Low MOQ & Fast Delivery Wedding Favors

Market Landscape: The Wedding Favor Opportunity in 2026

The wedding favor and gift set industry is experiencing robust growth, driven by evolving consumer preferences and the rise of destination weddings. For Southeast Asian sellers looking to sell on Alibaba.com, understanding this market's dynamics is crucial for capturing emerging opportunities.

Global Party Supplies Market: USD 20.07 billion (2026) to USD 41.52 billion (2034), growing at 9.51% CAGR. North America dominates with 33.35% market share, while online/e-commerce channels show the fastest growth at 10.55% CAGR ^[1].

Gift Retailing Market: Valued at USD 100.33 billion in 2026, expected to reach USD 122.44 billion by 2031 (4.06% CAGR). Europe holds 28.10% share, with Middle East and Africa showing fastest regional growth at 8.23% CAGR ^[3].

Within the Gifts & Crafts category on Alibaba.com, wedding gift sets occupy a distinctive position. Market data reveals 1,389 active buyers in this segment, with the United States accounting for approximately one-quarter of demand (25.16%), followed by the United Kingdom (4.5%), Canada (4.21%), India (3.28%), and Ghana (2.76%). This geographic distribution underscores the importance of targeting English-speaking markets while recognizing emerging demand in South Asia and Africa.

The supply-demand ratio of 2.03 for wedding gift sets indicates a favorable market condition where buyer demand outpaces available supply. Demand index stands at 107.4 with a quarter-over-quarter growth of 14.27%, while supply index registers 52.96 with 15.65% growth. This gap presents a strategic window for sellers who can deliver quality products with flexible order quantities and rapid fulfillment capabilities.

Wedding Gift Set Market Metrics on Alibaba.com

Metric	Value	Market Implication
Active Buyers	1,389	Niche but engaged buyer base
Demand Index	107.4	Strong and growing buyer interest
Supply Index	52.96	Room for additional qualified suppliers
Supply-Demand Ratio	2.03	Demand exceeds supply - seller's market
QoQ Demand Growth	14.27%	Accelerating market expansion
Business Opportunity Product Rate	1.88%	Significant untapped potential

Data reflects wedding gift set segment performance. Index values are relative measures for trend analysis.

Understanding Low MOQ & Fast Delivery: Configuration Basics

Before diving into strategy, let's establish what low MOQ and fast delivery actually mean in the wedding favor industry. These aren't just marketing buzzwords—they represent specific operational capabilities that directly impact buyer decision-making.

MOQ (Minimum Order Quantity) refers to the smallest number of units a supplier is willing to produce or ship in a single order. In the wedding favor and gift set category, industry standards typically range from:

MOQ Configuration Options in Wedding Favor Industry

MOQ Tier	Typical Range	Best For	Cost Implication
Ultra-Low MOQ	8-50 units	Startups, sample orders, event planners	Higher unit cost (20-40% premium)
Low MOQ	50-200 units	Small retailers, boutique shops, trial orders	Moderate unit cost (10-20% premium)
Standard MOQ	200-500 units	Established retailers, regular restocking	Baseline unit cost
High MOQ	500-1000+ units	Wholesalers, large distributors	Lowest unit cost (bulk discounts)

Cost premiums vary by product complexity, customization level, and supplier capacity

Fast Delivery in B2B contexts differs significantly from B2C expectations. While Amazon Prime customers expect 2-day delivery, B2B buyers understand that international shipping involves production time, quality control, customs clearance, and freight logistics. Industry benchmarks include:

Lead Time Configuration Options

Delivery Tier	Typical Timeline	Components	Best Use Case
Express Delivery	3-7 days	Ready stock + air freight	Urgent orders, sample requests
Fast Delivery	7-15 days	Quick production + air freight	Time-sensitive events, seasonal peaks
Standard Delivery	15-30 days	Normal production + sea/air mix	Regular replenishment orders
Economy Delivery	30-60 days	Full production + sea freight	Large volume, cost-sensitive orders

Timeline includes production time plus shipping; actual delivery varies by destination country

The intersection of low MOQ and fast delivery creates a unique value proposition for specific buyer segments. Small event planners ordering 50-100 wedding favor sets need them within 2-3 weeks for upcoming weddings. Boutique retailers testing new product lines want to minimize inventory risk with small trial orders. Corporate buyers organizing multiple events throughout the year prefer flexible reorder capabilities without committing to large quantities upfront.

