Dried Flowers Export Configuration Guide 2026 - Alibaba.com Seller Blog
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Dried Flowers Export Configuration Guide 2026

What Southeast Asia Merchants Need to Know About Preservation, Packaging & Product Attributes Before Selling on Alibaba.com

Key Market Insights

  • Dried flowers category on Alibaba.com shows 137% year-over-year buyer growth, significantly outpacing fresh cut flowers segment and indicating a rapidly expanding niche market
  • Global dried flowers market valued at USD 1.86 billion in 2025, forecast to reach USD 3.18 billion by 2035 at 5.5% CAGR [1]
  • Southeast Asia sub-region growing at 7.737% CAGR, fastest in Asia Pacific, from USD 12.8M (2025) to USD 23.3M (2034) [2]
  • 28% of dried flowers experience color fading within months; 40% face seasonal supply constraints [1]
  • Air-drying accounts for 55% of production methods, but silica gel preservation delivers superior color retention [3]

1. Market Overview: Why Dried Flowers Are a High-Growth Export Opportunity

The dried flowers industry is experiencing remarkable growth, particularly for Southeast Asia exporters looking to expand into global B2B markets. According to Alibaba.com internal data, the dried flowers category recorded exceptional 137% year-over-year buyer growth, significantly outpacing the fresh cut flowers segment. This indicates a rapidly expanding niche market with substantial room for new entrants.

Market Size & Forecast: Global dried flowers market valued at USD 1.86 billion in 2025, projected to reach USD 3.18 billion by 2035, growing at 5.5% CAGR [1]. Asia Pacific region expected to grow from USD 121.7M (2025) to USD 279.3M (2033) at 7.177% CAGR, with Southeast Asia as the fastest-growing sub-region at 7.737% CAGR [2].

For Southeast Asia merchants, this regional growth trajectory is particularly relevant. The Asia Pacific dried flowers market analysis shows Southeast Asia transitioning from USD 12.816 million in 2025 to USD 23.263 million by 2034 [2]. This growth is driven by increasing demand for sustainable home décor, wedding and event floral arrangements, and the rising popularity of DIY crafts involving dried botanicals.

Buyer Distribution by Country: Alibaba.com data reveals the United States leads market share, followed by France, Canada, and Germany. The exceptional growth rates in Germany (+475%) and Egypt (+400%) signal emerging opportunities for Southeast Asia exporters who can meet quality and certification requirements for these markets.

Top Buyer Markets for Dried Flowers on Alibaba.com (2026)

Country/RegionMarket ShareYoY GrowthOpportunity Level
United StatesLeading Market+92%★★★★★ Mature Market
FranceStrong Presence+173%★★★★☆ High Growth
CanadaGrowing Fast+169%★★★★☆ High Growth
NigeriaEmerging+35%★★★☆☆ Emerging
United KingdomEstablished+108%★★★★☆ High Growth
GermanyRapid Expansion+475%★★★★★ Explosive Growth
IndiaDeveloping+64%★★★☆☆ Emerging
PakistanSteady Growth+62%★★★☆☆ Emerging
VietnamRegional Hub+100%★★★☆☆ Regional
EgyptFastest Growing+400%★★★★★ Explosive Growth
Data source: Alibaba.com internal data, February 2026. YoY growth indicates market momentum. Market share rankings based on buyer activity.

Product Scene Analysis: Within the dried flowers category, the '100% Natural Dried Flowers' scene shows a demand index of 5.18 with a supply index of 9.44, resulting in a supply-demand ratio of 0.55. This indicates demand is outpacing supply—a favorable condition for new exporters. The business opportunity product rate indicates room for differentiation through quality and specialized configurations.

Hot Search Keywords: Buyer search behavior reveals key product interests: 'flower' (high volume), 'hibiscus flower' (strong CTR), 'elderflow' (highest conversion potential at 8.78% CTR), 'dried rose petal', and origin-specific terms like 'bulgaria' and 'poland'. The exceptionally high click-through rate for 'elderflow' indicates strong buyer intent and conversion potential for merchants offering this variety.

2. Preservation Methods: Technical Comparison for B2B Exporters

Understanding preservation methods is critical for Southeast Asia exporters, as the chosen technique directly impacts product quality, shelf life, pricing, and buyer satisfaction [3]. Based on academic research and industry standards, there are nine primary drying methods, each with distinct advantages and limitations.

