ODM Customization Services with Low MOQ on Alibaba.com: Flexibility Options for B2B Buyers

Market Context: Why Walking Style Shoes Represent a Strategic Opportunity in 2026

The global footwear manufacturing landscape is undergoing a significant transformation. For Southeast Asian manufacturers considering how to position their walking style shoes on Alibaba.com, understanding the interplay between customization configurations and market demand is critical. This guide focuses on one specific configuration combination—ODM Service with 500 Units MOQ—not to prescribe it as the universal best choice, but to help you understand where this configuration fits within the broader spectrum of B2B footwear manufacturing options.

Market Growth Signal: Walking Style Shoes category on Alibaba.com shows 15.04% year-over-year trade volume growth in 2026, signaling strong market recovery and sustained buyer demand for comfortable, casual footwear.

What makes this data particularly interesting is the structural shift happening beneath the surface. The market is experiencing an optimization phase where the seller base has become more focused and professional. Meanwhile, buyer engagement metrics have strengthened—the inquiry rate has increased from 0.069 to 0.082, meaning remaining buyers are more engaged and serious about sourcing. This creates what industry analysts call a 'quality consolidation' scenario: a more professional seller ecosystem serving a highly engaged buyer base.

For Southeast Asian manufacturers, this represents a first-mover advantage window. With the market maturing and buyer quality improving, sellers who can effectively communicate their value proposition—including flexible customization options like ODM services with reasonable MOQ thresholds—are positioned to capture disproportionate market share. The question isn't whether to offer customization, but which type of customization aligns with your production capabilities and target buyer profile.

Walking Style Shoes Market Dynamics: Quality Consolidation Trend

Metric	2025 Peak	2026 Current	Change	Strategic Implication
Buyer Count (Index)	4,847	3,604	Market consolidation	Serious buyers remain, higher quality leads
Active Seller Base	Baseline	Optimized	Professional consolidation	Reduced noise, clearer positioning
Buyer Inquiry Rate	0.069	0.082	+18.8%	Higher quality leads, better conversion potential
Supply-Demand Ratio	1,161	537	Balanced	Healthier market equilibrium
Trade Volume (YoY)	Baseline	+15.04%	Growth	Market recovery confirmed

Data source: Alibaba.com internal market intelligence for Walking Style Shoes category (Men's Shoes subcategory). Index values shown for relative comparison, not absolute quantities.

Understanding ODM vs OEM: Core Concepts for Footwear Manufacturers

Before diving into the specifics of the 500-unit MOQ ODM configuration, let's establish clear definitions. Confusion between ODM and OEM is common among new B2B sellers, and choosing the wrong model can lead to misaligned buyer expectations, production inefficiencies, and ultimately, lost opportunities on sell on Alibaba.com.

OEM (Original Equipment Manufacturing): The buyer provides complete design specifications, technical drawings, and often even molds. You manufacture according to their exact requirements. The buyer owns the intellectual property. This model suits established brands with in-house design teams who need production capacity but don't want to invest in factories.

ODM (Original Design Manufacturing): You provide both design and manufacturing services. Buyers can select from your existing designs, request modifications, or collaborate on new designs. The ODM provider typically retains some IP rights to base designs. This model is ideal for startups, small retailers, and distributors who want to launch products quickly without investing in design infrastructure.

ODM is particularly well-suited for startups and small businesses looking to enter the market quickly without significant upfront investment in design and development. OEM is better for established brands that want to protect their unique designs and maintain full control over product specifications ^[3].

The 500-unit MOQ threshold sits at an interesting intersection. It's high enough to be economically viable for most manufacturers (covering setup costs, material procurement, and production line efficiency), yet low enough to be accessible for small-to-medium buyers who are testing markets or launching new product lines. This configuration signals flexible manufacturing capability—a key differentiator in the B2B footwear space.