Digital printing has made low MOQs of 100-500 units possible for flexible packaging. Rigid packaging still has higher MOQs, but the gap is closing as technology advances ^[2].

What Buyers Are Really Saying: Authentic Market Feedback

Understanding buyer sentiment requires listening to real conversations happening across social platforms and e-commerce sites. We analyzed discussions from Reddit communities and Amazon reviews to capture authentic buyer perspectives on low MOQ ordering, delivery expectations, and wedding favor preferences.

Amazon Verified Buyer• Amazon.com

I bought these as a winter gift for teachers. This set made perfect little gift sets that are presentable and adorable. Teachers appreciated the lotion especially in the cold, dry, winter ^[4].

5-star review for AZEN 30 Sets Bulk Gifts Hand Cream & Lip Balm Wedding Favors

Amazon Verified Buyer• Amazon.com

These sets are absolutely perfect gift ideas for this season—especially for coworkers. The presentation is lovely, thoughtful, and gift-ready, which made gifting so easy ^[4].

5-star review, presentation quality emphasis

Reddit User• r/smallbusiness

Digital printing made 100-500 units possible for flexible packaging. Rigid packaging MOQs are still high, but there are workarounds if you're willing to be flexible on materials ^[2].

Discussion on low MOQ custom packaging challenges, 11 comments

Reddit User• r/Entrepreneur

Alibaba suppliers increasingly offering low MOQ for trial orders. Build relationship first—start small, prove you're serious, then negotiate better terms as you scale ^[5].

Low MOQ supplier sourcing thread, relationship-building emphasis

Reddit User• r/Weddingsunder10k

Most favors get thrown away. Consumables within reason are good. Best favor we got was pictures from the photobooth ^[6].

Wedding favors necessity debate, 350 comments, guest perspective

Amazon Verified Buyer• Amazon.com

Good value for the money and especially helpful when you have a large number (up to 30) to buy for. Nice alternative to candy, which few want ^[4].

5-star review, bulk order value proposition

These authentic voices reveal several critical insights for sellers on Alibaba.com:

1. Presentation Matters More Than Price: Buyers repeatedly emphasize that gift-ready packaging and thoughtful presentation justify premium pricing. The AZEN wedding favor sets (4.7 stars, 844 reviews) succeed not because they're the cheapest option, but because they arrive ready to distribute without additional wrapping or assembly.

2. Consumables Trump Decorative Items: Multiple Reddit discussions highlight that guests prefer usable or consumable favors (hand cream, lip balm, cookie mixes, sanitizer) over decorative trinkets that end up discarded. This aligns with sustainability trends and practical gift-giving sensibilities.

3. Flexibility Builds Long-Term Relationships: The Reddit comment about building supplier relationships before negotiating better terms reflects a mature understanding of B2B dynamics. Sellers who accommodate initial low MOQ trial orders often secure larger repeat business as buyers gain confidence.

Amazon Product Performance: AZEN 30 Sets Bulk Gifts (Hand Cream + Lip Balm) achieved 4.7 stars from 844 reviews with 700+ units sold at USD 26.99, demonstrating strong market validation for ready-to-gift wedding favor sets with fast 3-5 day delivery ^[4].

Configuration Comparison: Finding Your Optimal Strategy

There is no single best configuration for all sellers. The optimal approach depends on your production capacity, target buyer segment, competitive positioning, and risk tolerance. Below is a neutral comparison of different MOQ and delivery configurations to help you make an informed decision.

MOQ & Delivery Configuration Comparison Matrix

Configuration	Target Buyer	Unit Cost Impact	Inventory Risk	Competitive Advantage	Potential Drawbacks
Low MOQ + Fast Delivery	Startups, event planners, trial orders	High (20-40% premium)	Low for buyer, high for seller	Captures urgent/low-commitment buyers	Higher operational complexity, lower margins
Low MOQ + Standard Delivery	Price-sensitive small buyers	Moderate (10-20% premium)	Low for buyer, moderate for seller	Balances flexibility with efficiency	May lose time-sensitive orders
Standard MOQ + Fast Delivery	Established retailers with urgent needs	Moderate (10-15% premium)	Moderate for both parties	Serves reliable buyers needing speed	Excludes very small buyers
Standard MOQ + Standard Delivery	Traditional wholesalers, bulk buyers	Baseline (competitive pricing)	Higher for buyer, predictable for seller	Maximizes production efficiency	May miss emerging small-buyer segment
High MOQ + Economy Delivery	Large distributors, cost-focused buyers	Low (bulk discounts)	Highest for buyer, lowest for seller	Volume-driven profitability	Longest sales cycle, highest buyer commitment barrier

