From Local Manufacturer to Global Supplier

For many Indonesian manufacturers, the ambition to export exists long before the opportunity arrives.PT Hoki Pas was no different. What began as a small packaging business has now evolved into a growing global supplier, serving buyers across multiple continents without leaving their factory floor. This is their journey.

Starting Small with a Clear Mission

“My name is Chen Zhong, founder of PT Hoki Pas.”

PT Hoki Pas started as a modest manufacturing business specializing in adhesive tape packaging and industrial consumable materials. The company was built on a simple principle: delivering packaging solutions that are strong, efficient, and reliable for businesses.

In the early days, the company operated with a team of just 15 employees. Today, PT Hoki Pas has grown into an organization of more than 140 employees, supported by stronger production capacity and operational systems designed to serve larger markets & international buyers. Growth, however, brought a new realization.

When the Local Market Was No Longer Enough

As competition intensified domestically, PT Hoki Pas began exploring opportunities beyond Indonesia. The company believed it was ready:

• Consistent product quality
• Stable production standards
• Capability to fulfill large-volume orders

But entering the global market proved far more complex than expected.

The Biggest Export Challenge: Finding Serious Buyers

Before joining Alibaba.com, PT Hoki Pas faced common barriers experienced by many manufacturers:

• Difficulty finding trustworthy international buyers
• Limited credibility in overseas markets
• Lack of understanding of cross-border payment and logistics systems
• High investment in trade shows with uncertain results

“We tried many different approaches, but our reach and effectiveness were still limited.” Despite strong products, connecting with genuine buyers remained the biggest obstacle.

Discovering a Digital Gateway to Global Trade

Everything changed after PT Hoki Pas joined Alibaba.com. Instead of relying solely on physical trade shows and manual outreach, the company gained access to a global digital ecosystem connecting suppliers with millions of international buyers.

“After using Alibaba.com, we started receiving more consistent inquiries, more qualified buyers, and a more structured business process.”

Alibaba.com enabled PT Hoki Pas to market internationally without the traditional costs and limitations of overseas travel.

“Now, simply by working in front of a computer, we can reach buyers from all over the world.”

Expanding Across International Markets

Through Alibaba.com, PT Hoki Pas began receiving inquiries from multiple regions, including:

• Mexico
• The Middle East
• Singapore
• Thailand
• The Philippines
• and many more global markets.

This global exposure helped the company build confidence in scaling its export operations. To prepare for increasing demand, PT Hoki Pas has already invested in a new warehouse facility, a clear signal of long-term export commitment.

More Than a Platform, A Supported Growth Journey

Beyond buyer connections, PT Hoki Pas highlighted the importance of ongoing support from the Alibaba.com Indonesia team.

“The team provided end-to-end support from the very beginning. We have always received great assistance.”

This combination of technology, ecosystem, and local guidance helped transform international expansion from a complex challenge into a manageable business process.

A Message to Indonesian Manufacturers

For business owners considering export expansion, Chen Zhong shares a clear message: “For companies that are serious about exploring export opportunities, platforms like Alibaba.com can be incredibly helpful.”

Ready to Reach Global Buyers?

PT Hoki Pas’s journey shows that international expansion is no longer limited to large corporations or companies with global offices. With the right platform and support, manufacturers can connect directly with overseas buyers, efficiently, consistently, and at scale.

Your global market may be closer than you think.