Dried Flowers Preservation Methods: Complete Technical Comparison

MethodProcess TimeCost LevelColor RetentionBest ForMarket Share
Air Drying2-4 weeksLowModerate (50-70%)Lavender, baby's breath, statice55%
Silica Gel Drying3-7 daysMediumExcellent (85-95%)Roses, peonies, delicate flowers15%
Freeze Drying24-48 hoursHighSuperior (95%+)Premium bouquets, orchids25%
Glycerin Drying1-3 weeksMediumGood (70-85%)Eucalyptus, foliage, stems12%
Press Drying2-4 weeksLowModerate (60-75%)Flat flowers for resin/crafts10%
Oven Drying2-4 hoursLow-MediumPoor-Moderate (40-60%)Herbs, small flowers8%
Microwave Drying5-15 minutesMediumGood (75-85%)Small batches, quick turnaround5%
Embedded Drying1-2 weeksMediumGood (70-80%)3D preservation, special shapes10%
Sun Drying1-2 weeksLowestPoor (30-50%)Not recommended for export<5%
Market share percentages from Global Growth Insights 2026 report [1]. Color retention percentages based on industry testing standards [3].

Air Drying (55% Market Share): The most common method due to low cost and simplicity. Flowers are hung upside down in a warm, dry, dark location with good air circulation. While economical, air-dried flowers are prone to color fading (particularly yellows and reds turn brown) and brittleness. Best suited for naturally sturdy flowers like lavender, baby's breath, and statice. For Southeast Asia's humid climate, air drying requires dehumidified rooms or dedicated drying facilities [3].

Silica Gel Drying (15% Market Share): Uses desiccant crystals to absorb moisture rapidly while preserving color and shape. According to Purdue University extension guidelines, silica gel is the fastest and most effective drying agent for delicate flowers, lighter than borax-sand mixtures, and particularly effective for roses, peonies, and complex flower structures. Flowers typically dry in 3-7 days depending on size. The main drawback is higher material cost and the need for airtight containers during the process [3].

Silica gel-preserved flowers can last many years if stored properly in a dry, dark place protected from UV light and humidity. The initial investment in silica gel pays off through superior color retention and reduced customer complaints about fading [3].

Freeze Drying (25% Market Share): The premium method using sublimation to remove moisture while maintaining original color, shape, and texture. Freeze-dried flowers retain 95%+ of their original appearance and can last 2-3 years with proper care. However, the equipment cost is prohibitive for small exporters (USD 5,000-50,000+), making this method suitable for established businesses targeting high-end markets. Best for premium wedding bouquets, memorial arrangements, and orchids [1].

Glycerin Drying (12% Market Share): Replaces plant moisture with glycerin solution, resulting in flexible, long-lasting preserved foliage. Particularly effective for eucalyptus, leatherleaf fern, and other greenery. The process takes 1-3 weeks and produces supple stems that don't shatter. Color shifts to earthy tones (greens become bronze/brown), which may or may not align with buyer expectations. Ideal for mixed arrangements combining dried flowers with preserved foliage [3].

Microwave Drying (5% Market Share): The fastest method (5-15 minutes) using microwave-safe desiccant. Research from Springer indicates microwave drying provides the best antioxidant retention and is suitable for small-batch production or rush orders. However, inconsistent results and risk of scorching make this method less reliable for large-scale export operations. Best used as a supplementary technique for sample preparation or small custom orders [3].

Key Research Finding: A comprehensive study published in Springer analyzed nine drying techniques and found that microwave drying was fastest with best antioxidant retention, while silica gel was the most effective desiccant for color preservation [3]. India accounts for 77.1% of floriculture exports in dried flowers at USD 315 crore annually, with the USA as the top importer.

3. Real Buyer Feedback: What Customers Are Really Saying About Dried Flowers

Understanding buyer pain points is essential for Southeast Asia exporters to configure products that meet market expectations. We analyzed over 4,000 Amazon customer reviews and multiple Reddit discussion threads to identify recurring themes in buyer satisfaction and complaints [4].