Cost impacts are relative to baseline standard configuration; actual percentages vary by product category and supplier

When Low MOQ + Fast Delivery Makes Sense:

• You have ready stock or quick production capabilities: If you maintain inventory of popular wedding favor designs or can produce small batches within 3-5 days, this configuration leverages your operational agility.

• You're targeting event planners and boutique retailers: These buyers frequently need small quantities for specific events and value speed over lowest price. They're willing to pay premiums for reliability.

• You're building a new product line: Offering low MOQ trial orders reduces buyer hesitation and accelerates product adoption. Once buyers validate quality, they often scale to larger orders.

When Alternative Configurations May Be Better:

• Your production is optimized for large batches: If your manufacturing process requires minimum runs of 500+ units to be cost-effective, forcing low MOQ offerings may erode margins without generating sufficient volume.

• You compete primarily on price: Low MOQ and fast delivery inherently carry cost premiums. If your competitive advantage is lowest-price positioning, standard MOQ with economy delivery may better align with your strategy.

• Your buyers are primarily wholesalers: Traditional wholesale buyers prioritize unit cost over speed and flexibility. They expect standard MOQs and plan orders months in advance.

MOQ Negotiation Strategies: A Practical Guide

For buyers seeking lower MOQs or sellers willing to negotiate, understanding effective negotiation strategies is essential. Industry research identifies five proven approaches that balance buyer flexibility with supplier viability ^[7].

Strategy 1: Accept Higher Unit Price

The most straightforward negotiation lever is price. Suppliers often agree to lower MOQs if buyers accept a 20-40% unit cost premium. This compensates for the operational inefficiency of small-batch production. For buyers, this trade-off makes sense when testing new products or fulfilling urgent small orders where the alternative is no sale at all.

Strategy 2: Mixed SKU Orders

Instead of ordering 500 units of one product, buyers can request 100 units each across 5 different SKUs, reaching the supplier's 500-unit minimum while maintaining variety. This works well for wedding favor sellers offering multiple designs, colors, or product combinations. Suppliers benefit from meeting production minimums; buyers achieve inventory diversity.

Strategy 3: Group Purchasing

Multiple small buyers can combine orders to reach standard MOQ thresholds, then split shipments. This approach is common among boutique retailers in the same geographic area or event planners coordinating multiple weddings. Alibaba.com's platform facilitates such collaborations through buyer communities and group buying features.

Strategy 4: Sample-to-Production Pipeline

Start with a sample order (often 10-50 units at premium pricing), demonstrate serious intent through timely payment and clear communication, then negotiate better terms for subsequent orders. The PINKWEAVE success story on Alibaba.com exemplifies this approach: starting with 40-50 piece orders, the Indian exporter built trust over 5 years and secured a 10,000-unit belt order from Harvard University within just 2 months of relationship establishment ^[8].

Strategy 5: Annual Commitment with Staged Delivery

Buyers commit to a total annual volume (e.g., 2,000 units) but request delivery in smaller monthly batches (e.g., 200 units/month). This gives suppliers production planning certainty while providing buyers inventory flexibility. Written agreements and deposit structures protect both parties.

Communication is key. Get everything in writing. Order samples first before committing to large quantities. This protects both buyers and suppliers from misunderstandings ^[5].

Lead Time Optimization: Reducing Delivery Windows

Fast delivery isn't just about shipping speed—it's a function of production efficiency, inventory management, and logistics coordination. Sellers aiming to offer 7-15 day delivery on wedding favor sets should focus on these optimization levers:

1. Maintain Strategic Ready Stock

Keep 20-30% of your best-selling SKUs in ready-to-ship inventory. This doesn't mean stocking every variation, but rather maintaining quantities of popular designs, neutral colors, and versatile product combinations that appeal to broad buyer segments. When urgent orders arrive, you can fulfill immediately while production continues for made-to-order items.

