Tentang Alibaba.com
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Solutions by professional role

The Same Platform. Three Role-Specific Ways to Win.

A sales team chasing qualified leads, a marketing team building brand visibility across borders, and a C-suite leader measuring ROI on a global growth bet, all need Alibaba.com, but each needs a different proof point. Find the playbook built for what your role is judged on.

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Illustrative view of sales, marketing, and business leadership roles working toward global growth
One platform, viewed through three different measures of success.

Why role matters

Your Industry Decides What You Sell. Your Role Decides What Success Looks Like.

Two people in the same company can evaluate Alibaba.com very differently. A sales director wants to know if it fills the pipeline with export-ready buyer inquiries. A marketing director wants to know if it builds discoverability and trust at scale. A CEO wants to know if it delivers ROI and a defensible export channel. Each is right, and each needs a different story.

PipelineBrandROI

Find your playbook

Which One Is Your Role?

Start with the outcome you own. The platform stays the same; the proof changes.

Illustrative sales professional speaking with an international buyer

For Sales

Build a pipeline you can work.

This is you if

your success is measured by pipeline, qualified leads, and closed export deals.

Turn Alibaba.com into a predictable source of international buyer inquiries. How sales teams use RFQ, guaranteed business opportunities, Smart Assistant, and Trade Assurance to shorten cycles and close more export deals.

Explore the Sales Playbook
Illustrative marketing professional shaping a global brand story

For Marketing

Turn visibility into demand.

This is you if

your job is to build brand discoverability, trust, and demand in global markets.

Turn your Indonesian brand into a discoverable, trusted global storefront. How marketing teams use Verified Supplier, Gold Supplier, SEO-rich listings, and content tools to build brand authority and inbound demand.

Explore the Marketing Playbook
Illustrative business leader evaluating global growth strategy

For C-Suite & Business Owners

Make the global bet defensible.

This is you if

you are deciding whether Alibaba.com is a strategic investment worth the resources and risk.

See the platform as a board-level decision. How business leaders evaluate ROI, de-risk the export channel, align teams, and use Alibaba.com as a scalable engine for international growth.

Explore the C-Suite Playbook

Hybrid role? you wear sales and marketing hats, or you are an owner who still closes deals?

A consistent decision framework

Inside Every Role Playbook

Each page moves from the outcome your function owns to the practical setup it needs.

  1. How your role is measured

    the KPIs and outcomes Alibaba.com can influence for your function.

  2. Your role's real objections

    the doubts and blockers that slow adoption inside your team.

  3. The right platform setup

    membership, features, and daily workflows that matter most for your role.

  4. Proof from peers

    Indonesian professionals in your role who made it work.

    As case studies are published

Shared foundation

Every Role Wins on the Same Engine

50M+ active global buyers

across all categories and order sizes

01

Guaranteed business opportunities

with membership packages

Products & Features
02

SGS International / TÜV verification

where trust decides the deal

Verified Supplier
03

AI-powered operations

so lean teams serve global demand

Smart Assistant & Accio Work Integration