01
Customizable
Minisites on Alibaba.com are customizable, so you can add a variety of media to reflect your brand. Add ecommerce video to highlight products, photos, text, and more to truly make the Alibaba.com Storefront their own.
What is it
What is it
Alibaba.com Storefront, which we also called “Minisite,” are interactive plots of digital real estate where B2B suppliers can showcase their products. Unlike an Alibaba.com search results page or brick-and-mortar storefronts, sellers can expand beyond their physical confines.
02
Searchable
Alibaba.com acts as a search engine that serves prospective buyers product and seller results based on their unique queries. Alibaba.com Storefronts are searchable, so your products can rank in the search results to reach more buyers in the store.
03
Scalable
Scaling your business with a physical storefront can be difficult because it requires additional investments in both labor and physical capital. Scaling your online storefront simply requires uploading more product listings.
Why use it
Why use it
Online Storefronts are great for adding a digital layer to your sales strategy. Alibaba.com Minisites provide a B2B medium between the independence of private online Storefronts and the tremendous value of the B2B e-commerce marketplace.
01
Make your brand discoverable
Creating a Minisite on Alibaba.com makes your brand discoverable to buyers from around the globe. When properly optimized, the products listed on your Alibaba.com Storefront will be presented to prospective buyers searching for related keywords.
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02
Reach more buyers
Using an Alibaba.com Minisite helps suppliers reach more buyers. Alibaba.com currently has millions of active buyers from over 200 countries and regions.
03
Mobile-friendly
Alibaba.com Minisites are mobile-friendly. The traffic to Alibaba.com Minisites on mobile devices is actually higher than traffic on desktops. Our digital storefronts can also be edited from mobile devices, which adds convenience for sellers.
How to set up
How to set up
Setting up a Storefront on Alibaba.com is fairly simple. There are four main pages of your Minisite that you should customize to showcase your brand. These include your Minisite home page, company profile, contact page, and shop page.
01
Customize your Minisite
Start by customizing your Minisite home page. Arrange the layout with drag and drop tools. Set the color scheme to match your branding, and upload your logo in high-resolution. Add any other supporting media.
02
Create a company profile
Customize your company profile to showcase what your company has to offer. You’ll be prompted to add a basic overview of your company, your business type, main products you offer, certifications, patents, and other relevant credentials.
03
List your products
Once you’ve customized the other aspects of your Alibaba.com Storefront, it is time to list your products on your shop page. Follow Alibaba.com’s smart posting suggestions, and optimize your title with titles, keywords, and more.
Optimizing
Optimizing
Your Storefront acts as the gateway between you and your prospective buyers. There are a few ways that you can optimize your Minisite to make it more effective for connecting with leads and closing deals.
01
Provide plenty of information
As you customize your company profile, be sure to add as much valuable information as possible. Answer any questions that prospective buyers may have. This will allow you to build trust and close more deals.
02
Prioritize your About page
The “About” section of your Minisite is very important because it is where prospective buyers go to learn more about your company. Use your about page to go beyond the numbers and basic facts to tell your company’s story.
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Contact us
Still have questions about how to use and optimize Alibaba.com Storefront? Contact one of our professionals to answer your questions.
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