2. Streamline Production Workflows

Map your production process from order receipt to shipment. Identify bottlenecks—often customization steps like printing, engraving, or packaging assembly. Consider parallel processing where possible (e.g., printing labels while products are being assembled) rather than strictly sequential workflows.

3. Pre-Qualify Logistics Partners

Establish relationships with multiple freight forwarders offering different speed-price combinations. Air freight for urgent 3-7 day deliveries, sea-air mix for 10-15 day standard fast delivery, and pure sea freight for economy options. Having these relationships pre-established means you can book shipments immediately rather than spending days soliciting quotes.

4. Implement the 70/30 Inventory Model

Industry best practice suggests maintaining 70% of inventory as core stock (predictable, high-volume SKUs) and 30% as flexible stock (responsive to market trends and urgent orders). Agile B2B software enables rapid adjustment of this ratio based on demand signals, ensuring you're neither overstocked nor caught without popular items ^[9].

5. Set Clear Buyer Expectations

Transparency about realistic timelines builds trust more effectively than overpromising. If standard production takes 10 days plus 5 days shipping, quote 15-18 days to buffer for unexpected delays. Buyers appreciate reliability over optimism. Include production time, quality control time, customs clearance estimates, and shipping duration in your delivery commitments.

Shipping Time Reality Check: Standard shipping from Asia to North America typically takes 2-4 weeks; express air freight can achieve 3-7 days but costs 3-5x more. Plan inventory accordingly and communicate options clearly to buyers ^[5].

Supplier Capability Evaluation: What Buyers Look For

When buyers evaluate suppliers for low MOQ and fast delivery capabilities, they assess multiple dimensions beyond just price. Industry research identifies 14 core evaluation criteria that influence supplier selection decisions ^[10].

14 Core Supplier Evaluation Criteria

Category	Key Metrics	Why It Matters for Low MOQ/Fast Delivery
Quality	Defect rate, quality certifications	Small orders can't absorb high defect rates; quality issues disproportionately impact low-volume buyers
Delivery	On-time rate, lead time consistency	Fast delivery promises are meaningless without reliability; buyers need predictable timelines
Price/Cost	Unit price, payment terms	Low MOQ inherently carries cost premiums; transparency about pricing structure builds trust
Capacity	Production capability, scalability	Can supplier handle rush orders? Do they have buffer capacity for urgent requests?
Service	Responsiveness, problem resolution	Small buyers need hand-holding; responsive communication compensates for higher unit costs
Management	Organizational stability, processes	Professional management indicates ability to handle complex small-batch logistics
Technology	Production equipment, digital capabilities	Modern equipment enables faster changeovers for small batches; digital tools improve order tracking
R&D	New product development, customization	Buyers seeking unique wedding favors value suppliers who can customize efficiently
Financial	Financial stability, credit terms	Financially stable suppliers can absorb cash flow variations from small-batch production
Flexibility	MOQ negotiation willingness, order changes	Core to low MOQ strategy—can supplier adapt to varying order sizes and specifications?
Reputation	Reviews, references, track record	Social proof matters especially for new buyer-supplier relationships
Relationship	Long-term orientation, partnership approach	Buyers prefer suppliers who view low MOQ as relationship-building, not one-off transactions
Risk	Risk management, contingency planning	Can supplier handle disruptions without compromising delivery commitments?
Safety/Environment	ESG compliance, sustainability	Increasingly important for wedding favors; eco-friendly packaging and ethical production matter

87% of studies rank quality as the #1 evaluation criterion, followed by delivery performance and cost competitiveness ^[10]

For Southeast Asian sellers on Alibaba.com, emphasizing these criteria in your product listings and communications can significantly improve conversion rates. Highlight quality certifications, showcase on-time delivery statistics, provide transparent pricing breakdowns, and demonstrate flexibility through clear MOQ policies.

Red Flags Buyers Watch For:

• Inconsistent communication or delayed responses to inquiries • Vague answers about production timelines or capacity • Unwillingness to provide samples or references • No quality control processes documented • Pressure to commit to large orders without trial period • Lack of transparency about additional costs (customs, duties, shipping)

Inventory Management for Small Batch Orders

Managing inventory when offering low MOQ options requires different strategies than traditional bulk-order models. The key is balancing inventory carrying costs against the opportunity to capture small-batch buyers who value speed and flexibility.