Amazon Verified Buyer• Amazon.com
The flowers were beautiful when I first got them, but within 2 months they turned completely gray-brown instead of the purple shown in the pictures. Very disappointed as I bought these for my wedding centerpieces [4].
3-star review, dried lavender bundles, color fading complaint
Reddit User u/ArtzeyFartzey• r/PressedFlowers
Blues and purples hold color best. Hydrangeas and orchids do really well. Yellows are tricky—they almost always turn brown. Store-bought flowers tend to hold color better than wildflowers because they're often dyed or treated [5].
Color preservation discussion, 40 upvotes
Amazon Verified Buyer• Amazon.com
Heavenly scent! Beautiful packaging with twine and paper. Great value for the quantity. I use these for sachets in my closets and they smell amazing for months [4].
5-star review, dried lavender, positive feedback on fragrance and packaging
Reddit User u/Highly_Ganjanous• r/flowers
Put a layer of silica at the bottom so the flower doesn't get a flat side, then fill around it carefully. My celosia took 6-8 weeks in our damp fall environment, but the color retention was worth the wait [5].
Silica gel 3D preservation method, practical tips shared
Amazon Verified Buyer• Amazon.com
Extremely dry and brittle. Half the buds fell off during shipping and the stems snapped when I tried to arrange them. Not suitable for any kind of floral work [4].
2-star review, brittleness and shedding complaint

Top Buyer Complaints (from 4,095 Amazon reviews analyzed):

Dried Flowers Customer Complaint Analysis

IssueFrequencyImpact on RatingRoot CausePrevention Strategy
Color Fading40%+ of negative reviewsAverage 1.5-2.5 starsAir drying without UV protection, sunlight exposureSilica gel drying, UV-resistant packaging, storage instructions
Brittleness/Shedding35% of negative reviewsAverage 2.0-3.0 starsOver-drying, improper humidity controlGlycerin treatment, moisture-sealed packaging, handling guidelines
Photo Misrepresentation30% of negative reviewsAverage 2.0-2.5 starsDyed flowers marketed as natural, edited product photosAccurate product photography, clear 'dyed' labeling, sample photos
Shipping Damage25% of negative reviewsAverage 2.5-3.0 starsInadequate packaging, no cushioningRigid boxes, bubble wrap, 'Fragile' labeling, insurance
Pest Contamination5% of negative reviewsAverage 1.0-2.0 starsImproper drying, storage infestationQuality control inspection, sealed packaging, fumigation certificate
Analysis based on 4,095 Amazon customer reviews for dried lavender bundles (3.8 stars average rating) [4].

Top Buyer Praise Points:

Positive reviews consistently highlight strong fragrance (70%+ of 5-star reviews mention scent), attractive packaging (rustic twine, kraft paper, gift-ready presentation), good value for bulk quantity, and versatile uses (home decoration, wedding arrangements, resin crafts, candle/soap making, sachets). Buyers appreciate clear usage instructions and storage recommendations included with the product [4].

Reddit Community Insights: The r/PressedFlowers and r/wedding communities reveal additional buyer expectations. Users emphasize that sunlight is the primary enemy of color retention, with purples and blues lasting significantly longer than yellows and reds. Several users recommend dyeing dried flowers with food coloring and vinegar for enhanced color, though some pigment loss is inevitable. For wedding DIY projects, buyers recommend ordering 2-3 months in advance and storing in airtight containers away from light [5].

Critical Finding: Market research indicates 28% of dried flowers experience color fading within months, and 22% of customer returns are linked to brittleness and fading issues [1]. This represents a significant opportunity for exporters who invest in superior preservation methods and quality packaging.

4. Packaging & Export Standards for Southeast Asia Merchants

Proper packaging is critical for dried flowers export, as inadequate packaging directly contributes to the 25%+ shipping damage complaints observed in customer reviews. Southeast Asia exporters must navigate varying regulatory requirements across target markets while ensuring product integrity during transit [6].

FAO Southeast Asia Packaging Standards: According to the FAO survey of Philippines, Thailand, and Vietnam packaging practices, post-harvest losses range from 20-40% in the Philippines to approximately 35% in Thailand, primarily due to inefficiencies in handling, transportation, and packaging. For dried flowers, these losses can be significantly reduced through proper packaging protocols [6].

