Open an account
Sign up and complete Business Verification to prove your business’s legitimacy and build buyer trust. Choose a selling plan that fits your region—and get optional support from a dedicated Account Manager during setup.
Get started
As an Alibaba.com seller, you gain access to an end-to-end wholesale platform designed to help you grow and serve buyers worldwide. Follow these steps to set up your account and start making sales.
Post your products
Add products one by one or upload your whole catalog in bulk. As you list, AI-powered suggestions help you improve titles, images, and keywords based on real buyer searches—so your products appear higher in search results.
Create your storefront
Build a professional, multi-page store that reflects your brand—no coding or design experience required. Your storefront automatically displays in 18 languages and serves as your 24/7 global showroom for buyers worldwide.
Reply to inquiries
Once live, you’ll start receiving messages from interested buyers. Respond within 4 hours to boost your chances of closing a deal. Use the My Alibaba dashboard or the AliSupplier app to get instant alerts and reply anytime.
Get quick response tips
Protect orders and payments
Activate Trade Assurance to offer secure payments, on-time delivery guarantees, and dispute resolution support. It shows buyers you’re verified and reliable—helping you win more orders, especially from new customers.
Learn about Trade Assurance
Manage your business
Once inquiries and orders start coming in, streamline your workflow with tools built specifically for B2B wholesale—so you can respond faster, build trust, and run your business efficiently.
Stay connected with buyers
Never miss a message or order update. The AliSupplier mobile app delivers real-time alerts so you can respond quickly—even when you’re away from your desk.
Install AliSupplier App
Build lasting buyer relationships
Unlike platforms that restrict access, Alibaba.com gives you direct contact details and order history for your buyers. Use this to follow up, share new products, and nurture repeat business on your own terms.
Optimize sales performance
Access dashboards showing store visits, clicks, inquiries, orders, and ad spend. Get trends and recommendations like optimizing underperforming listings or adjusting ad bids to help you grow efficiently.
Grow your sales
With your store live and orders flowing, take your business further. Use targeted marketing tools and platform programs to reach more buyers, increase visibility, and scale your global sales.
Reach the right buyers with ads
Use Alibaba.com’s smart advertising tools to target buyers by region, industry, or past behavior. You only pay when someone clicks—so your budget goes toward real interest, not just impressions.
Learn about advertising tools
Showcase your best products
Feature your bestsellers or new arrivals with Product Showcase placements. These premium spots appear in search results and on your store homepage, delivering up to 43% more exposure.
Respond to RFQs
Go beyond waiting for buyers—proactively quote on Requests for Quotation (RFQs). Buyers post what they need, and you can submit tailored offers to win deals before competitors even see them.
Learn about RFQ
Join online trade shows
Participate in digital trade shows hosted on Alibaba.com to demo products live, connect in private sessions, and gain visibility across the platform’s social channels and buyer communities.
Check out our latest eventsJoin site-wide promotions
Boost visibility during major campaigns like Super September or March Expo. These high-traffic events bring millions of ready-to-buy businesses to the platform—and give sellers featured placement opportunities.
Have more questions? We’ve got you covered
Whether you’re just getting started or looking to scale, our sales team is ready to help.
Get free personalized guidance