Launching a Global Footprint: How a K-Pop Goods Seller Successfully Began Its B2B Journey

Company Overview

Founded in December 2022, the company quickly built its business around the global momentum of K-POP by offering a wide range of official albums and merchandise. With strong demand already established in Asia and North America, the team began looking for ways to scale beyond existing channels and operate a more structured B2B export business.

Turning Point: Starting with Alibaba.com

A key turning point came in November 2024, when Alibaba.com approached the company with an opportunity to open a store and expand internationally. Since joining Alibaba.com, the business has broadened its reach from its core markets into new regions, including South America and Europe, and has continued to generate strong sales across multiple countries.

Global Expansion & Sales Performance

This growth is reflected in export performance. In 2024, the company recorded approximately USD 150,000 in exports. By November 2025, cumulative exports had reached approximately USD 1.5 million, with overseas sales accounting for around 90% of total revenue—demonstrating that the business is fundamentally export-driven.

Customer Impact: Creating Practical Value

Beyond sales, the company has created tangible value for its customers. Many global operators previously sourced K-POP products through inefficient routes and at unfavorable prices when purchasing in Korea. By proposing more efficient delivery methods and competitive pricing, the company helped customers optimize their procurement process. As a result, these partners have increased repeat orders, improved their profitability, and strengthened their long-term collaboration with the company.

Why Alibaba.com Matters

Reflecting on the partnership, the company notes that before entering Alibaba.com, it had not fully imagined exporting to such a wide range of countries, and the experience expanded its vision for global growth. Looking ahead to 2026, the team aims to work with even more partners and further accelerate its international expansion.

Message to New Suppliers

For new suppliers considering Alibaba.com, the company emphasizes long-term commitment. Immediate results may be limited at first, but consistent communication with buyers worldwide and steady relationship-building can compound over time. With a long-term mindset, suppliers can achieve meaningful growth within three to five years.