competitors if their inquiries are not addressed promptly.

Vanessa also believes that success in e-commerce relies on both a powerful online platform for showcasing products and an attentive team that builds trust with customers. “Half of the equation is the platform; the other half is the person talking to the customer.”

She chose to join Alibaba.com because the platform offers diverse functionalities, accurate traffic, and extensive showcase options. Since then, VF Home Decor has completed two sales and is actively in talks with two potential clients from Australia and Dallas.

Notably, a designer from New Jersey in the U.S. discovered VF on Alibaba.com while looking for Italian furniture. Another promising project came from a villa in Malta, Vanessa’s home country. The platform has boosted the company’s global visibility and connected it with more global partners.