The global power bank industry is experiencing robust expansion, driven by increasing laptop adoption, remote work trends, and USB-C PD standardization. Understanding market scale helps Southeast Asian merchants position their products strategically when they sell on alibaba.com.
Research and Markets projects the power bank sector will grow from USD 22.67 billion in 2026 to USD 35.88 billion by 2030, representing a compound annual growth rate of 12.2%. This aggressive forecast reflects the accelerating adoption of high-wattage PD charging for laptops and multi-device charging scenarios [1].
Fortune Business Insights takes a more conservative view, estimating USD 15.57 billion in 2025, USD 16.46 billion in 2026, and USD 27.17 billion by 2034, with a CAGR of 6.47%. The discrepancy stems from different product scope definitions—Research and Markets includes emerging high-wattage segments while Fortune focuses on established categories [2].
The laptop charging segment emerges as the fastest-growing category within the broader power bank market. As business professionals increasingly rely on 14-15 inch ultrabooks and mainstream laptops, demand for 55W-65W PD-capable portable chargers has surged. This trend directly aligns with the configuration focus of this guide.
"The increase in availability of high-capacity options with various ports to charge multiple devices simultaneously has attracted the large consumer base." [2]
For merchants considering how to sell on alibaba.com, this market context suggests several strategic implications: the laptop charging segment offers premium pricing potential, the Asia-Pacific dominance means regional supply chains are well-established, and the growth trajectory indicates sustained demand through 2030 and beyond.