ODM vs OEM: Detailed Comparison for Walking Style Shoes Manufacturers

Dimension	ODM Service	OEM Service	Hybrid Approach
Design Ownership	Manufacturer retains base design IP	Buyer owns full IP	Negotiable, often shared
MOQ Range	200-1,000 units typical	500-5,000+ units	500-2,000 units
Development Time	2-4 weeks (existing designs)	8-16 weeks (custom design)	4-8 weeks (modifications)
Unit Cost	$5-12 EXW depending on materials	$8-20+ EXW depending on complexity	$6-15 EXW
Buyer Profile	Startups, small retailers, distributors	Established brands, chain stores	Growing brands transitioning
Your Investment	Design team, sample library	Tooling accommodation, quality control	Both capabilities
Risk Level	Lower (proven designs)	Higher (unproven custom designs)	Moderate
Best For	Quick market entry, testing	Brand differentiation, IP protection	Scalable growth

Cost ranges based on industry data from Vietnam, Indonesia, and China manufacturing hubs. Actual costs vary by materials, sole construction, and order volume.

What Buyers Are Really Saying: Real Market Feedback from Reddit and Amazon

Industry reports provide macro-level insights, but the real intelligence lies in what actual buyers are discussing in forums and reviewing on e-commerce platforms. We analyzed discussions from Reddit's B2B and small business communities, along with Amazon verified purchase reviews, to understand the on-the-ground reality of footwear sourcing.

Reddit User• r/Business_China

Custom design you got Wenzhou, Fujian, Guangzhou cities. I purchase from Wenzhou city every year sports shoes. Wenzhou prices vary $5-8 EXW depends on materials and sole, weights. MOQ 300 pairs for one color from each design ^[5].

Discussion on shoe manufacturer sourcing, 1 upvote

Reddit User• r/smallbusiness

Alibaba is your friend for this, but honestly getting samples from multiple manufacturers before committing is gonna save you a ton of headaches down the road ^[6].

Shoe manufacturer sourcing advice thread, 2 upvotes

These comments reveal several critical insights for Southeast Asian manufacturers:

Geographic Expectations: Buyers are aware of manufacturing hubs (Wenzhou, Fujian, Guangzhou in China) and have price expectations ($5-8 EXW for sports shoes). Southeast Asian sellers need to position themselves competitively—either on price, quality, or service differentiation.

MOQ Flexibility: The 300-pair MOQ mentioned aligns closely with our 500-unit focus configuration. This suggests the market has normalized around 300-500 unit minimums for custom designs, making 500 units a competitive but viable threshold.

Sample Strategy: The emphasis on getting multiple samples before committing is crucial. This isn't just about quality verification—it's about building trust. On Alibaba.com, offering free or low-cost samples can significantly increase conversion rates.

Amazon Verified Buyer• Amazon.com

These things shocked me... the insole... the ghost of cushioning. After 9 hours on a grocery store floor, the bottoms of my feet were basically yelling 'Sir, we need reinforcements' ^[7].

4-star verified review, YHOON walking shoes, 1,695 total ratings

Amazon Verified Buyer• Amazon.com

I actually did not open the wrapped shoes for weeks because they didn't come in a box but shrink wrapped; it was off putting ^[7].

Verified purchase, packaging concern—critical for B2B buyers who care about presentation

Amazon Verified Buyer• Amazon.com

For twenty bucks? Impossible to go wrong... Five stars. Fully earned ^[7].

Mark Tomlinson 5-star review, price-value perception at $19.99 price point

The Amazon reviews reveal end-user pain points that B2B buyers will inevitably face:

Cushioning Quality: Even at the $20 price point, buyers expect adequate cushioning. For B2B sellers, this translates to specifying appropriate EVA density, arch support, and insole construction in your ODM designs.

Packaging Matters: The negative reaction to shrink-wrap versus box packaging is particularly relevant for B2B. Retail buyers need products that look professional on shelves. Offering color box packaging as an upgrade option (even at additional cost) can be a significant differentiator.

Price-Value Alignment: The 5-star review at $19.99 shows that buyers accept lower prices if quality meets expectations. For ODM configurations, this means being transparent about what's included at each price tier—don't over-promise on materials or construction.

Buyer Pain Points → Supplier Opportunities Matrix

User Complaint	Root Cause	ODM Configuration Solution	Competitive Advantage
Weak insole cushioning	Low-density EVA, thin construction	Offer upgraded insole options (memory foam, gel insert)	Premium tier ODM package
Shrink-wrap packaging	Cost-cutting on presentation	Color box packaging upgrade (+$0.50-1.00/unit)	Retail-ready differentiation
Sizing inconsistency	Poor last grading, quality control	Provide detailed size chart, offer pre-shipment inspection	Trust-building service
Long lead times	Production bottlenecks, material sourcing	Maintain material inventory, clear production timeline	Speed-to-market advantage
Communication delays	Time zone, language barriers	Alibaba.com Messenger, dedicated account manager	Service differentiation

This matrix transforms end-user complaints into actionable B2B product development strategies. Each pain point represents an opportunity to differentiate your ODM offering.