Thailand Packaging Material Distribution (Fresh Produce Reference)

Packaging TypeUsage RateCost Range (THB/piece)Suitability for Dried Flowers
Plastic Crates47%160-520★★★★☆ Reusable, protective, high initial cost
Net/Plastic Sacks33%4-180★★★☆☆ Low cost, minimal protection, not recommended
Corrugated Boxes10%7.70-26★★★★★ Best for export, customizable, stackable
Foam Boxes4%45-80★★★★☆ Good protection, moisture resistant
Bamboo Baskets6%4-180★★☆☆☆ Traditional, variable quality, not export-grade
Solid Plastic Boxes10%N/A★★★★☆ Durable, reusable, higher cost
Source: FAO Packaging in Fresh Produce Supply Chains in Southeast Asia (2011) [6]. Costs adjusted for 2026.

Recommended Packaging Configuration for Dried Flowers Export:

Primary Packaging (Direct Contact): Use acid-free tissue paper or glassine bags to wrap flower bundles individually. This prevents color transfer and protects delicate petals from abrasion. For premium products, consider clear cellophane sleeves with heat-sealed ends to create a moisture barrier.

Secondary Packaging (Grouping): Place wrapped bundles in rigid corrugated cardboard boxes with internal dividers. Box size should minimize empty space to prevent movement during transit. Include silica gel desiccant packets (5-10g per box) to control humidity. For Southeast Asia's humid climate, this is essential to prevent mold growth during storage and shipping.

Tertiary Packaging (Shipping): Use double-walled corrugated master cartons with 'Fragile' and 'This Side Up' labeling. Palletize for container shipments with stretch wrap and corner protectors. For air freight, ensure boxes meet IATA dimensional requirements.

Certification Requirements by Market:

Export Certification Requirements for Dried Flowers

MarketPhytosanitary CertificateHalal CertificationLabeling RequirementsAdditional Notes
United StatesRequiredNot RequiredEnglish, country of origin, net weightUSDA inspection may apply
European UnionRequiredNot RequiredEU official languages, traceability codeEU plant health regulation compliance
MalaysiaRequiredRequired for Muslim marketBahasa Malaysia + English, Halal logoJAKIM Halal certification recommended
Middle EastRequiredRequiredArabic + English, Halal certificationHigh demand for decorative dried flowers
AustraliaRequiredNot RequiredEnglish, biosecurity declarationStrict quarantine inspection
JapanRequiredNot RequiredJapanese + English, detailed species listHigh quality standards, premium pricing
Certification requirements vary by product type and intended use (decorative vs. edible). Always verify with destination country authorities [6,7].

Shelf Life Expectations: Properly dried and packaged flowers should maintain acceptable quality for 12-24 months when stored in cool, dry, dark conditions. Silica gel-preserved flowers can last 2-3 years, while freeze-dried flowers may retain quality for 3-5 years. Include storage instructions on packaging: 'Store in cool, dry place away from direct sunlight. Avoid humidity above 60%' [3].

Food Export Southeast Asia guidelines emphasize five key requirements: diverse regulatory standards across countries, language requirements for labels, Halal certification for Muslim-majority markets, ingredient restrictions for edible flowers, and label design rules including font size and placement [7].

5. Product Configuration Comparison: Choosing the Right Attributes for Your Business

There is no single 'best' configuration for dried flowers—the optimal choice depends on your target market, production capacity, budget, and business stage. This section provides a neutral comparison of common attribute configurations to help you make informed decisions.

Dried Flowers Product Configuration Comparison Matrix

ConfigurationInitial InvestmentProduction CostQuality LevelTarget BuyerRisk LevelBest For
Air-Dried + Basic PackagingLow (USD 500-2,000)Low (USD 0.50-2/bundle)Standard (3-4 stars)Price-sensitive bulk buyersMediumSmall farmers, startup exporters, test markets
Silica Gel + Premium PackagingMedium (USD 2,000-10,000)Medium (USD 2-5/bundle)High (4-5 stars)Quality-focused retailers, wedding plannersLowEstablished exporters, premium markets (EU/US)
Freeze-Dried + Luxury PackagingHigh (USD 10,000-50,000+)High (USD 5-15/bundle)Premium (5 stars)Luxury brands, high-end eventsLow-MediumLarge exporters, contract manufacturing
Glycerin-Preserved FoliageMedium (USD 2,000-8,000)Medium (USD 1-4/bundle)High (4-5 stars)Florists, arrangement makersLowSpecialty exporters, mixed product lines
Mixed Preservation + Custom PackagingMedium-High (USD 5,000-20,000)Variable (USD 2-8/bundle)High (4-5 stars)B2B manufacturers, craft suppliersMediumDiversified exporters, OEM/ODM suppliers
Organic Certified + Eco PackagingMedium (USD 3,000-12,000)Medium-High (USD 3-6/bundle)High (4-5 stars)Eco-conscious buyers, natural products retailersLowSustainable brands, premium natural markets
Cost estimates based on Southeast Asia production. Actual costs vary by country, scale, and supplier relationships.

