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Alibaba.com Keyword Advertising

The smart way to advertise on Alibaba.com

Offer multiple touchpoints throughout the buyer journey. Target strategically chosen keywords to increase qualified traffic and boost sales.

Marketing Center
Keyword advertising campaign dashboard on a laptop

How advertising can help your exposure

Bring your products into the spotlight and reach prospective buyers looking for what you sell.

Better displayed position

Better displayed position

Improve product visibility with higher search rankings.

Measurable results

Measurable results

Optimize your campaign based on data reports.

Find precise buyers fast

Find precise buyers fast

Use data-driven targeting to reach the right market for your products.

Pay per click

Pay per click

Only pay when buyers click on your ads.

Flexible campaign options

Maximize performance with two advertising solutions

01

Smart Marketing

An intelligent marketing tool designed to advertise your products efficiently.

  • Intuitive setup and operation
  • Campaign-ready product recommendations
  • Flexible daily budgets and real-time bidding
  • Automatic high-conversion traffic filtering
Smart Marketing interface
02

Regular Marketing

A manual option for growing traffic with selected audiences and regions.

  • Increase exposure for selected high-conversion products
  • Use premium bidding for selected audiences and regions
  • Use trend insights to drive traffic
Regular Marketing interface

Where will your promoted products be shown?

Reach buyers when they are actively searching for products.

Learn more
Promoted products shown while buyers search

How advertising inspires success on the platform?

”1/5
I have combined keyword analysis with product performances because these two are essential tools for me to monitor products. And I've been running ads with the most positive results since then.
Sr. Nam
Sr. NamGerente de ventas mayoristas de Huy Thanh JewelryHuy Thanh JewelryVietnam
Sr. Nam, de Huy Thanh Jewelry