Global Footwear OEM/ODM Market: Three Industry Perspectives

To understand where the 500-unit MOQ ODM configuration fits within the broader industry trajectory, we analyzed three independent market research reports. While their methodologies and scope differ, the converging trends provide valuable context for strategic planning.

Cognitive Market Research: Global footwear OEM and ODM market valued at $402.3 billion in 2021, reaching $486.3 billion in 2025, projected to hit $710.5 billion by 2033 with 4.85% CAGR. Asia-Pacific accounts for 44.16% market share, with China holding 13.91% global share ^[1].

Business Research Insights: Market valued at $87.07 billion in 2024, projected to reach $131.7 billion by 2033 (6.0% CAGR) in one scenario, or $92.12 billion in 2026 growing to $139.4 billion by 2035 (5.8% CAGR) in another. Vietnam, Indonesia, and India expected to contribute 30-40% of incremental output ^[2].

Verified Market Research: Market sized at $51.1 billion in 2023, projected to reach $91.5 billion by 2031 with 8.3% CAGR. Key drivers include e-commerce expansion, sustainable manufacturing trends, technological advancements, and global supply chain dynamics ^[4].

The variance in absolute numbers reflects different scope definitions (some include only athletic footwear, others include all categories), but the directional consistency is what matters:

Steady Growth: All reports project 4.8-8.3% CAGR, indicating a mature but expanding market
Asia-Pacific Dominance: 44%+ market share confirms the region's manufacturing leadership
Southeast Asian Opportunity: Vietnam, Indonesia, and India specifically called out for 30-40% of incremental output
ODM Preference: Business Research Insights notes that 50-60% of new B2B contracts now start with ODM-first arrangements, reflecting buyer preference for speed-to-market over full custom design ^[2]

For Southeast Asian manufacturers, the geographic shift is particularly relevant. As labor costs rise in China (8-12% annual increases reported), buyers are actively diversifying supply chains. Vietnam and Indonesia are primary beneficiaries, but this creates both opportunity and pressure: opportunity from inbound buyer interest, pressure to maintain quality and compliance standards that match or exceed Chinese counterparts.

Industry Report Comparison: Footwear OEM/ODM Market Projections

Research Firm	Base Year	Base Value	Target Year	Target Value	CAGR	Key Insight
Cognitive Market Research	2021	$402.3B	2033	$710.5B	4.85%	APAC 44.16% share, China 13.91%
Business Research Insights	2024	$87.07B	2033	$131.7B	6.0%	Vietnam/Indonesia/India 30-40% output
Business Research Insights (alt)	2026	$92.12B	2035	$139.4B	5.8%	ODM-first 50-60% new contracts
Verified Market Research	2023	$51.1B	2031	$91.5B	8.3%	E-commerce + sustainability drivers

Note: Absolute values vary due to different scope definitions (athletic vs. all footwear, OEM-only vs. OEM+ODM). CAGR convergence (4.8-8.3%) indicates consistent growth trajectory across methodologies.

Configuration Decision Framework: Choosing the Right Model for Your Business

There is no universally 'best' configuration. The optimal choice depends on your production capabilities, target buyer profile, competitive positioning, and business stage. This section provides a decision framework to help you evaluate whether ODM with 500-unit MOQ aligns with your strategy on Alibaba.com.

Scenario 1: You're a New Seller Testing the Platform

If you're new to sell on Alibaba.com and unsure about buyer response, starting with ODM configurations makes strategic sense:

Lower barrier to entry: Buyers can order without investing in custom design
Faster transaction cycle: Existing designs mean shorter development time
Reduced risk: Proven designs have track records, fewer quality surprises
Learning opportunity: You'll understand buyer preferences before investing in custom capabilities

Recommended starting configuration: ODM Service, 500 Units MOQ, 3-5 design options, standard packaging with color box upgrade available

Scenario 2: You Have Established Design Capabilities

If you already have a design team and sample library, ODM allows you to monetize that investment:

Showcase your design portfolio: Create a digital sample library on your Alibaba.com storefront
Tiered pricing: Offer different price points based on design complexity and materials
Customization add-ons: Provide modification services (color changes, logo placement, sole swaps) at premium pricing
Build long-term relationships: ODM buyers often transition to OEM as they grow

Recommended configuration: ODM Service, 300-500 Units MOQ for standard designs, 1000+ Units for heavily modified designs, multiple packaging tiers

Scenario 3: You're Targeting Premium/Established Brands

If your ideal buyer is an established footwear brand with in-house design teams, OEM may be more appropriate:

Higher unit margins: Custom manufacturing commands premium pricing
Larger order volumes: OEM buyers typically order 1000-5000+ units
Longer contracts: Multi-season partnerships provide revenue stability
Capability signaling: OEM capability demonstrates manufacturing sophistication

Recommended configuration: Offer both ODM and OEM, clearly separated in product listings. Use ODM to attract smaller buyers and OEM for enterprise clients.

Scenario 4: You're a Southeast Asian Manufacturer Competing with Chinese Suppliers

This is a critical strategic consideration. Chinese manufacturers (particularly in Wenzhou, Fujian, Guangzhou) have decades of footwear expertise and established supply chains. Southeast Asian sellers need differentiated positioning:

Competitive advantage: Lower labor costs, favorable trade agreements, geographic proximity to key markets
Service differentiation: Faster response times, English proficiency, cultural alignment with Western buyers
Compliance advantages: Some Southeast Asian countries have preferential tariff treatment with EU/US
Alibaba.com leverage: Use platform tools (Trade Assurance, Verified Supplier) to build trust despite being newer to export

Recommended configuration: ODM Service, 500 Units MOQ (matching Chinese competitors), emphasize service quality and compliance certifications in product listings

Configuration Selection Matrix: Match Your Business Profile to the Right Model

Business Profile	Recommended Model	MOQ Range	Key Success Factor	Alibaba.com Tools to Leverage
New exporter, testing platform	ODM only	300-500 units	Fast response, competitive pricing	Trade Assurance, Product Showcase
Established design capability	ODM + light customization	500-1000 units	Design portfolio, sample quality	Storefront, Video presentations
Premium manufacturing focus	OEM + ODM hybrid	1000-5000 units	Quality certifications, compliance	Verified Supplier, On-site inspection
Southeast Asian vs China competition	ODM with service differentiation	500 units (matching)	Response time, English support	RFQ quick quotes, Messenger
Startup/small budget seller	ODM low MOQ	200-300 units	Accessibility, flexibility	Ready to Ship, Sample service

This matrix helps you align your configuration choices with your actual capabilities and market positioning. Don't over-promise—choose configurations you can consistently deliver.

Success Stories: How Alibaba.com Sellers Win with ODM Configurations

Real-world examples provide the most compelling evidence for configuration strategies. We examined two Alibaba.com seller success stories that demonstrate different approaches to ODM/OEM services.

About 80-90% of my sales on Alibaba.com are helping other businesses create private labels for resale elsewhere. I compete on my service and being a US-based manufacturer/distributor ^[8].

Shirley Cheung, Founder of EnvyDeal Co, built her business on white-label manufacturing—essentially ODM services. Her key insight: compete on service, not just price. As a US-based manufacturer, she commands premium pricing but delivers value through:

Guidance through the white-label process: Many buyers are new to private labeling and need hand-holding
Trade Assurance protection: Builds trust for both parties
Digital presence over trade shows: Lower customer acquisition cost, broader reach

While EnvyDeal is US-based, the lesson applies universally: service differentiation can justify premium pricing even in commoditized categories like footwear.

I see Alibaba.com as a powerful tool in my arsenal. I've been impressed by its US-based team who have helped onboard and set me up for success ^[9].

Geoffery Stern, Founder of Voice Express CORP, a Connecticut-based company with 24 years in business, leverages Alibaba.com to build B2B customer relationships for his embedded audio chip technology in footwear. His success demonstrates that even specialized, technology-enabled products can find B2B buyers on the platform.

For Southeast Asian footwear manufacturers, the takeaway is clear: Alibaba.com isn't just for commodity products. Whether you're offering basic walking shoes or technology-enhanced footwear, the platform connects you with serious B2B buyers who value your specific capabilities.