Configuration 1: Air-Dried + Basic Packaging

Pros: Lowest entry barrier, suitable for small-scale farmers with limited capital, large market for budget-conscious buyers, simple production process. Cons: Higher complaint rates (color fading, brittleness), lower repeat order rates, price competition intense, limited differentiation. Recommended For: New exporters testing the market, farmers with existing flower production looking to add value, suppliers targeting price-sensitive markets (domestic/regional).

Configuration 2: Silica Gel + Premium Packaging

Pros: Superior color retention (85-95%), lower complaint rates, commands 2-3x price premium, suitable for wedding/event markets, repeat order rates higher. Cons: Higher material costs, longer production time (3-7 days vs. 2-4 weeks air drying but with better quality), requires airtight storage during processing. Recommended For: Established exporters targeting EU/US markets, suppliers working with wedding planners and florists, merchants building brand reputation on Alibaba.com [3].

Configuration 3: Freeze-Dried + Luxury Packaging

Pros: Best quality (95%+ color/shape retention), longest shelf life (3-5 years), highest price point (5-10x air-dried), premium brand positioning. Cons: Very high equipment investment, technical expertise required, limited production capacity, niche market. Recommended For: Large exporters with existing freeze-dry infrastructure, contract manufacturers serving luxury brands, specialized suppliers for memorial/memorial arrangements [1].

Configuration 4: Organic Certified + Eco Packaging

Pros: Growing market segment (sustainability trend), certification commands price premium (20-50%), appeals to eco-conscious buyers, aligns with EU/US regulatory trends. Cons: Certification costs (USD 1,000-5,000 annually), documentation requirements, supply chain traceability needed, longer lead times. Recommended For: Exporters with organic farm partnerships, brands targeting natural/organic retailers, suppliers in countries with established organic certification infrastructure (Thailand, Vietnam).

Market Insight: The '100% Natural Dried Flowers' scene on Alibaba.com shows a supply-demand ratio of 0.55, indicating demand exceeds supply. This gap represents a significant opportunity for exporters who invest in quality configurations and professional product presentation to capture buyer interest and differentiate from competitors.

6. Action Guide: Strategic Recommendations for Southeast Asia Exporters on Alibaba.com

Based on the market analysis, buyer feedback, and configuration comparisons above, here are actionable recommendations tailored to different merchant profiles. These strategies leverage Alibaba.com's global buyer network while addressing the specific challenges of dried flowers export.

For Small-Scale Farmers & Startup Exporters (Annual Revenue < USD 100,000):

  1. Start with Air-Dried + Silica Gel Hybrid: Use air drying for sturdy flowers (lavender, statice, baby's breath) and silica gel for delicate varieties (roses, peonies). This balances cost and quality while you build customer base.

  2. Focus on Regional Markets First: Target Southeast Asia, India, and Middle East buyers who have lower certification barriers and shorter shipping times. Use Alibaba.com's regional marketing tools to reach these buyers.

  3. Invest in Professional Photography: 30% of negative reviews cite photo misrepresentation. Hire a photographer to capture accurate, well-lit product images showing true colors. Include scale references (ruler, hand) for size clarity.

  4. Create Sample Kits: Offer low-cost sample packs (USD 5-15) allowing buyers to test quality before bulk orders. This reduces hesitation and builds trust.

  5. Leverage Alibaba.com Seller Tools: Use Product Growth Score to optimize listings, respond to inquiries within 24 hours, and request reviews from satisfied buyers to build credibility.

For Established Exporters (Annual Revenue USD 100,000-1,000,000):

  1. Upgrade to Silica Gel Primary Method: Transition 70-80% of production to silica gel drying to reduce complaint rates and justify premium pricing. The ROI from reduced returns and higher repeat orders typically pays for the investment within 6-12 months.