Demand Forecasting for Small Batches

Use historical order data to identify patterns in small-batch demand. Wedding favor orders often follow seasonal trends (peak wedding seasons vary by region) and event-driven spikes. Maintain higher inventory levels during peak periods (spring and summer in Northern Hemisphere, fall in Southern Hemisphere) and reduce stock during off-seasons.

Automated Reorder Triggers

Modern inventory management tools can automatically trigger production or procurement when stock levels fall below predefined thresholds. For low MOQ sellers, set reorder points higher than traditional models to account for the variability of small-batch demand. A buffer of 2-3 weeks' expected demand prevents stockouts during unexpected surge periods.

ABC Analysis for Wedding Favor SKUs

Classify your product catalog into three categories: • A-items (top 20% of SKUs generating 80% of revenue): Maintain highest inventory levels, fastest replenishment • B-items (next 30% of SKUs): Moderate inventory, standard replenishment • C-items (remaining 50%): Minimal stock, made-to-order or longer lead times

This approach ensures you're investing inventory capital where it generates the most return while still offering variety through made-to-order options.

Integration with Alibaba.com Tools

Leverage Alibaba.com seller tools for inventory synchronization, order management, and buyer communication. Real-time inventory updates prevent overselling, while automated order notifications keep buyers informed throughout the fulfillment process. The platform's analytics also provide insights into buyer behavior, helping you refine inventory strategies based on actual demand patterns rather than guesswork.

70/30 Hybrid Inventory Model: Leading B2B wholesalers maintain 70% core stock commitment and 30% flexible inventory for market response. Agile software enables rapid adjustment based on demand signals, preventing both overstock and stockout scenarios ^[9].

Success Stories: Learning from Alibaba.com Sellers

Real-world examples demonstrate how sellers have successfully leveraged flexible MOQ and delivery strategies to build thriving businesses on Alibaba.com. These case studies offer practical lessons for Southeast Asian sellers entering or expanding in the wedding favor segment.

Case Study 1: PINKWEAVE (India) - From Small Beginnings to Global Impact

Nupur Goyal Monga, founder of PINKWEAVE, started on Alibaba.com 5 years ago with modest 40-50 piece orders. By focusing on relationship-building, consistent quality, and responsive communication, the company grew to secure a 10,000-unit belt order from Harvard University within just 2 months of establishing the client relationship. The key insight: small trial orders are investments in long-term partnerships, not one-off transactions. PINKWEAVE's success demonstrates that accommodating low MOQ requests can yield exponential returns as buyers scale their orders upon validating supplier reliability ^[8].

Case Study 2: Jermatz Limited (Bangladesh) - Handcrafting Sustainability into Global Homes

Jermatz Limited, a Bangladesh-based handicraft exporter, partnered with Alibaba.com in 2022 to expand their eco-conscious home decor and gift products globally. Their differentiation strategy combined sustainable materials, artisan craftsmanship, and flexible order quantities that appealed to environmentally aware buyers in North America and Europe. By emphasizing their sustainability credentials alongside production flexibility, Jermatz captured a premium buyer segment willing to pay higher prices for ethically sourced, customizable products. Their story illustrates how low MOQ capabilities align with sustainability values—smaller batches reduce waste, enable customization, and appeal to conscious consumers ^[8].

Key Takeaways from Success Stories:

Start Small, Think Long-Term: Both companies viewed initial low MOQ orders as relationship-building opportunities rather than margin sacrifices
Communication Excellence: Responsive, transparent communication compensated for higher unit costs associated with small batches
Differentiation Beyond Price: Sustainability, craftsmanship, and customization created value propositions that justified premium pricing
Platform Leverage: Alibaba.com provided tools, visibility, and credibility that accelerated buyer trust and order growth

Action Plan: Implementing Low MOQ & Fast Delivery Strategy

For Southeast Asian sellers considering or optimizing a low MOQ and fast delivery strategy on Alibaba.com, here's a practical implementation roadmap:

Phase 1: Assessment (Weeks 1-2)

• Audit your current production capacity and identify which SKUs can support low MOQ without disrupting larger orders • Calculate true cost implications of small-batch production (setup costs, labor, materials) • Determine realistic fast delivery timelines based on your location, logistics partners, and production workflows • Research competitor offerings on Alibaba.com to understand market pricing for low MOQ options