Key Lessons for Southeast Asian Sellers:

Service is your differentiator: When product quality is comparable, service quality determines winner
Platform support matters: Alibaba.com's onboarding and support teams can accelerate your success
Long-term relationships > one-time transactions: Both success stories emphasize building ongoing partnerships
Digital channel complements traditional channels: Even sellers with trade show experience find value in Alibaba.com's reach

Action Roadmap: Implementing Your ODM Strategy on Alibaba.com

Understanding the market is valuable, but action drives results. This section provides a step-by-step roadmap for Southeast Asian manufacturers ready to implement an ODM-focused strategy on Alibaba.com.

Phase 1: Preparation (Weeks 1-2)

Audit your capabilities: What designs do you already have? What materials can you source reliably? What's your realistic production capacity?
Define your MOQ: Based on your cost structure, what's the minimum order that makes economic sense? 500 units is a market-standard starting point, but adjust based on your reality.
Prepare product photography: High-quality images are non-negotiable. Show multiple angles, details (stitching, sole construction, insole), and lifestyle shots.
Create detailed specifications: For each ODM design, document materials, construction methods, available colors, size range, and packaging options.

Phase 2: Listing Optimization (Weeks 3-4)

Title optimization: Include key search terms like 'ODM service', 'low MOQ', 'walking style shoes', 'customizable'. Example: 'ODM Walking Style Shoes Men Low MOQ 500 Units Customizable Design Breathable Mesh Sneaker'
Attribute completeness: Fill out every relevant attribute in the Alibaba.com product listing system. Buyers filter by attributes—missing attributes mean missing visibility.
MOQ clarity: State your MOQ prominently in both the listing and product description. Don't hide it—transparency builds trust.
Customization options: Clearly list what can be customized (colors, logos, packaging, materials) and any associated costs or lead time implications.
Sample policy: Specify sample availability, cost, and whether sample fees are refundable against bulk orders.

Phase 3: Buyer Engagement (Ongoing)

RFQ response time: Aim to respond to Request for Quotation within 2 hours during business hours. Speed signals professionalism.
Sample strategy: Offer samples at cost (or free for serious buyers). The cost of a few samples is far less than the cost of a lost order due to buyer uncertainty.
Communication quality: Use clear, professional English. If language is a barrier, invest in translation tools or hire a part-time English-speaking coordinator.
Trade Assurance: Enable Trade Assurance on all orders. It protects both you and the buyer, and many buyers won't order without it.
Follow-up system: Implement a CRM or spreadsheet to track buyer interactions. Follow up on quotes after 3-5 days if no response.

Phase 4: Performance Optimization (Monthly Review)

Analyze inquiry data: Which products get the most inquiries? Which get the most conversions? Double down on winners.
Review buyer feedback: What questions do buyers ask repeatedly? Add answers to your product descriptions.
Competitive monitoring: Check competitor listings monthly. Are they offering lower MOQs? Better pricing? New features?
Iterate your offerings: Based on data, adjust your configurations. Maybe 300 units works better than 500. Maybe buyers want OEM options you're not offering.

90-Day Implementation Timeline for ODM Strategy

Week	Key Activities	Success Metrics	Alibaba.com Tools
1-2	Capability audit, MOQ definition, photo shoot	Complete product spec sheets for 5-10 designs	Product Showcase setup
3-4	Listing creation, attribute optimization	5+ live product listings, 100% attribute completion	SEO keyword research
5-8	RFQ responses, sample fulfillment	50+ RFQ responses, 10+ samples sent	RFQ marketplace, Messenger
9-12	First orders, review collection	3-5 completed orders, 3+ positive reviews	Trade Assurance, Review system
13+	Optimization, scaling	Monthly inquiry growth 10%+, conversion rate 5%+	Data analysis, KWA advertising

This timeline assumes dedicated resources. Adjust based on your team size and existing commitments. The key is consistent execution, not speed.

Risk Mitigation: Common Pitfalls and How to Avoid Them

Every business configuration carries risks. Understanding potential pitfalls before they become problems is critical for sustainable success on sell on Alibaba.com.

Risk 1: Underpricing Your ODM Services

Many new sellers set prices too low to attract buyers, then struggle with margins. This creates a vicious cycle: low margins → cost-cutting → quality issues → negative reviews → lower prices to compensate.

Mitigation: Calculate your true costs (materials, labor, overhead, shipping, platform fees, payment processing) and add a sustainable margin. Compete on value, not just price. Buyers paying $4/pair will expect $4 quality—be honest about what your price includes.