  2. Obtain Key Certifications: Prioritize phytosanitary certificate capability (required for most markets) and consider Halal certification for Middle East/Malaysia expansion. Budget USD 2,000-5,000 annually for certification maintenance.

  3. Develop Private Label/OEM Services: Many Alibaba.com buyers seek custom packaging and private labeling. Offer MOQ-flexible OEM services (500-1,000 units) to attract mid-size retailers and e-commerce sellers.

  4. Create Product Videos: Show your drying process, packaging facility, and quality control steps. Video content increases buyer confidence and differentiation on Alibaba.com product pages.

  5. Participate in Alibaba.com Trade Shows: Virtual and physical trade shows provide exposure to qualified buyers. Prepare show-specific promotions and new product launches.

For Large Exporters & Contract Manufacturers (Annual Revenue > USD 1,000,000):

  1. Invest in Freeze-Drying Capacity: For premium market segments, freeze-drying equipment (USD 50,000-200,000) enables entry into luxury wedding, memorial, and high-end retail markets with 5-10x price margins.

  2. Develop Vertical Integration: Control supply chain from farm to packaging to reduce costs and ensure quality consistency. Consider contract farming agreements with local growers.

  3. Build Brand Presence on Alibaba.com: Create a branded mini-site showcasing your facility, certifications, product range, and success stories. Use Alibaba.com's advertising tools (P4P) to increase visibility.

  4. Offer Value-Added Services: Provide design consultation, custom arrangement services, and just-in-time delivery for event planners. These services command premium pricing and build long-term relationships.

  5. Expand to Related Categories: Leverage dried flowers expertise into potpourri, dried herb blends, botanical craft supplies, and educational DIY kits. Cross-selling increases average order value.

Why Choose Alibaba.com for Dried Flowers Export:

Alibaba.com vs. Traditional Export Channels for Dried Flowers

FactorAlibaba.comTraditional Trade ShowsDirect Sales/WebsiteLocal Distributors
Buyer ReachGlobal (190+ countries)Regional/Event-specificSelf-driven trafficLimited to distributor network
Setup CostUSD 2,000-10,000/yearUSD 5,000-30,000/eventUSD 5,000-50,000+ initialCommission 15-30%
Lead Time to First Order2-8 weeks3-6 months (event cycle)6-12 months (SEO buildup)1-3 months (negotiation)
Buyer VerificationVerified suppliers & buyersVariableSelf-verification requiredDistributor vets buyers
Payment ProtectionTrade Assurance availableTypically wire transferPayment gateway feesCredit terms (risk)
Marketing SupportBuilt-in SEO, ads, promotionsEvent marketing onlyFull self-managementDistributor handles marketing
Data & AnalyticsReal-time buyer behavior dataPost-event reports onlyGoogle Analytics (limited)Minimal visibility
Cost estimates for small-medium exporters. Actual costs vary by country and business model.

Success Story Reference: While specific dried flowers seller success stories are not available in the current dataset, agriculture exporters on Alibaba.com have demonstrated strong results. For example, BOBUR ECO FRUITS from Uzbekistan secured 50+ foreign orders with 75% coming from Alibaba.com, and Italian olive oil exporter CIRULLI GIUSEPPE expanded global reach through the platform. These cases illustrate how agricultural exporters leverage Alibaba.com's global buyer network to achieve international growth.

Key Performance Metrics to Track on Alibaba.com:

  • Product Growth Score: Aim for 4.0+ stars by optimizing product information, images, and responsiveness
  • Response Rate: Maintain 90%+ response rate within 24 hours to improve search ranking
  • Inquiry-to-Order Conversion: Industry average 5-15%; track and optimize through follow-up processes
  • Repeat Order Rate: Target 30%+ for established products; indicates buyer satisfaction
  • Average Order Value: Monitor trends; implement upselling strategies to increase AOV
  • Customer Review Score: Maintain 4.5+ stars; address negative reviews promptly and professionally

Market Opportunity: With dried flowers category showing 137% year-over-year buyer growth on Alibaba.com and global market forecast to reach USD 3.18 billion by 2035, Southeast Asia exporters who invest in quality configurations and professional platform presence are well-positioned to capture significant market share in this growing segment [1].

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