The portable power industry is experiencing robust growth, creating significant opportunities for Southeast Asian exporters. According to Fortune Business Insights, the global power bank market is valued at USD 15.57 billion in 2025, expected to reach USD 16.46 billion in 2026, and projected to expand to USD 27.17 billion by 2034 at a CAGR of 6.47% [1]. This growth trajectory reflects increasing mobile device adoption, remote work trends, and the proliferation of power-hungry electronics like laptops and tablets.
For Southeast Asian merchants, the regional dynamics are particularly encouraging. Asia-Pacific commanded 44.04% of the global market share in 2025, valued at USD 6.86 billion [1]. Within this region, countries like Vietnam, Indonesia, Thailand, and India are experiencing double-digit growth rates driven by rising disposable incomes, expanding middle classes, and increasing smartphone penetration. Research and Markets reports even higher growth estimates, projecting the market to reach USD 22.67 billion in 2026 with a 12% CAGR [5], suggesting strong momentum in emerging markets.
Understanding product segmentation is crucial for positioning your offerings on Alibaba.com. The market breaks down into several key categories: Universal-type power banks dominate with 60.02% market share, reflecting buyer preference for devices compatible with multiple brands [1]. In terms of capacity, the 5000-19999mAh segment holds 56.99% of the market, representing the sweet spot between portability and charging capability [1]. Lithium-Ion batteries remain the dominant chemistry at 71.93% share due to cost-effectiveness and established supply chains [1].

