The marketplace for your global B2B commerce

Open your online store on Alibaba.com and reach millions of buyers worldwide

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Alibaba.com: a world of opportunities for your B2B business.

200.000
+

Sellers all over the world have chosen Alibaba.com.

340.000
+

Requests per day from buyers

200
+

Countries and regions represented

6.000

Product categories available on the platform

47
MLN+

B2B buyers from all over the world

Why become an Alibaba.com seller?

Maximize exposure for your brand and products globally with just one online store. The potential for your business will be limitless!

Create your custom online store.

Una serie di strumenti progettati per massimizzare la visibilità del tuo brand in tutto il mondo.

Customized online store

Gain visibility for your products and differentiate yourself from the competition with customized catalogues. You can add an unlimited number of products to your store and it will automatically be available in +19 languages! Easier and more cost-effective than creating a website from scratch.

Advertising Tools

Boost your product visibility by 120% with the advertising solutions offered by the Marketing Center in your account. You’ll have access to various simple and intuitive solutions that will help increase your brand exposure and business opportunities.

RFQ (Request for Quotation)

Find and connect with buyers who are requesting products similar to yours.

Direct purchase requests

Alibaba.com allows you to get in contact with prospective customers by exchanging messages through the Instant Messages function to negotiate the price. Respond to requests within four hours to increase the chance of getting feedback from the buyer by 30%.

Data analysis for sales optimization

Analyze dashboards and examine exposure, click volume, spending, average cost per click, user growth, store visits, requests, orders, and more. The system will suggest improvements based on trends within your account and user base to optimize sales and find new potential buyers and markets.

Virtual trade shows

Participate in online fairs and organize live streaming events to enjoy a free increase in traffic to your store online, greater visibility for your products, and attract qualified buyers.




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One platform, numerous partners, infinite solutions for the growth of your SME.

Choose the most suitable partner for your business needs.

Premium Partner

Partners who have particularly distinguished themselves for the quality of support offered and who for years have supported Italian SMEs with the aim of growing their B2B exports.

Associate Partner

Web and digital marketing agencies that, with their expertise in B2B and the platform, locally support SMEs in the digitalization process.

Are you a web agency, digital marketing agency, or an export consulting company?

Find out how to support sellers with the Partner Program.

Explore the program

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