The global power bank market is experiencing robust growth, driven by increasing smartphone adoption, rising power consumption from 5G devices, and the proliferation of mixed-device households and businesses. Three authoritative industry reports provide consistent market sizing:
Research and Markets values the market at USD 22.67 billion in 2026, projecting growth to USD 35.88 billion by 2030 at a 12.2% CAGR [1]. Fortune Business Insights reports USD 15.57 billion in 2025, reaching USD 16.46 billion in 2026 and USD 27.17 billion by 2034 at 6.47% CAGR [2]. Mordor Intelligence estimates USD 21.72 billion in 2026, growing to USD 31.97 billion by 2031 at 8.04% CAGR [3].
The variance in projections reflects different methodology scopes, but all three sources confirm strong upward momentum. For Southeast Asia merchants selling on Alibaba.com, this represents a significant opportunity window.
Global Power Bank Market Size Comparison by Research Firm
| Research Firm | 2026 Market Size | Forecast Year | Forecast Value | CAGR | Key Regional Insight |
|---|
| Research and Markets | USD 22.67B | 2030 | USD 35.88B | 12.2% | Asia-Pacific largest region |
| Fortune Business Insights | USD 16.46B | 2034 | USD 27.17B | 6.47% | Asia-Pacific 44.04% share |
| Mordor Intelligence | USD 21.72B | 2031 | USD 31.97B | 8.04% | Asia-Pacific 56.12% share |
Data compiled from three independent industry reports. Variance reflects different methodology scopes and geographic coverage.
Southeast Asia Market Specifics: The Southeast Asian power bank market shows strong growth across key countries, with varying dynamics:
Vietnam: The power bank market is projected to grow at a 16.4% CAGR during the forecast period (2020-2026), driven by increasing demand for portable electronic devices, growing disposable income levels, rising travel and tourism trends, and technological advancements [6]. Government initiatives encouraging domestic manufacturers to establish production facilities are reducing import dependency, further boosting regional growth.
Indonesia: The market shows steady growth with a 6.08% CAGR (2020-2024), with import statistics indicating 1.16% growth between 2023-2024 [5]. Key players include Anker, Xiaomi, Samsung, Baseus, and Romoss, reflecting strong brand competition in this price-sensitive but quality-conscious market.
Thailand: Valued at USD 40.99 million in 2023, the market is projected to reach USD 48.76 million by 2030 at a 2.1% CAGR [7]. Major players include Anker, Xiaomi, Samsung, Baseus, and Belkin, with tourism-driven demand creating opportunities for portable, travel-friendly configurations.
These three markets represent significant import demand for power banks, making them priority targets for exporters selling on Alibaba.com.
High-Growth Segments: Fast-Charging 100W+ (42% demand growth), Solar-Powered (37% growth), and Magnetic iPhone-compatible (29% growth) segments are outpacing overall market growth, with supply lagging demand in all three categories.