Risk 2: Overpromising on Customization

Saying 'yes' to every customization request can lead to production nightmares, missed deadlines, and quality failures.

Mitigation: Define clear customization boundaries upfront. Create a menu of approved options (e.g., '5 color choices, 3 logo placement options, 2 packaging tiers'). For requests outside this menu, provide custom quotes with extended lead times and higher MOQs.

Risk 3: Inadequate Quality Control

ODM buyers often don't have technical expertise to specify quality requirements. They rely on you to deliver appropriate quality for their price point.

Mitigation: Implement pre-shipment inspection for every order. Provide inspection reports to buyers. Use AQL (Acceptable Quality Level) standards appropriate for the price tier. Document and communicate your QC process in your listings.

Risk 4: IP Confusion

ODM arrangements can create IP ambiguity. Who owns the design if the buyer requests modifications? Can you sell the same design to other buyers?

Mitigation: Use clear contracts. Specify that base designs remain your IP, modifications may be exclusive for a fee, and custom designs are buyer IP. Alibaba.com's Trade Assurance includes contract templates that address IP terms.

Risk 5: Cash Flow Strain

ODM orders often require material procurement before payment, creating cash flow pressure, especially for small sellers.

Mitigation: Require 30-50% deposit before production. Use Trade Assurance which releases payment upon delivery confirmation. For repeat buyers, consider credit terms after establishing trust. Maintain a cash reserve for material procurement.

Risk Matrix: Likelihood vs Impact for ODM Configuration

Risk	Likelihood	Impact	Mitigation Priority	Key Action
Underpricing	High	High	Critical	Cost calculation + margin analysis before listing
Overpromising customization	Medium	High	High	Define clear customization menu upfront
Quality control failures	Medium	High	High	Pre-shipment inspection for every order
IP disputes	Low	Medium	Medium	Clear contracts, Trade Assurance terms
Cash flow strain	High	Medium	High	Deposit requirements, payment terms
Communication breakdowns	Medium	Medium	Medium	Response time SLA, English support

This risk matrix helps you prioritize mitigation efforts. Focus on 'Critical' and 'High' priority items first—they have the highest likelihood and/or impact on your business.

Why Alibaba.com: Platform Advantages for ODM Footwear Sellers

Throughout this guide, we've referenced Alibaba.com tools and features. But why choose this platform over alternatives like building your own website, attending trade shows, or using other B2B marketplaces? Let's examine the specific advantages.

Global Buyer Reach

Alibaba.com connects you with millions of active B2B buyers across 190+ countries. For Southeast Asian manufacturers, this eliminates the need for expensive international sales teams or trade show circuits. One well-optimized listing can generate inquiries from buyers in the US, EU, Middle East, and beyond—simultaneously.

Trust Infrastructure

B2B transactions involve significant financial risk. Alibaba.com provides:

Trade Assurance: Payment protection for both buyers and sellers
Verified Supplier program: Third-party verification of your business credentials
Transaction history: Buyers can see your order history and reviews
Dispute resolution: Structured process for handling conflicts

This infrastructure reduces the trust barrier that typically slows international B2B deals.

Data-Driven Optimization

Unlike trade shows or cold outreach, Alibaba.com provides real-time data on:

Which products get the most views
Which keywords drive inquiries
Buyer geographic distribution
Conversion rates by product

This data enables continuous optimization. You're not guessing what works—you're making decisions based on actual buyer behavior.

Cost Efficiency

Compare the economics:

Trade shows: $10,000-50,000 per event (booth, travel, shipping samples), limited to attendees
Own website + Google Ads: $5,000-20,000 setup + $2,000-10,000/month advertising, uncertain ROI
Alibaba.com: Membership fee + commission, access to pre-qualified B2B buyers actively searching for products

For small-to-medium manufacturers, Alibaba.com offers the most efficient path to global market access.

Industry-Specific Features for Footwear

Alibaba.com's footwear category includes specialized tools:

Size chart templates: Standardized sizing information buyers expect
Material specification fields: Detailed material breakdowns for transparency
Sample request workflow: Streamlined process for buyers to request samples
RFQ matching: Automatic matching of your products to buyer RFQs in footwear category

These features reduce friction in the buyer journey, increasing your conversion rates.