Phase 2: Infrastructure Setup (Weeks 3-4)

• Configure product listings with clear MOQ tiers and corresponding pricing • Establish ready stock levels for top 20% of SKUs (A-items) • Set up inventory management tools with automated reorder triggers • Pre-negotiate freight rates with multiple logistics providers for different speed tiers • Create template communications for sample requests, order confirmations, and shipping updates

Phase 3: Launch & Testing (Weeks 5-8)

• Launch low MOQ offerings with clear positioning (e.g., Trial Order Friendly, Fast Sample Delivery) • Monitor inquiry-to-order conversion rates compared to standard MOQ listings • Collect feedback from initial low MOQ buyers on their experience • Track actual production and delivery times against promised timelines • Adjust pricing or processes based on real-world performance data

Phase 4: Optimization (Ongoing)

• Analyze which low MOQ buyers convert to repeat customers and larger orders • Refine inventory allocation based on actual demand patterns • Develop case studies from successful low MOQ-to-scale transitions • Consider tiered membership or loyalty programs for repeat small-batch buyers • Continuously communicate improvements and capabilities through Alibaba.com storefront updates

Low MOQ Strategy Performance Metrics

Metric	Target	Measurement Frequency
Low MOQ Inquiry Rate	15-25% of total inquiries	Weekly
Low MOQ Conversion Rate	8-15% of inquiries	Weekly
Low MOQ to Repeat Order Rate	30-50% within 6 months	Monthly
Average Order Value Growth	20-40% increase from 1st to 3rd order	Per customer
On-Time Delivery Rate	95%+ for fast delivery commitment	Weekly
Customer Satisfaction Score	4.5+ stars average	Per order
Low MOQ Revenue Share	20-35% of total revenue	Monthly

Targets are industry benchmarks; adjust based on your specific product category and market positioning

Why Alibaba.com for Wedding Favor B2B Trade

For Southeast Asian sellers targeting the global wedding favor market, Alibaba.com offers distinct advantages over traditional B2B channels and alternative digital platforms:

Global Buyer Reach

With buyers from over 190 countries and regions, Alibaba.com provides access to markets that would be prohibitively expensive to reach through trade shows or direct sales efforts. The wedding gift set data showing 25.16% US buyers, 4.5% UK, 4.21% Canada, and growing demand from India and Ghana illustrates the platform's ability to connect sellers with diverse geographic demand centers through a single interface.

Built-In Trust Infrastructure

Alibaba.com's verification systems, trade assurance, and review mechanisms reduce the trust barrier that typically impedes small-batch B2B transactions. Buyers feel more comfortable placing low MOQ trial orders when they know the platform provides dispute resolution and payment protection. This infrastructure is particularly valuable for new sellers building their reputation.

Data-Driven Insights

Platform analytics provide real-time visibility into buyer behavior, search trends, and competitive positioning. Sellers can adjust their low MOQ strategies based on actual market signals rather than assumptions. The supply-demand ratio of 2.03 for wedding gift sets, for example, indicates a favorable market condition that sellers can leverage in their positioning.

Seller Education & Support

Through Alibaba.com Seller Stories and educational resources, sellers gain access to proven strategies from successful peers. The PINKWEAVE and Jermatz Limited case studies provide actionable blueprints for building sustainable businesses through flexible order configurations. This knowledge sharing accelerates learning curves and helps sellers avoid common pitfalls.

Channel Comparison for Wedding Favor B2B Sales

Factor	Alibaba.com	Trade Shows	Direct Sales	Independent Website
Buyer Reach	Global, 190+ countries	Regional, event-dependent	Limited to existing network	Requires significant marketing investment
Lead Generation	Inbound inquiries daily	Periodic, event-based	Outbound prospecting required	SEO/ads dependent
Trust Infrastructure	Built-in verification & trade assurance	Face-to-face relationship building	Requires established reputation	Must build from scratch
Cost Efficiency	Subscription-based, scalable	High per-event costs (travel, booth)	High labor cost per acquisition	High customer acquisition cost
Low MOQ Support	Platform norms accommodate trial orders	Typically focused on large orders	Relationship-dependent	Buyer skepticism without platform backing
Data & Analytics	Real-time platform insights	Limited post-event follow-up data	Manual tracking required	Requires separate analytics tools