For Southeast Asian manufacturers and exporters looking to sell on Alibaba.com and reach buyers in Europe and Mexico, understanding certification requirements is not optional—it's the foundation of market access. This guide focuses on two critical certifications: CE marking for the European Union and NOM certification for Mexico. While this article uses the CE + NOM combination as a case study, we present objective analysis to help you make informed decisions based on your specific business situation, target markets, and budget constraints.
What is CE Certification? CE (Conformité Européenne) marking indicates that a product meets EU safety, health, and environmental protection requirements. For power banks and portable battery chargers, CE certification involves compliance with multiple directives: the Batteries Regulation EU 2023/1542 (new for 2026), EMC Directive 2014/30/EU, Low Voltage Directive, RoHS 2011/65/EU, and WEEE 2012/19/EU [1]. The safety standard EN IEC 62368-1 applies to IT and audio/video equipment including power banks.
What is NOM Certification? NOM (Norma Oficial Mexicana) is Mexico's mandatory safety certification for electrical products. Key standards include NOM-001-SCFI-2018 (safety for IT/AV equipment), NOM-003-SCFI-2014 (electrical safety), and NOM-024-SCFI (labeling requirements) [2]. Unlike CE, NOM certification must be issued to a Mexican representative—this is a critical difference that affects your export strategy.
Key Difference: CE allows self-declaration (manufacturer declares compliance), while NOM requires third-party certification through Mexican authorities. This fundamental difference affects your timeline, cost structure, and ongoing compliance obligations.

